Year-over-year growth driven by clients
onboarding partners on their campaigns
TORONTO, Sept. 27,
2023 /CNW/ -- Sabio Holdings Inc. (TSXV:
SBIO) (OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider
of connected TV ("CTV")/over-the-top ("OTT") advertising platforms
validated by performance, today announced that its wholly-owned App
Science™ ("App Science") business has experienced
increased growth and success for its Publisher Certification
program. To receive the "App Science Certified" badge,
publishers are validated by App Science, a third-party,
platform-agnostic measurement provider that clients and
partnerships can rely on.
"Since 2022, we have seen a 91% increase in YoY growth for
publisher certifications, with Q2 2023 experiencing an 800% spike
in QoQ growth. The increased success can partially be attributed to
the onboarding of new clients," said Helen Lum, Executive Vice President,
App Science. "Our goal is to break
the barriers of walled gardens, creating an agnostic solution and
transparency in the marketplace. App Science's Publisher
Certification provides credibility, real-time insights, and the
ability to track and measure across CTV, OTT, and mobile media
campaigns."
As a preferred partner within App Science's Publisher
Certification program, a company will be added to the App Science
Certified Partner list that will be highlighted and shared with App
Science's clients. The certification enables Insights measurement
across the App Science platform, which measures and validates
the full and real impact of audiences reached across households,
platforms, and devices.
"With CTV being one of the fastest growing environments and one
of the hardest to measure, we are excited to be recognized as a
certified CTV publisher partner for App Science. Now GumGum
advertisers will have access to seamless measurement through App
Science's measurement pixel," said GumGum's CTO Ken Weiner.
App Science continues to add new publisher partners to its
Publisher Certification program, with GumGum becoming a new
certified publisher, alongside other CTV publisher
platforms. GumGum plans to use App Science Insights to measure
their CTV, OTT, and video campaigns.
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO)
(OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and
service providers in the high-growth ad-supported video-on-demand
(AVOD) and FAST channel space. Its cloud-based CTV/OTT technologies
provide publishers with distribution, monetization, and analytics
while delivering ROI validation for brands and agencies. The Sabio
Holdings portfolio is comprised of: Sabio — our trusted and
transparent content monetization demand-side platform (DSP); App
Science™ — our cutting edge, non-panel based, real-time
measurement and attribution software as a service (SAAS) platform;
and Vidillion — our cloud-based ad-insertion, and content
distribution and management platform. For more information, visit:
sabioholding.com
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For further information:
Jon Stimmel, Chief Growth
Officer
investor@sabio.inc
1-844-974-2662
Helen Lum, Executive Vice
President, App Science
Helen@appscience.inc
Sam Wang, Investor
Relations
investor@sabio.inc
Rachel Jermansky
Account Director, Daddi Brand Communications
rjermansky@daddibrand.com
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SOURCE Sabio Holdings Inc