Award-Winning Children's Entertainment Company
Attends the North American International Toy Fair to Showcase
Diverse Portfolio of Brands and Products
TORONTO, Feb. 16, 2017 /PRNewswire/ - Spin Master Corp.
(TSX:TOY; www.spinmaster.com), a leading global children's
entertainment company, is set to reveal its most diverse portfolio
of innovative toys, games, products and entertainment properties
portfolio at the upcoming North American International Toy Fair in
New York City from February 17 to February 20, 2018.
"Spin Master is at the forefront of trends and we are
consistently infusing innovation into our portfolio of brands and
products," said Ben Gadbois, Spin
Master's President and COO. "Through unique storytelling and both
internal and inventor inspired products, we continue to encourage
imagination and delight kids globally. We are excited to reveal our
2018 product launches at Toy Fair, an event that truly embodies our
values rooted in innovation, creativity and fun."
Continuing Spin Master's legacy of industry recognition for
innovative toys and breakthrough leadership, the company has
received nine nominations for the upcoming Toy of the Year (TOTY)
Awards and five nominations for the Women in Toys (WIT) Awards
along with the prestigious Elise Lachowyn Mentorship Award.
Play Beyond the Surprise
The element of surprise is universally appealing and a key
factor in creating 'WOW' moments. Hatchimals® launched in
2016, and continues to take the world by storm. Arriving this
August is Hatchimals Mystery™ – the fourth 'Hatch Batch'
that lets you discover the ultimate mystery from four entirely
unique Hatchimals. For an even bigger reveal, the
Hatchimals family is expanding for its third annual
Hatchimals Day. Who's inside? It's a surprise! Spin Master
also introduces Fuggler®, the strange monster doll that
generates excitement with its unpredictable personality and toothy
grin.
Although surprises are key in building anticipation and
surprise, the focus will shift more to the loving bonds and sense
of exploration after the reveal. With the desire for entertainment
to be all-encompassing in daily activities, brands will start to
truly surround kids with play and entertainment opportunities both
on and offline. Whether that be in the form of Webisodes, such as
those currently offered for Flush Force™ and
Hatchimals CollEGGtible®s, or through various playset
scenes, such as the Tech Deck Dudes™' skateboard parks and
concrete jungles, toys are transforming into lifestyle
platforms.
You'll also see an increase in the features of collectibles.
Hatchimals CollEGGtibles® Season 4 will glow. That's
right – glow! All they need is a little bit of light to shine
bright like a diamond. Twisty Petz™ will serve as a fashion
statement on your wrist but then twist to form unique pet figurines
for play wherever you go.
- Hatchimals Mystery™ allows you to hatch and discover the
ultimate mystery. In previous hatch batches, you were able to
choose between Pengualas™ and Draggles™ to hatch and care for, but
which Penguala or Draggle was still a surprise. Now, with
Hatchimals Mystery, there are four entirely unique
Hatchimals you could hatch out of one egg. Each character
has new snuggly fur and can't wait to meet you! Age: 5+, MSRP:
$59.99 USD
- Fuggler® offers over 40 unique characters to collect.
Each 9 inch Fuggler character features a unique toothy smile
or grimace, eyes, materials and a signature button hole. Discover
rare chase characters by checking for a golden button hole on the
back. Each box also includes an adoption certificate, which means
that there's a Fuggler out there for everyone, adopt at your
own risk. Age: 4+, MSRP: $14.99
USD
- Flush Force™ will have you flushing out the weird
creatures that start climbing up your toilet. Using new
flush-to-reveal technology, kids can find hilarious collectible
characters called Flushies™. Fill the toilet's tank
with water and shake. If the water changes color, you've got a rare
character. Age: 4+, MSRP: $2.99
USD and up
- Tech Deck Dudes™ is the only authentic, miniature
replica line of action sports toys and collectibles, featuring real
graphics from the world's biggest and most coveted skateboarding
brands including: Primitive, Element, Plan B,
Enjoi, Toy Machine, Baker, and many more. The
Tech Deck® portfolio includes the core 96mm boards, BMX
bikes as well as a variety of modular ramps that allow both
existing fans and new users to show off their skills, creative
style and expression when replicating their favorite skate tricks!
