VANCOUVER, BC, Nov. 24, 2021 /CNW/ - RYU Apparel Inc.
(TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the
"Company"), creator of award-winning urban athletic apparel,
is proud to celebrate their six-year anniversary with annual
in-store shopping event – a tradition RYU has kept up since
inception.
In conjunction with the anniversary event as well as the
beginning of the holiday shopping season, RYU is revamping its
instore customer experience to make gift purchases effortless for
those who embrace fitness, performance, and movement in their daily
lives.
Special Event Date
Date: Friday November
26th
Hours: 11:00am – 7:00pm
Locations: Williamsburg,
Brooklyn; Queens Street,
Toronto; West 4th,
Vancouver
Event: Live Music
Special Event Promotion: 30% Off
RYU is also proud to celebrate their six-year anniversary with a
look back at key milestones—including the recent launch of their
inaugural catalogue—and a glimpse at what's ahead for the brand's
continued growth.
What started out as a mixed martial arts equipment company in
2015, has grown into a coveted athletic apparel brand united by
purpose and driven by movement. By shifting their focus to a
broader performance and lifestyle consumer and expanding their
product lines to include multi-purpose clothing, bags and
accessories, RYU has become a premiere omni-channel retailer with a
robust e-commerce platform, wholesale accounts, brick-and-mortar
shops, and a brand new catalogue business.
Led by industry luminary Rob
Blair as COO, the team's understanding of market trends and
cutting-edge design has contributed to a growing loyal fan base and
several strategic partnerships:
- Specially-branded uniforms and gear for the Canada Skateboard
National Team to represent their country at the Tokyo Olympics,
plus a limited-edition run of hoodies and t-shirts for the
public
- Official high performance apparel sponsor for the NFL Alumni
Academy, including exclusive training gear and branded streetwear
for athletes and coaches
- Influencer campaign and exclusive branded collection with The
Wall Trainer, makers of total-body workout machines
Additionally, RYU launched their first printed catalogue earlier
this month, with distribution to households across the U.S. The
catalog program drove a 407% USD increase vs. the same period the
previous year. Further, combined ecommerce sales are up
116% increase vs. the same period the previous year. This new
sales and marketing channel, which is part of their four-pillar
growth strategy, creates an additional touchpoint for existing
customers while expanding their reach to new audiences.
"Celebrating our anniversary means celebrating our customers,
partners and shareholders. Without their support we would be
in a very different place today," says CEO Cesare Fazari. "Their trust in our vision has
allowed us to take several successful leaps over the past year… and
we're just getting started."
RYU is looking forward to a strong final two months of 2021,
which will tee them up for what's next: re-imagining their brand to
tell a clearer, more inspiring story that resonates with their
audience, and rebuilding their consumer database for more accurate
targeting and outreach.
According to Technavio, the global activewear apparel market is
expected to grow by more than $157
billion between 2020-2024. RYU is capitalizing on this
opportunity by investing in their brand, growing their audience
base, pursuing synergistic partnerships, and continuing to design
innovative apparel for both performance and everyday wear that
reflects a mindful, life-long practice of movement.
About RYU Apparel
RYU Apparel (TSXV:RYU, OTCQB:RYPPF), or Respect Your Universe,
is an award winning urban athletic apparel and accessories
brand engineered for the fitness, performance and lifestyle of the
athletic man and woman. Designed without compromise for fit,
comfort, and durability, RYU exists to facilitate optimal human
performance. For more information, please visit the RYU
website at: http://ryu.com.
Forward Looking Statements Disclaimer
Neither the
TSX Venture Exchange Inc. nor its Regulation Service Provider (as
that term is defined in the policies of the TSX Venture Exchange
Inc.) accepts responsibility for the adequacy or accuracy of this
press release.
This news release contains forward-looking information that
involves various risks and uncertainties regarding future events.
Such forward-looking information can include without limitation
statements based on current expectations involving a number of
risks and uncertainties and are not guarantees of future
performance of RYU, such as statements the renewal of the RYU
brand, success of The Wall Trainer or effectiveness or partnerships
of the Influencers. There are numerous risks and uncertainties that
could cause actual results and RYU's plans and objectives to differ
materially from those expressed in the forward-looking information,
including: (i) adverse market conditions, including conditions
arising as a result of the COVID-19 pandemic or otherwise; (ii) an
inability to renew the RYU brand, implement strategic objectives
and regain profitability; (iii) failing to meet target revenue
projections as anticipated; (iv) failing to enter into the
anticipated consulting arrangement and (v) the inability to
complete the planned re-opening of the its store or the piloting of
the "RYU Studio" concept. Actual results and future events could
differ materially from those anticipated in such information. These
and all subsequent written and oral forward-looking statements are
based on estimates and opinions of management on the dates they are
made and are expressly qualified in their entirety by this notice.
Except as required by law, RYU does not intend to update these
forward-looking statements.
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SOURCE RYU Apparel Inc.
