New York, New York (NetworkNewsWire) – The power of celebrity
endorsements is something many companies have leveraged with great
success over the years. Web-based lottery messenger company
LottoGopher Holdings, Inc. (OTCQB: LTTGF) (CSE: LOTO) (FRA:
2LG) (LTTGF
Profile) is preparing to be named among them with the
debut of a celebrity spokesman who previously helped The
Priceline Group, Inc. (NASDAQ: PCLN) soar to great heights
of notoriety and profit. Other companies that have seen remarkable
success thanks to the involvement of A-list celebrities include
Weight Watchers International, Inc. (NYSE: WTW),
Johnson & Johnson (NYSE: JNJ) and
Diageo PLC (NYSE: DEO).
LottoGopher
Holdings, Inc. (OTCQB: LTTGF) (CSE: LOTO) (FRA: 2LG)
recently announced that actor, director, author and singer William
Shatner has signed on to become its spokesman and to assist the
company in marketing its disruptive, web-based lottery ticket
messenger service, which enables users to purchase and manage
lottery tickets online.
“We are beyond thrilled that William Shatner has agreed to
collaborate with us to accelerate awareness of the brand as our
spokesperson,” LottoGopher president and CEO James Morel stated, as
quoted in a recent press release (http://nnw.fm/2fEu9). “His association and endorsement
of LottoGopher will open up a huge audience base for our online
lottery messenger service. He is one of the most recognizable
celebrities in the world. We are very honored to be working with
him and look forward to using his light-hearted brand of humor in
our marketing.”
LottoGopher is touted as the first social lottery website to
allow users to easily order their lottery tickets online. This
pioneering lottery messenger service lets individuals choose their
lottery numbers, order their tickets using debit and credit
cards—with bitcoin and Ethereum soon to follow—and manage their
tickets through an online platform.
Users can purchase and manage state lottery tickets online and
can play alone with a single ticket or join online groups, both
public and private, to pool winnings from lotteries that include
Powerball, Mega Millions and Super Lotto Plus. Through
LottoGopher.com, users can keep track of their winnings while
taking part in multiple lotteries using multiple tickets. Members
are also privy to exclusive lottery news, lucky number pickers and
jackpot alerts.
LottoGopher is fully compliant with lottery laws and
regulations, and users pay the same price for their lottery tickets
on the site as they would at a brick-and-mortar location.
First-time players are given one gratis ticket purchase to try out
the service, and, thereafter, they can purchase one-day, one-month
or one-year passes to the site. For a full editorial discussing
LottoGopher’s subscription-based model, visit http://nnw.fm/0P9jS.
LottoGopher is currently only available to California lottery
players, but the company has identified 22 additional states that
it plans to enter at a future point. The company is first building
a solid community in California, where more than $6 billion in
lottery ticket purchases are made each year, while it prepares for
an upcoming expansion phase.
Statistically, a staggering $2 billion in winnings go unclaimed
every year in the United States. LottoGopher aims to help remedy
that by giving lotto players a convenient and user-friendly means
of keeping track of their tickets and winnings.
“I am very happy to be joining the LottoGopher team,” said
Shatner. “Much like Netflix disrupted the movie rental business and
Uber hailing a cab, LottoGopher is disrupting the lottery industry
for Americans. Consumers nowadays demand exceptional service,
competitive pricing, and the convenience of buying products online.
LottoGopher offers a simple, cost-effective way to order lottery
tickets online and I look forward to helping their customers dream
big!”
Shatner, best known for his role as Captain Kirk in the original
“Star Trek” television series and subsequent films, served as a
spokesman for The Priceline Group (PCLN) from
1997-2012 and has since made cameo appearances and done voiceover
work for Priceline.com advertisements.
At its IPO in 1999—two years after Shatner joined up to make
those famous commercials in the guise of The Negotiator—Priceline’s
NASDAQ-listed stock debuted at $16 and has since skyrocketed to
$1,866, as of September 21, with a current market cap of US$90
billion. Priceline’s stock broke the $2,000 mark during the summer
of 2017. Shatner’s portrayal of the well-known Priceline spokesman
is greatly credited for the company’s early establishment as a
powerhouse player in online travel booking.
Other celebrity spokespeople have similarly helped their host
companies enjoy substantial market valuation boosts. After years of
declines, Weight Watchers International’s (WTW)
share price enjoyed a steady upward climb after media mogul and
queen of television Oprah Winfrey became associated with the brand
in 2015. Winfrey purchased about 10 percent of the company’s shares
in 2015 and has since starred in successful ad campaigns for Weight
Watchers. In December 2016, for instance, Weight Watchers shares
jumped 17 percent following the unveiling of a new ad campaign
featuring Winfrey.1
Jennifer Aniston, darling of television and film, has done
similar things for Johnson & Johnson (JNJ) and
The Coca-Cola Company (KO), serving as a
spokesperson for their Aveeno lotion and Glaceau smartwater
products, respectively. She landed the Aveeno gig in 2013, and
Aniston, who has lent her famous face to smartwater ads in the
past, was featured again in an ad campaign for the enhanced water
beverage in spring 2017—reportedly a move on Coca-Cola’s part to
keep its smartwater brand in the bestselling position among
premium-priced bottled water brands.
Another celebrity endorsement success story relates to
Diageo PLC (DEO), an alcoholic beverage company
that struck a deal with Forbes’ 2017 top ranking highest-paid
celebrity, Sean “Diddy” Combs, relating to Diageo’s Ciroc vodka
line. Combs inked a 50/50 joint venture agreement with Diageo in
2007 and took the company’s 50,000-cases-per-year vodka brand to
annual sales of almost two million cases as of 2014, at which time
Combs signed a new beverage deal with Diageo to purchase its DeLeón
tequila brand.2 Incidentally, Diageo’s stock has climbed
from $91.75 in November 2007 (shortly after the original deal with
Combs was signed) to $132.18 as of September 25, 2017.
For businesses in today’s marketplace, few things can bring big
results like a strategically placed celebrity endorsement. The
mentioned companies have been very savvy in partnering with celebs
to put their products in the public spotlight—a move that leaves an
indelible impression on consumers and helps effectively build brand
awareness and loyalty.
Editorial Sources:
1) CNN Money: http://nnw.fm/3N0kS
2) Forbes: http://nnw.fm/Jv41s
For more information on LottoGopher, visit: LottoGopher
Holdings, Inc. (OTCQB: LTTGF) (CSE: LOTO) (FRA:
2LG)
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