Age: 5+, MSRP: $2.99 USD and
up
- Hatchimals CollEGGtibles® Season 4 allows you to Hatch
Bright; there has been has been an EGG-clipse in Hatchtopia and
when the sun goes down, the Hatchimals really shine. With
over 80 characters to hatch and collect, place your
Hatchimal on a light and they'll shine bright. Age: 5+,
MSRP: $2.99 USD and up
- Twisty Petz™ are cute collectibles that transform from
adorable animals into beautiful bracelets with a simple twist.
Featuring beautiful gem details and sparkling finishes these
stylin' bling bracelets are the perfect fashion statement. Simply
twist your bracelet back to your pet friend to bring your Twisty
Pet back to life. There are so many Twisty Petz to
collect including Limited Edition Fuzzy in the Three Pack. Wear as
a bracelet, necklace or put them on your backpack for the perfect
bling accessory. Age: 4+, MSRP: $5.99
USD (single pack); $14.99 USD
(three pack)
Speed
Every moment counts and the need for instant gratification is
something we are seeing more and more. For the everyday maker,
Rusty Rivets Tigerbot allows kids to create an authentic
replica of their favorite character from Rusty Rivets. Kids
can use the easy-to-build set to assemble before quickly speeding
off to the next adventure! Within the Cool Maker portfolio,
KumiKreator allows fashion-forward kids to make their own
unique bracelets with increased expertise and speed each time. And
for Croc 'n' Roll, active preschoolers will be dodging and
speeding away from the goofy crocodile in no time. With two
variable speeds, colored lily pads to jump on, and guard rails to
prevent the unpredictable croc ball from rolling away, this game
will surely keep kids on the tips of their toes.
- Rusty Rivets™ Tigerbot™ offers an easy-to- build,
hands-on set that lets preschoolers build an authentic replica of
their favorite character from Rusty Rivets™. Pull back on
Tigerbot's silver fur and his eyes will light up as jaw
opens, letting out a bellowing roar! Tigerbot is part of the
Build Me Rivet Systems that lets kids combine
Tigerbot with their other favorite Rusty Rivets
characters, such as Botasaur™ and Botarilla™ (sold
separately). Age: 3+, MSRP: $24.99
USD
- Cool Maker™ KumiKreator™ is a breakthrough way to
braid beautiful friendship bracelets right before your eyes!
Inspired by "Kumihimo," the Japanese technique of braiding cords
and beads, the KumiKreator makes creating beautiful fashion
bracelets easy and fun to do! Load the colorful ready to use
spools into the machine, spin and create in minutes. The
KumiKreator creates up to 10 unique bracelet designs without
a single knot needed. Customize and finish off your bracelet with
stylish clasps. Wear, stack, or trade your Kumi bracelets with your
BFFs! Age: 8+, MSRP: $29.99
USD
- Croc 'n' Roll™ is the up and active pre-school game that
has kids three to six years play keep-away from a goofy crocodile.
With two variable speeds, colored lily pads to jump on, and guard
rails to prevent the unpredictable croc ball from rolling away,
kids will be hopping and jumping around for hours. Jump around from
one lily pad to the other and avoid the unpredictable Croc that is
chasing you. Be the last player with the most Lily pads in the
swamp and you win! Age: 3+, MSRP: $19.99
USD
Stepping Up the Level of Interaction
From dolls, to dogs to board games, we will see an increased
level of interaction between kids and their beloved toys. Launched
last year, Luvabella™ and Luvabeau™ are continuing to
push forward and break boundaries as the most realistic baby dolls
on the market. Whether they are showing their affection with
heart-warming expressions, joyful giggles, or the new snuggle mode,
they engage with whoever is playing with them. The same goes for
Zoomer® Playful Pup™, the most expressive robotic dog on the
market. Similar to a real puppy, he walks, scampers, shakes and
pounces and adapts to a voice recognition system that gives kids
the chance to heighten their level of interaction over time. Packed
full with technology, Boxer™ incorporates artificial
intelligence that comes to life immediately and features a lively
personality that evolves over time.
