Albert™ Partners with Marketing Consultancy R3 to Deliver Best-in-Class AI Capabilities to World’s Leading Brands
August 23 2017 - 8:00AM
Business Wire
—Award-Winning AI Marketing Platform Teams
up with Digital Transformation Consultancy to Deliver Autonomous
Marketing Technology to Brands in the US, Asia, EMEA, and
LATAM—
AlbertTM (AIM: ALB.L), the first fully autonomous,
enterprise-level artificial intelligence marketing solution, today
announced its global partnership with marketing consultancy R3. The
new partnership equips R3 with deep knowledge, expertise and access
to Albert so that it can make informed recommendations to its
global, regional and local brand clients when guiding their
marketing departments toward digital transformation.
R3 works with nine of the world’s top twenty marketers—including
Colgate Palmolive, Unilever, AB InBev, MasterCard, Mercedes Benz,
Johnson & Johnson, Samsung and Kimberly Clark—to establish and
administer their multi-national agency engagements (among other
aspects of their digital infrastructures). The new partnership with
Albert gives R3’s clients access to enterprise-level software that
works across agencies, divisions and countries to streamline their
disparate and silo’d digital marketing channels and practices.
R3’s expert team of 100 marketing consultants in the US, Asia,
EMEA and LATAM will work directly with CMOs to determine the
benefits of integrating the award-winning AI technology into their
marketing stacks. It will then guide marketing teams through the
nuances of AI adoption and execution of marketing campaigns shaped
by the transformative technology.
“We’re very motivated to share Albert’s offering with the next
generation of global marketers,” said Greg Paull, Principal and
Co-Founder of R3. “The technology is really unique to the
marketplace, as the only solution that’s leveraging AI in
data-driven marketing to run effective digital campaigns at scale.
As a consulting firm whose primary focus is on marketing
effectiveness, we think Albert has the potential to dive real
change in the way digital marketing is done going forward.”
Albert drives holistic, cross-channel digital marketing
campaigns for some of the world’s leading brands. Created by Albert
Technologies Ltd. (AIM: ALB.L) (formerly Adgorithms) in 2010,
Albert’s success transforming major brands’ cross-channel digital
marketing efforts with its self-driven technology has been well
documented in the U.S., Europe and Asia. The AI platform has been
publicly credited with driving 40% of Harley-Davidson’s New York
City sales, influencing lingerie brand Cosabella’s decision to
replace its digital agencies with AI, and helping iconic Japanese
denim brand EVISU break into the previously impenetrable U.S.
market. Albert doesn’t simply replace marketers’ existing efforts;
he executes them at a pace and scale not possible by human
teams.
“R3 is a natural partner for Albert,” said Or Shani, CEO and
Founder, Albert. “R3 has always kept at the forefront of marketing
innovation, and has guided multinational brands in applying new
solutions to deliver more effective marketing campaigns, whether
within an individual country or globally. Albert’s ability to
identify customers, across channels, across demographics, and
across borders—with a level of understanding and at a scale that
would be impossible for any human team—will be transformative for
these brands.”
To learn more about Albert, visit meet.albert.ai or contact Amy
Inlow (amy@albert.ai). To learn more about R3, visit www.rthree.com
or contact Erin Singleton (erin@rthree.com).
About Albert
Albert (AIM: ALB.L) is the first-ever fully autonomous
artificial intelligence marketing platform, driving digital
marketing campaigns from start to finish for some of the world’s
leading brands. Albert’s mission is to liberate businesses
from the complexities of digital marketing—not just by replicating
their existing efforts, but by executing them at a pace and scale
not previously possible. He serves as a highly intelligent and
sophisticated member of brands’ marketing teams, wading through
mass amounts of data, converting this data into insights, and
autonomously acting on these insights, across channels, devices and
formats, in real time. This eliminates the manual and
time-consuming tasks that currently limit the effectiveness
and results of modern digital advertising and marketing. Brands
such as Harley Davidson, EVISU, Cosabella, The Big Red Group, and
Dole Asia credit Albert with significantly increased sales, an
accelerated path to revenue, the ability to make more informed
investment decisions, and reduced operational costs.
About R3
R3 is a leading global, regional and local consultancy group,
focused on improving the effectiveness and efficiency of marketers
and their agencies. We enable our clients to get the competitive
edge and a better return on investment from agencies, media and
marketing spend. With over 100 people in the US, Asia, EMEA and
LATAM, we work with nine of the world’s top twenty marketers
including Colgate Palmolive, Unilever, AB InBev, MasterCard,
Mercedes Benz, Johnson & Johnson, Samsung and Kimberly
Clark.
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Channel V MediaKieran Powell,
212-680-0179Kieran@channelvmedia.comorAlbertAmy
Inlowamy@albert.ai
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