Freeze Tag Signs "Nudge" for In-Game Marketing Solutions
April 22 2015 - 4:00AM
Freeze Tag (OTC:FRZT), a leading creator of mobile social games,
announced today that it has signed an agreement with Nudge, a
software solution to enhance in-game marketing and live operations
optimization. The company also announced Open Beta for its new
game, Black Forest™: Hidden Object Mystery, is now live.
"As we prepare Black Forest: Hidden Object Mystery for launch,
we have evaluated marketing software solutions to help us turn
players into payers," said Craig Holland, CEO of Freeze Tag. "The
Nudge platform provides very powerful and easy to use tools for us
to segment players based on behavior and place customized offers
during game play to reward loyal fans and attempt to increase
revenue. The software also provides the ability to A/B test offers
to determine which is most effective."
"We're excited to expand into the casual game space with Freeze
Tag," said Dano Lee of Nudge. "Our real-time targeting and
multi-channel messaging provide personalized offers to players at
the point in time when they are most likely to make a purchase. Our
solution can greatly increase ARPDAU (Average Revenue Per Daily
Active User) and ARPPU (Average Revenue Per Paying User)."
Freeze Tag added that the beta test for their new free-to-play
hidden object game called Black Forest™: Hidden Object Mystery is
now live. All iPad owners (with iOS 8) who want to play Black
Forest and provide feedback, please register at
http://frzt.us/betatestsignup.
About Nudge
Nudge Now Inc. ("Nudge") is a provider of LIVE OPS solutions for
mobile games and commerce, which combines analytics, targeting,
engagement plus marketing automation tools in a package that is
ease-to-use and provides a seamless workflow. With real-time
targeting, multi-channel messaging (in-app messages, push
notification, email, message box), and personalized offers with
multivariate testing, Nudge has helped notable customers like
Nexon, Neowiz and Gamevil to achieve better retention and
monetization. The company was founded in 2012 and is based in San
Francisco.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile social games
that are fun and engaging for all ages. Based on a
free-to-play business model that has propelled games like Candy
Crush Saga to worldwide success, we employ state-of-the-art data
analytics and proprietary technology to dynamically optimize the
gaming experience for revenue generation. Players can download and
enjoy our games for free, or they can purchase virtual items and
additional features within the game to increase the fun factor. Our
games encourage players to compete and engage with their friends on
major social networks such as Facebook and Twitter. Founded by
gaming industry veterans, Freeze Tag has launched several
successful mobile games including the number one hit series
Victorian Mysteries® and Unsolved Mystery Club®, as well as digital
entertainment like Etch A Sketch®. Freeze Tag games have been
downloaded millions of times on the Apple, Amazon and Google app
stores.
CONTACT: info@freezetag.com
714-210-3850 x26
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