IDG Uses iPerceptions to Tune in to the Voices of Readers on Multiple Online Properties
August 04 2008 - 9:42AM
Marketwired
NEW YORK, NY , a leading provider of web-focused Voice of
Customer analytics, announced today that IDG has implemented
iPerceptions webValidator Continuous Listening Solution on a dozen
online properties including Computerworld.com, Macworld.com and
PCWorld.com. IDG is currently using iPerceptions to solicit and
analyze user-generated feedback from millions of site visitors in
order to discover the issues that matter most to readers and gauge
customer satisfaction with its range of content offerings,
including multimedia and community features.
"IDG is focused on offering readers the very best experience at
every online property," said Janet King, General Manager / VP, IDG
Research Services. "To do this, we need to know why our readers are
there, what they want, how we are doing and what we can improve.
iPerceptions is a way to get inside the hearts and minds of our
readers to get the intelligence we need to drive our business
forward in a competitive market."
IDG selected iPerceptions for its proven track record of success
serving large global companies and its best-in-class on-demand
technology offering. With iPerceptions, IDG gains access to the
technology it needs to successfully transform the voices of real
customers into business intelligence and actionable insight,
including:
-- Proprietary online research methodology: IDG visitors receive a two-
part invitation to participate in a post-experience survey and real-time
data monitoring and tools to predict outcomes, track trends and create
benchmarks.
-- Perceptual framework: IDG is able to easily identify site strengths
and weaknesses, discover the attributes with the highest impact on visitor
satisfaction, and set priorities for attention.
-- Extensive segmentation and visitor profiling: IDG can now understand
the different voices in the crowd so that it can isolate and improve
experiences by segment.
"Media companies need to listen to real consumers, in the
context of real experiences, in order to understand and improve the
online experience," said Jonathan Levitt, Vice President of
Marketing at iPerceptions. "IDG is a great example of a media titan
that is taking the right steps to engage its readers and transform
their feedback into tactical and strategic decision support that
changes their business."
About the iPSI and the webValidator Continuous Listening
Solution:
The iPerceptions Satisfaction Index (iPSI) is derived from
satisfaction and experience data obtained from over four million
actual visitors, on over 700 projects for Fortune 2000 websites,
across 10 verticals and contains over 60 million data points. It is
the only index of its kind and is quickly becoming the standard for
measuring online customer satisfaction. The webValidator Continuous
Listening Solution captures the voice of actual online customers in
the context of an actual website visit helping companies learn more
about their customers with satisfaction metrics and voice of
customer analytics that quickly turn learning into customer led
decision-support. Using a perceptual framework to evaluate key
elements of the visitor experience as well as predictive algorithms
and modeling to identify those attributes that drive satisfaction,
the resulting iPerceptions Satisfaction Index (iPSI) helps
companies obtain a clear understanding of the key issues impacting
satisfaction; intent, task completion and customer loyalty.
About International Data Group
International Data Group (IDG) is the world's leading technology
media, events, and research company. IDG's online network includes
more than 450 web sites spanning business technology, consumer
technology, digital entertainment and video games worldwide. IDG
also publishes more than 300 magazines and newspapers in 85
countries. IDG's media brands include CIO, CSO, Computerworld,
GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World,
and PC World. IDG's lead-generation service, IDG Connect, matches
technology companies with an audience of engaged, high-quality IT
professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related
events including Macworld Conference & Expo, LinuxWorld
Conference & Expo, Entertainment for All Expo (E for All),
DEMO, Storage Networking World, and IDC Directions. IDC, a
subsidiary of IDG, is the premier global provider of market
intelligence, advisory services, and events. Over 1,000 IDC
analysts in more than 110 countries provide global, regional, and
local expertise on technology and industry opportunities and
trends.
Additional information about IDG, a privately held company, is
available at http://www.idg.com.
About iPerceptions
iPerceptions is one of North America's leading web-focused Voice
of Customer analytics providers. Its webValidator Continuous
Listening solution and Proprietary iPerceptions Satisfaction Index
(iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers.
iPerceptions' clients include such well known brands as
InterContinental Hotels, General Motors, Dell Computers, Hyundai,
LG Electronics, Toshiba, Choice Hotels International, BMW and
Monster Worldwide. iPerceptions has offices in New York, Toronto,
Montreal and London, UK.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this press release.
Media information: Emily Brady Brady Public Relations Tel:
415-606-9350 Email Contact Investor information: Jerry Tarasofsky
Chief Executive Officer iPerceptions Inc. Tel: 514-488-3600 Fax:
514-484-2600 Martin Faucher Chief Financial Officer iPerceptions
Inc. Tel: 514-488-3600 Fax: 514-484-2600
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