NEW YORK, NY and LOS ANGELES, CA and LONDON, UNITED
KINGDOM--(NewMediaWire - Apr 1, 2016) - Digital
Brand Media & Marketing Group, Inc. (OTC
PINK: DBMM) finished the 2016 first quarter
in a very positive position. The business is performing as
projected and is very exciting to watch roll out. The client
base continues to grow with well-known brands in the US and Europe
with the growth quarter-to-quarter embedded as part of DBMM's
ongoing strategy.
Reggie James, Co-Chief Operating Officer and Senior
Vice-President Marketing & Communications commented: "Digital
Clarity's reputation as a serious digital brand strategist
continues to grow with new opportunities in the luxury and real
estate markets alongside strong activity in retail and ecommerce.
The high profile choice of Digital Clarity further attests to its
standing in the industry. The evolution is very stark. If a company
is a premium brand or content creator, there are increasing ways to
monetize that. Part of this strategy has been to go deeper (through
analytics) and then go broader. And then connect it all through
digital marketing. The worlds of live events, fashion, sports and
entertainment, all come together. Digital Clarity is really good at
sophisticated representation which can be a competitive advantage
for a brand and significantly improve its ROI. Disruption through
distribution of the total integrated product is the name of the
21st century game. DBMM through its brand, Digital Clarity, gets it
and is very much in the game."
James added: "As stated in earlier PR's, the growth of DBMM
requires long-term capital to match its talent and infrastructure
requirements." LINK
What does this mean? In order to introduce the new funding
paradigm, the Company continues to eliminate previous short-term
debt incurred through contractual debt-to-equity agreements.
Specifically, new funding will be on a mezzanine model serviced
through cash flow. This will be an evergreen model to flow growth
capital into DBMM. To understand this financial strategy, the
Company urges the public to familiarize themselves with the details
of the last Press Release issued on February 11, 2016 which
summarized the history of the public company in the marketplace and
available through the link above. There has been an ongoing
disconnect between increasing positive operating results and the
market. The Company should be able to easily absorb the increased
number of shares resulting from debt to equity conversion as the
market cap is a fraction of one quarter's revenues. The
fundamentals of DBMM have been increasing over the last 18-24
months. Nevertheless, relentless trading on every uptick has never
allowed the Company any traction. This has been a negative for some
time. DBMM, however, after significant debt has been eliminated,
new funding with no equity component implemented, along with IR
awareness expanding to Europe or Asia, will not be at the mercy of
trading activity.
To restate from the last PR: "The business is on track, but
there has been a lack of acknowledgement by the market, and that is
a hurdle. This is why the Company is determined to include all
events and actions in the 10-K filing, irrespective of timelines,
coincident with the 10-K in order to capture all the positive
material events through the 2Q2016 timeframe.
"The decision is particularly important this year because of the
revenue increase coupled with the elimination of certain debt and
associated derivative liability and interest."
That being the case, DBMM is adamant in having an audited
document which eliminates as much debt, derivative liability and
interest as possible, irrespective of future timeframe beyond 2015
fiscal year. The 10-K, albeit delayed, will provide that
documentation. In the interim, DBMM has raised its Authorized
Shares to 2 billion which is 20% of the pre-reverse authorized
shares in order to maintain the prudent reserve required.
2016 will be a very significant year for DBMM.
About Digital Brand Media & Marketing Group, Inc.
(DBMM):
DBMM Group crafts, designs and executes digital marketing
strategies across multiple ad platforms and social media networks
for a broad array of clients to help each of them establish a
uniform brand identity across the digital universe. The product
offering is a unique value proposition of intelligent analytics
provided by an experienced digital marketing and technology
team.
Safe Harbor Provisions:
The foregoing contains certain predictive statements that relate
to future events or future business and financial performance. Such
statements can only be predictions, and the actual events or
results may differ from those discussed due to, among other things,
those risks described in DBMM's reports filed with the SEC.
Opinions expressed herein are subject to change without notice.
This document is published solely for information purposes, and is
not to be construed as an offer to sell or the solicitation of an
offer to buy any securities in any state. Past performance does not
guarantee future performance. Additional information is available
upon request.