There has also been a noticeable uptick in toys that kids can
fully master and control, empowering them to refine their skills
and reach their full potential. Air Hogs® Supernova is
controlled with the power of your hands through maneuvers that
range from simple to complex. Air Hogs® Extreme Air Board™
is controlled through a remote, and lets players experience the
thrill of extreme sports. Shredderz™ enables the same sense
of exploration but for rock 'n' roll music, offering the only line
of musical toys that gives kids the confidence to become a rock
star right out of the box, with no experience required.
Taking children's imaginations to the next level to foster a
deeper sense of play is essential. PAW Patrol Ultimate Fire
Truck Playset™ does this by positioning the children as the
heroes of the story by letting them reach new heights and save the
day. Soggy Doggy® lets you heighten your sense of play no
matter what time it is – in this case, bath time! Players' race
around the board washing Soggy Doggy, but must beware of his
insistent shaking. Moonlite™ fosters a newfound level of
interaction by allowing kids to experience bed time stories in a
way they have never experienced them before. And with Kinetic
Sand Beach Sand Kingdom™ and Pimple Pete™, texture
becomes the focus as kids immerse themselves in play.
- Luvabella™/ Luvabeau™ are the most
lifelike and lovable baby dolls on the market. Only they can show
affection with heart-warming expressions and the new snuggle mode.
From their first word to their joyful giggles, every child will be
mesmerized by the thrill of discovery. Children can care, nurture,
and play with Luvabella/ Luvabeau with the doll's
interactive accessories. The more kids play and care for them, the
more they learns, just like a real baby sibling. Age: 4+, MSRP:
$99.99 USD
- Zoomer® Playful Pup™ is the most realistic,
expressive and adorable robotic dog yet. Zoomer Playful Pup
is full of personality. Just like a real puppy he walks, scampers,
shakes, pounces and plays. Voice recognition allows you to give
your Zoomer Playful Pup his very own name and unlock more
features to discover. Train him to perform tricks, roll over and
much more. Age: 5+, MSRP: $99.99
USD
- Boxer™ features a lively personality with
dynamic moods that evolve over time. He has tons of play right out
of the box with his many features including game cards, ball
accessory, IR remote control as well as interactivity through
gesture, sound, and touch controls. The Boxer app will allow
for extended play with additional games that can be unlocked the
more you play as well as video tutorials that teach users how to
interact with Boxer to maximize his potential. Age 6+,
MSRP: $79.99 USD
- Air Hogs® Supernova lets you step into the future and
control it with the power of your hands. Master over 30 moves and
nine Super Tricks, perfecting maneuvers that range from simple to
complex. Equipped with an intelligent on-board system, it has five
motion sensitive sensors and an interactive LED light core that
responds and reacts to you. With a few waves of your hands,
different gestures will let you perform amazing tricks. Age: 8+,
MSRP: $39.99 USD
- Air Hog Extreme® Air Board™ is an exciting remote
control flying product that lets you experience the thrill of
extreme sports. With two methods of flight, you can transform from
a stunt boarder to paraglider for extreme sports action. Catch big
air as a paraglider and perform three different high-flying tricks
like the cyclone, or carve through the skies as a stunt boarder,
performing three additional stunts like the extreme 360⁰ barrel
roll. Extreme Air Board comes equipped with Flight Assist
Technology such as auto take-off, height lock, and auto-land for
easy flying so you can spend your time mastering epic tricks.
