GURU Organic Energy Corp. (TSX: GURU) (“
GURU” or
the “
Company”), Canada’s leading organic energy
drink brand1, is pleased to announce that it has partnered with the
ninth season of CTV’s THE AMAZING RACE CANADA as a sponsor. In the
upcoming reality competition series, GURU will be integrated
throughout multiple episodes, bringing to life its Feel Good Energy
drinks, and will once again sponsor a once-in-a-lifetime trip for
two around the world for the winners. Like last year, GURU will
also be running a contest online and in-store to allow Canadians to
get in on the action and win their own unforgettable trip to
anywhere in the world, for a value of up to $10,000.
“We are very excited to partner with CTV’s THE
AMAZING RACE CANADA for the upcoming season,” said Carl Goyette,
President and CEO of GURU. “Last year’s series was a great
experience and allowed us to grow the GURU brand across Canada, as
more consumers looking for clean, great-tasting energy realized
that we are the best option available on the market. We believe
this year will be even more exciting as we continue to build our
connection with our target audience and drive key messages about
our better-for-you products.”
GURU will soon launch its Summer of Feel Good
Energy national marketing campaign, which will run at the same time
as THE AMAZING RACE CANADA and the Canadian Elite Basketball League
2023 season, and will benefit from the extra media presence
provided by those major sponsorships. Summer of Feel Good Energy is
geared towards showcasing the natural energy found in GURU organic
energy drinks and will mainly include in-store activations with
GURU’s exclusive distributor in its Canadian retailers, combined
with impactful in-store displays and digital, social media and
influencer engagement.
“We are focused on continuing to educate our
Canadian consumers about our good ingredients and unique value
proposition of Feel Good Energy thanks to our plant-based natural
caffeine with zero artificials to bring in new consumers, while
increasing conversions through our large network of Canadian
retailers. In addition, our latest innovation, GURU Theanine Fruit
Punch, has experienced a solid start since its official launch in
March, and will help amplify our Good Energy across Canada,” added
Mr. Goyette.
Visit GURU in-store and online for a chance to
win an unforgettable trip to anywhere in the world, and watch THE
AMAZING RACE CANADA Tuesdays at 9 PM ET on CTV. Make sure to keep
track of GURU’s Good Energy on Instagram @guruenergydrink, Facebook
@guruenergy, TikTok @guruenergydrink and LinkedIn
@GURUOrganicEnergy.
1 Nielsen: 52-week period ended April 22 2023, Convenience
& Gas + GDM, National vs same period year ago.
About GURU Products
GURU energy drinks are made from a short list of
plant-based active ingredients, including natural caffeine, with
zero sucralose and zero aspartame. These carefully sourced
ingredients are crafted into unique blends to recharge your mind
and body.
About GURU Organic EnergyGURU
Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing
beverage company that launched the world’s first natural,
plant-based energy drink in 1999. The Company markets organic
energy drinks in Canada and the United States through an estimated
distribution network of over 25,000 points of sale, and through
www.guruenergy.com and Amazon. GURU has built an inspiring brand
with a clean list of organic ingredients, including natural
caffeine, with zero sucralose and zero aspartame, which offer
consumers Feel Good Energy that never comes at the expense of their
health. The Company is committed to achieving its mission of
cleaning the energy drink industry in Canada and the United States.
For more information, go to investors.guruenergy.com or follow us
@guruenergydrink on Instagram, @guruenergy on Facebook and
@guruenergydrink on TikTok.
For further information, please
contact:
GURU Organic EnergyInvestorsCarl
Goyette, President and CEOIngy Sarraf, Chief Financial
Officer514-845-4878investors@guruenergy.com |
MediaLyla RadmanovichPELICAN
PR514-845-8763media@rppelican.ca |
Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of applicable Canadian securities legislation. Such
forward-looking statements include, but are not limited to,
information with respect to the Company’s objectives and the
strategies to achieve these objectives, as well as information with
respect to management’s beliefs, plans, expectations,
anticipations, estimates and intentions. These forward-looking
statements are identified by the use of terms and phrases such as
“may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”,
“anticipate”, “plan”, “believe”, or “continue”, the negative of
these terms and similar terminology, including references to
assumptions, although not all forward-looking statements contain
these terms and phrases. Forward-looking statements are provided
for the purposes of assisting the reader in understanding the
Company and its business, operations, prospects and risks at a
point in time in the context of historical and possible future
developments and therefore the reader is cautioned that such
statements may not be appropriate for other purposes.
Forward-looking statements are based upon a number of assumptions
and are subject to a number of risks and uncertainties, many of
which are beyond management’s control, which could cause actual
results to differ materially from those that are disclosed in or
implied by such forward-looking statements. These risks and
uncertainties include, but are not limited to, the following risk
factors, which are discussed in greater detail under the “RISK
FACTORS” section of the annual information form for the year ended
October 31, 2022: management of growth; reliance on key personnel;
reliance on key customers; changes in consumer preferences;
significant changes in government regulation; criticism of energy
drink products and/or the energy drink market; economic downturn
and continued uncertainty in the financial markets and other
adverse changes in general economic or political conditions, as
well as the COVID-19 pandemic, the war in Ukraine and geopolitical
developments, global inflationary pressure or other major
macroeconomic phenomena; global or regional catastrophic events;
fluctuations in foreign currency exchange rates; inflation;
revenues derived entirely from energy drinks; increased
competition; relationships with co-packers and distributors and/or
their ability to manufacture and/or distribute GURU’s products;
seasonality; relationships with existing customers; changing retail
landscape; increases in costs and/or shortages of raw materials
and/or ingredients and/or fuel and/or costs of co-packing; failure
to accurately estimate demand for its products; history of negative
cash flow and no assurance of continued profitability or positive
EBITDA; repurchase of common shares; intellectual property rights;
maintenance of brand image or product quality; retention of the
full-time services of senior management; climate change;
litigation; information technology systems; fluctuation of
quarterly operating results; risks associated with the PepsiCo
distribution agreement; accounting treatment of the PepsiCo
Warrants; and conflicts of interest, as well as those other risks
factors identified in other public materials, including those filed
with Canadian securities regulatory authorities from time to time
and which are available on SEDAR at www.sedar.com. Additional risks
and uncertainties not currently known to management or that
management currently deems to be immaterial could also cause actual
results to differ materially from those that are disclosed in or
implied by such forward-looking statements. Although the
forward-looking statements contained herein are based upon what
management believes are reasonable assumptions as at the date they
were made, investors are cautioned against placing undue reliance
on these statements since actual results may vary from the
forward-looking statements. Certain assumptions were made in
preparing the forward-looking statements concerning availability of
capital resources, business performance, market conditions, and
customer demand. Consequently, all of the forward-looking
statements contained herein are qualified by the foregoing
cautionary statements, and there can be no guarantee that the
results or developments that management anticipates will be
realized or, even if substantially realized, that they will have
the expected consequences or effects on the business, financial
condition or results of operation. Unless otherwise noted or the
context otherwise indicates, the forward-looking statements
contained herein are provided as of the date hereof, and management
does not undertake to update or amend such forward-looking
statements whether as a result of new information, future events or
otherwise, except as may be required by applicable law.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/734987b2-e313-42e7-9540-dad0cd788e07
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