Technology, data and industry experts from Brand View, Clavis Insight, One Click Retail and
PlanetRetail RNG form the foundation of new business
LONDON, Oct. 23, 2018 /PRNewswire/ -- Ascential plc,
the global specialist information company, today announces the
launch of Edge by Ascential™, the next-generation data,
insights and advisory service for brand manufacturers and retailers
worldwide looking to win in today's ecommerce-driven retail
environment. With foundational elements from Brand View, Clavis Insight, One Click Retail and
PlanetRetail RNG, Edge by Ascential provides its
customers—over 500 of the world's leading brands and retailers—with
some of the industry's most comprehensive and actionable
ecommerce-driven data, insights and advisory solutions to measure
performance and drive sales, making it the industry's leading
provider world wide for these capabilities.
"Our solutions deliver everything our clients need to build and
execute a winning sales strategy in an ever-changing retail
environment driven by emerging technologies, innovative platforms
and changing demographics in an increasingly challenging global
trade system," explains Boren
Novakovic, Edge by Ascential's managing director. "We
give our clients a holistic view of their performance compared to
the wider ecommerce market and a clear plan of action to implement
their strategies to drive their sales faster and further than ever
before."
Edge by Ascential solutions for brands and
retailers include:
- Weekly, daily and real-time digital shelf performance
metrics
- Monitoring of price movements, promotions, availability,
product content changes and new product listings
- SKU- and category-level online sales and share
- Traffic, search optimization and conversion measurements
- In-depth price and promotion analytics and benchmarking
- Competitive and market intelligence
- Omni-channel go-to-market and market optimization
strategies
"With today's launch we are bringing to life Ascential's vision
of creating the world's best, most complete and accurate retail
analytics product to help brands and retailers succeed wherever
they are now online and where they plan to be in the future,"
states Michael Lisowski, president
of Edge by Ascential and chief operating officer of
Ascential plc. "Over the past few years, Ascential has methodically
acquired the industry's best solutions and then invested to take
these solutions to the next level. Edge by Ascential is that
next level: we are now able to provide our customers, who up until
today have had to rely on multiple solutions providers, a complete
picture of their online performance, be it digital shelf analytics,
online sales and share measurement, market optimization
intelligence or product pricing and promotion tracking. The human
and technological expertise from these top companies we've acquired
will enable us to further innovate services that will take our
customers to their next level of success."
Edge by Ascential has over 400 employees in 10
offices across North America,
Europe and Asia.
About Edge by Ascential™
Formerly
Brand View, Clavis Insight, One
Click Retail and PlanetRetail RNG, Edge by Ascential™
delivers some of the industry's most accurate and actionable
sales-driving data, insights and advisory solutions for global
brands and retailers looking to win in today's ecommerce-driven
world. Our solutions enable the world's top brands and
retailers to implement strategies that help maximize revenue
growth; optimize product listings; increase sales faster than the
category and the competition; and drive margin growth with pricing
and promotions. Our weekly, daily and real-time data-driven
insights (including online Sales and Share measurement, Digital
Shelf performance, Price & Promotions monitoring and Retail
Insights intelligence), coupled with a wide range of customized
advisory and education services, give our clients a comprehensive
and competitive advantage across the entire landscape online and
around the globe.
For more information about how your company can gain the
advantage, visit www.ascentialedge.com and follow us on Twitter
and LinkedIn.
About Ascential plc
Ascential (LSE:ASCL.L) is a
specialist global information company that helps the world's most
ambitious businesses win in the digital economy. Our information,
insights, connections, data and digital tools solve customer
problems in three disciplines:
- Product Design via global trend forecasting service
WGSN;
- Marketing via global benchmark for creative excellence
and effectiveness Cannes Lions and WARC, and
strategic advisory firm MediaLink; and
- Sales via ecommerce-driven data, insights and advisory
service Edge by Ascential, the world's premier payments and
Fin Tech congress Money20/20, global retail industry summit
World Retail Congress and retail news outlet Retail
Week.
Ascential also powers political, construction and environmental
intelligence brands DeHavilland, Glenigan and
Groundsure.
For more information, visit www.ascential.com.
Media Contact:
Pola
Hallquist
Apothecary Communications for Edge by Ascential
phallquist@apothecarycommunications.com
1-866-213-9210 x801
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