QNX Sound offers an unparalleled software
platform for innovation in audio-based entertainment, comfort,
communications and safety features; unlocks new revenue
opportunities for automakers
LAS
VEGAS, Jan. 8, 2024 /CNW/ -- CES -- BlackBerry
Limited (NYSE: BB; TSX: BB) today announced the launch of QNX®
Sound, an innovative development platform that decouples audio and
acoustics software from the vehicle hardware to give audio
designers and engineers complete creative freedom to deliver new
and exciting in-vehicle sound experiences.
QNX Sound enables automakers to consolidate all audio and
acoustic functions seamlessly and cost-effectively within the main
software stack of the software-defined vehicle architecture, using
pre-integrated and pre-tested core technologies. This includes a
complete out-of-the-box library of automotive acoustics functional
modules for telephony, safety alerting, noise reduction, sound
enhancement, media playback, etc. The software foundation not only
provides more control over quality and functionality of these
services, but it also includes advanced tuning tools with a
graphical programming interface that unlocks endless signal
processing creativity. For the first time, this offers an entirely
software-driven foundation for automakers to explore new
audio-based services and collaborations with technology companies
and multimedia content providers to bring new, value-add features
into the vehicle, opening new opportunities to create new revenue
streams from the activation of optional features – or to upgrades
from base audio to a branded premium level – as on-demand or
subscription services.
"In the software-defined vehicle age, audio becomes a new
playing field for innovation and differentiation," said
John Wall, Senior Vice President,
and Head of QNX at BlackBerry. "QNX Sound is the ultimate digital
audio platform for the automotive industry and the most
comprehensive foundation available for innovation. Through it, we
enable automakers to explore new business opportunities and
exciting collaborations that will truly appeal to and excite the
end user."
QNX Sound is the only software-defined audio and acoustics
solution for the automotive industry that has been fully tested in
production and pre-integrated in next generation System on Chip
(SoCs). The platform is pre-integrated with BlackBerry QNX® Real
Time Operating System (RTOS) and QNX® Hypervisor and includes an
audio extension mechanism that allows 3rd party signal
processing suppliers to compile and deploy their own c-code
algorithms. Furthermore, it is pre-tested with leading measurement
and simulation equipment suppliers and industry open standards,
like VirtIO to support sound design, tuning and signal flow design
capabilities for exciting new features both in the cloud and,
eventually, on hardware targets.
Hendrik Hermann, Vice President
Automotive at Dirac, shares his enthusiasm for revolutionizing car
audio, saying: "At Dirac, our passion is to unlock the untapped
potential in every audio system, particularly in cars, where great
sound is a vital part of the experience. Working hand in hand with
the team at BlackBerry QNX, we've integrated a fully scalable Dirac
plug-in featuring all our technologies that seamlessly integrate
with the QNX Sound platform. This collaboration empowers OEMs with
easy access to our solutions, maximizing fidelity and immersion,
and offers the flexibility to continually enhance and refresh the
in-car audio experience for listeners."
See QNX Sound in action at CES 2024 in Las Vegas (January
9th – 12th) at the BlackBerry booth
#4224. To learn more about QNX Sound, please
visit: BlackBerry.QNX.com.
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB)
provides intelligent security software and services to enterprises
and governments around the world. The company secures more
than 500M endpoints including over
235M vehicles. Based in
Waterloo, Ontario, the company
leverages AI and machine learning to deliver innovative solutions
in the areas of cybersecurity, safety and data privacy solutions,
and is a leader in the areas of endpoint management, endpoint
security, encryption, and embedded systems. BlackBerry's
vision is clear - to secure a connected future you can
trust.
BlackBerry. Intelligent Security. Everywhere.
For more information, visit BlackBerry.com and follow
@BlackBerry.
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EMBLEM Design are the trademarks or registered trademarks of
BlackBerry Limited, and the exclusive rights to such trademarks are
expressly reserved. All other trademarks are the property of
their respective owners. BlackBerry is not responsible for
any third-party products or services.
Media Contacts:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com
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SOURCE BlackBerry Limited