Offering will Leverage its Clients' 1000+ Radio
Sales Reps in the U.S. Market
TORONTO and NEW YORK, May 17,
2018 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT)
("AcuityAds" or the "Company"), a technology leader that provides
targeted digital media solutions by leveraging its proprietary AI
technology to enable advertisers to connect intelligently with
audiences across video, mobile, social and online display
advertising campaigns, today announced that SoCast, the leading
provider of digital radio solutions, has signed a partner agreement
with AcuityAds to offer digital advertising solutions to its
US-based radio clients by licensing the Company's programmatic
advertising platform.
Industry forecasts predict that the $15B US broadcast radio ad industry will continue
to grow its share of the digital advertising pie by extending
radio's traditional ad model utilizing digital delivery
systems. The combination of a 1% annual on-air growth with
continued double-digital expansion in online ad sales are expected
to cause radio to leapfrog past newspapers and become the fifth
largest media category among local advertisers by 2021, according
to BIA/Kelsey's 2017 Investing In Radio Market Report.
"We are pleased that SoCast has chosen Acuity's programmatic
advertising platform as their digital advertising solution for
their radio clients," stated Tal
Hayek, CEO of AcuityAds. "Research indicates that radio
companies are optimistic about programmatic advertising and its
growing role and this partnership enables them to more easily
extend their engagement with audiences and advertisers across all
digital channels."
SoCast's integrated suite of products are built for radio brands
to easily deliver memorable audience experiences, connect with
listeners and deliver value to advertising partners. This
partnership expands SoCast's value proposition for radio clients by
offering an industry leading digital advertising solution making it
easy to engage audiences with more brand consistency across
multiple channels beyond the radio website including social, mobile
and display.
"We reviewed a number of platforms in the market and AcuityAds
came out on top in terms of performance, innovation and customer
service," stated Elliott Hurst,
Founder & CEO of SoCast. "We are excited about the potential of
this partnership as our radio clients and their advertisers will
now have access to an integrated end-to-end digital solution for
unmatched audience experiences that can drive more connections and
a greater return on advertising spend."
About SoCast
SoCast makes digital growth easy for broadcasters. SoCast
drives revenue growth by providing a user-friendly, integrated
suite of products, best-in-class coaching support, and digital
innovation. SoCast powers all digital channels to radio's audiences
for clients in the USA,
Canada, UK, Australia, New
Zealand, and Africa. SoCast
is dedicated to helping radio take the lead among digital content
producers by leveraging their unique core strengths and applying
its data-backed content and advertising platform to drive audience
engagement touchpoints and revenue. Please visit
www.SoCastDigital.com for more information.
About AcuityAds
AcuityAds is a leading technology company that provides
marketers a more powerful and holistic solution for digital
advertising across all ad formats and devices to amplify reach and
Share Of Attention® throughout the customer journey. Via its unique
data-driven insights, real-time analytics and industry-leading
activation platform based on proprietary machine learning
technology, AcuityAds leverages an integrated ecosystem of partners
for data, inventory, brand safety and fraud prevention, offering
unparalleled trusted solutions that the most demanding marketers
require to be successful in the digital era.
AcuityAds is headquartered in Toronto,
Canada with offices across North
America including New York
City, Boston, Chicago, Las
Vegas, Los Angeles,
San Francisco, Vancouver, Calgary and Montreal. For more
information, visit www.AcuityAds.com.
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Information
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statements" within the meaning of applicable securities laws.
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SOURCE AcuityAds Inc.
