VANCOUVER, Jan. 10, 2018 /CNW/ - Global Gardens Group
Inc. (the "Company") (TSXV: VGM) is pleased to announce The
Veggemo Story was selected as a 2017 BASSAWARDS Bronze winner as
"Best Explanatory Video."
"We are truly honored that our launch video has been so well
received by the 12 global judges of the BASSAWARDS," comments
Wade Bayne, VP Sales &
Marketing, Global Gardens Group Inc. Mr. Bayne continued, "In
concert with our 2017 Veggemo launch in the U.S. it was important
that we educate consumers on Veggemo's compelling veggie-based
point-of-difference. Driving awareness will provide the stimulus
for continued brand growth and it was essential we did this in a
breakthrough manner while staying on character. Using animation
supported the brand's light-hearted and fun personality."
Video link:
http://www.bassawards.org/winners/BEST_EXPLANATORY_VIDEO/The_Veggemo_Story/2017/1475
About Veggemo
The Veggemo product line is the non-dairy milk originating from
vegetables and is Global Garden Group's (VGM) showcase product for
the dairy-free industry. Veggemo is available in a non-refrigerated
shelf stable format in 3 flavors: Original, Unsweetened and
Vanilla. Veggemo competes with Silk (Whitewave), Almond Breeze
(Blue Diamond), Hain Celestial, Pacific Foods, Ripple Foods,
Califia Farms, amongst others. The dairy-free industry
continues to witness dynamic growth led by the development of, and
the consumer shift to, plant-based food and beverages.
Driven by shifting consumer behavior, Health & Wellness food
and beverage companies have become a popular acquisition target for
many multi-national corporations. Most recently WhiteWave
Foods, the provider of plant-based foods and beverages, was
successfully sold to Danone for $12.5
billion, representing a 3.1x revenue multiple.
About Global Gardens Group
Global Gardens Group is comprised of a highly experienced
management team and board that have provided senior leadership to
many consumer brands and financial institutions including: Neilson
Dairy, Ben & Jerry's and Haagen Dazs ice cream, Gillette,
P&G, Cadbury Schweppes, Sunkist, Primo Pasta, Tropicana, Sunny
Delight, Price Waterhouse Coopers, Desjardins Securities Inc.,
Orion Securities Inc., Vengate Capital, HSBS Securities Inc. and
Gordon Capital.
About BASSAWARDS
BASSAWARDS is the awards program that rewards the high-level and
the best design around the world, from film to television.
BASSAWARDS is born from the premise of rewarding the disciplines of
design that includes: broadcast design, motion graphics and
animation.
Credits
Agency: Creative strategy by Pendo; Directed, produced, script
and lyrics by Giant Ant; Sound design and additional lyrics by
Antfood.
SOURCE Global Gardens Group Inc.