Bango Brings Cross-Device Carrier Billing to Millions More Windows 10 Users
September 16 2016 - 8:14AM
Business Wire
Xbox One users can pay with carrier billing
from the console for the first time
Bango (AIM: BGO), the mobile payments company, announces that it
has expanded the availability of carrier billing for Microsoft
Windows Store. For the first time, users in Finland, Norway and
Hungary can make purchases from any Windows 10 device, including
their Xbox One consoles, using their mobile phone account.
As a result of activating carrier billing for Microsoft,
customers on Elisa, DNA and Telenor mobile networks in these
countries can use the convenience of one-click billing in the
Windows Store to pay with their pre and post-paid phone bills. This
method of payment is available to PC, tablet, smartphone and Xbox
One users. In established mobile markets such as these Direct
Carrier Billing generates increased payment conversion rates of up
to 10x.
"Bango is working with Microsoft and mobile operators globally
to ensure maximum coverage of carrier billing for Windows 10 users”
commented Anil Malhotra, Chief Marketing Officer at Bango.
“We believe this will be particularly successful with Xbox One
users, because there is a high correlation between games purchases
in app stores and the use of carrier billing”.
Activating carrier billing for Windows Store presents a sizeable
opportunity for operators. Windows 10 is running on more than 350
million monthly active devices and Direct Carrier Billing provides
a convenient payment method for these users, achieving
significantly higher conversion rates than credit cards.
The transformative effect of carrier billing has been recognized
by the world’s app stores who are increasingly adding it as a
payment method. Bango has emerged as the #1 global platform,
deploying more app store carrier billing activations than anyone
else. Microsoft, Amazon, Google, BlackBerry and Samsung
collectively use the Bango Payment Platform to provide carrier
billing for their customers.
The names of companies and products mentioned herein are
trademarks of their respective owners.
About Bango
Bango is the standard platform chosen by leading global stores
to deliver mobile payments to everyone. As the next billion
consumers adopt their first smartphone and look for universal
payment methods, Bango will be there to unlock the world of apps,
video, music, games and other content that brings those smartphones
to life. Global stores plugging into the Bango Payment Platform
include Amazon, Google, Samsung and Microsoft. Bango also partners
with leading payment providers around the world to drive new users
and revenues through its industry-leading mobile payment solutions.
For more information, visit www.bango.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160916005453/en/
BangoMedia contact:Anil Malhotra,
CMOanil@bango.comTel: +44 7710 480 377
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