Age: 8+, MSRP: $39.99 USD
- Shredderz™ is the only line of musical toys that lets
you sound like an instant rockstar right of the box, no experience
required. Ranging from guitars with two pre-programmed songs, four
unique ways to play, and six different shapes and styles to choose
from, to a set of drums that you can beat to the rhythm, there's no
shortage of rockstar fun to be had. Age: 8+, MSRP: $24.99 USD and up
- PAW Patrol® Ultimate Fire Truck Playset™ Go on even
bigger, action-packed rescues with Marshall and the whole PAW Patrol team on the
all-new Ultimate Rescue Fire Truck! The biggest PAW Patrol team
vehicle holding all six pups, the Ultimate Rescue Fire Truck is
fully loaded for sky-high rescues. Featuring flashing lights,
real fire truck sounds, and equipped with a ladder that extends two
feet, once in the sky, the pups can use the high-speed triple water
launcher to save the day. The Fire Truck is also equipped with
a working claw for extended reach and a hose to put out fires!
Stored inside the Ultimate Rescue Fire Truck, the mini fire cart is
always ready for mobile missions. Simply open the door to launch to
your next adventure! Age: 3+, MSRP: $59.99 USD
- Soggy Doggy® is the showering, shaking, doggy bathing
game. Players race around the board washing Soggy Doggy, but
watch out, he loves to shake! If he shakes on your turn, go back to
the basket and start over. Be the first player to make it around
the board to the doggy basket to win. Age: 4+, MSRP:
$19.99 USD
- Moonlite™ Gift Pack comes with 4 story reels from The
Little Golden Books series and one bonus Sago Mini story
reel. Introduce your child to the classics from The Little
Golden Books series, and encourage a love of reading that will
last a lifetime! Moonlite is for newborns, babies, toddlers,
kids, and adults who love to read. No batteries required.
Compatible with most major Android and iOS devices. Age 3+,
MSRP: $39.99 USD
- Kinetic Sand® Beach Sand Kingdom™ brings the fun
of beach home! The set includes 3 lbs of Kinetic beach sand
that molds & feels just like wet sand from the beach, but never
dries out! This all-in-one playset includes everything you need to
create amazing sand castles, including 8 molds & tools and a
built-in play space that doubles as storage. Age: 3+, MSRP:
$19.99 USD
- Dr. Pimple Popper™ lets you help Pimple Pete pop his
pesky pimples while avoiding erupting the mega-zit. Once all the
pimples are loaded and the mega-zit plunger is filled with water
(or any other form of liquid), players take turns spinning the
spinner. The spinner determines where to pop the zit – chin, left
cheek, right cheek, or forehead. Pop any pimple on that part of the
face, but be careful when you pop! Too much pressure and the
mega-zit will explode. Age: 5+, MSRP: $19.99 USD
Media and influencers are invited to visit Spin
Master at the North American International Toy
Fair 2018, Booth #1635 to see these products first hand.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global
children's entertainment company that creates, designs,
manufactures, licenses and markets a diversified portfolio of
innovative toys, games, products and entertainment properties. Spin
Master is best known for award-winning brands including Zoomer®,
Bakugan®, Meccano®, and 2017 Toys of the Year, Hatchimals®, Air
Hogs® and PAW Patrol®. Since 2005, Spin Master has received 92
TIA Toy of The Year (TOTY) nominations with 21 wins across a
variety of product categories, including 13 TOTY nominations for
Innovative Toy of the Year, more than any of its competitors. To
date, Spin Master has produced six television series, including
2007 success Bakugan Battle Brawlers and current hit PAW Patrol,
which is broadcast in over 160 countries and territories globally.
Spin Master employs over 1,500 people globally with offices
in Canada, United
States, Mexico, France, Italy, United
Kingdom, Slovakia, Poland, Germany, Sweden, the
Netherlands, China, Hong
Kong, Japan, Vietnam and Australia.
SOURCE Spin Master