Adaptive Medias, Inc. Completes Acquisition of Ember, a Real-Time Bidding Platform Provider
December 09 2013 - 8:00AM
Marketwired
Adaptive Medias, Inc. Completes Acquisition of Ember, a Real-Time
Bidding Platform Provider
Ember to Power Adaptive's Programmatic Media Buying and Selling
in Video, Mobile and Online Display
IRVINE, CA--(Marketwired - Dec 9, 2013) - Multi-channel audience
and content monetization company, Adaptive Medias, Inc. (OTCQB:
ADTM), a leader in programmatic advertising across mobile, video
and online display, announced it has closed the acquisition of
Ember, Inc. Ember is a Real-Time Bidding (RTB) platform that
leverages machine learning algorithms and contextual and semantic
engines to bring more transparency to online advertising
placements. Through the acquisition, Adaptive's early customers and
partners include 24/7 Media (a WPP Company), Hearst Media Group,
BlueTonic, Videology, Hotpoint Media, Vdopia, 7 Diamonds,
SpotExchange, TubeMogul, Yashi, and Adap.tv, a division of AOL
Networks.
Founded in 2012, Ember's technology platform drives efficiency
and brings more transparency to online advertising placements.
Ember's real-time bidding algorithms ensure brand safety as well as
a stronger return on investment for advertisers through on-the-fly
budget optimization.
Ember was launched out of the Los Angeles-based accelerator,
StartEngine (www.startengine.com), which was started by Activision
co-founder Howard Marks and financier Paul Kessler, who have joined
Adaptive Medias' advisory board. The Company also announced that
Ember Co-Founder and CEO Nic Borensztein has been appointed Vice
President of Engineering and fellow Co-Founder Damian Ancukiewicz
is now the Company's Chief Architect.
"What separates advertising-technology companies is their
technology platform and team. In acquiring Ember, we're getting
both a fully-developed RTB platform as well as two brilliant
engineers in Nic and Damian," said Adaptive Medias CEO, Qayed
Shareef. "Adding serious intellectual property and engineering
horsepower is huge for us.
"Billions of ad dollars are shifting toward programmatic buying,
as advertisers are demanding control, transparency and proactive
anti-fraud measures around where their dollars are spent. The Ember
platform positions us to be a serious player in this space,"
Shareef added.
According to market research firm eMarketer, U.S. marketers will
spend $3.34billion in 2013 on real-time bided (RTB) ads, up 73.9%
from last year, and eMarketer expects U.S. advertisers will spend
$8.69 billion on RTB ads by 2017.
The successful September IPO by Rocket Fuel, valuing the company
at approximately $2 billion, and the recent acquisition of video
advertising platform Adap.tv by AOL for $405 million illustrates
growing confidence in programmatic buying and selling of digital ad
inventory.
"When we started Ember last year, we knew that the supply and
demand for real-time ad inventory would grow very quickly, and it's
happening even faster than our most optimistic expectations," said
Borensztein. "We did this deal because we see huge upside at
Adaptive Media. We get strong executive management, business
development, sales and ad operations support, plus we have access
to Adaptive's growing pool of supply and demand partners. Pairing
our robust technology platform with Adaptive's strong client base
is going to be an explosive combination."
"Ember has been focused in video, but we've already begun
expanding the platform into mobile, and we'll have capabilities in
online display in the first quarter of 2014," Shareef said. "We
believe that owning an RTB platform that works across video, mobile
and display is a recipe for exponential growth in 2014 and
beyond."
ABOUT ADAPTIVE MEDIAS
Adaptive Medias is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform.
For more information, please visit: www.adaptivem.com. Follow us
on Twitter at @adaptive_m.
ABOUT EMBER Ember is focused on shifting TV ad budgets toward
online video. Right now, there is limited transparency in online
video. Advertisers know where their ads are going on TV, yet are
reluctant to shift their budgets toward online video due to the
lack of transparency. Ember has created fine-tuned machine learning
algorithms, contextual and semantic engines to ensure brand safety,
placement and stronger ROI, and a real-time bidding (RTB) platform
to optimize ad spends. For more information, please visit:
www.goember.com.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Adaptive Media
Publicity Contact: Mike Sprouse President & CEO Sprouse
Marketing Group Email: mike@sprousemarketing.com Adaptive Media Investor
Contact: Kevin Fickle President Nuwa Group LLC Phone:
(925) 330-8315 Email:
kevin@nuwagroup.com
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