Award-winning Balcones Distilling joins
forces with The Other Art Fair in Los
Angeles, Dallas, and
Brooklyn to celebrate the artistry
in whisky-making and the connection between craftsmanship and
self-expression
WACO,
Texas, March 28, 2024 /PRNewswire/ -- Balcones
Distilling and The Other Art Fair, two trailblazing
brands redefining the art and whisky spaces, are thrilled to
announce a new partnership for its upcoming circuit of spring
fairs.
The Texas-based distillery,
recently named World's Best Craft Producer of the Year 2024
at the World Whiskies Awards, and the global art fair program are
joining forces because of a shared commitment to foster creativity,
pursue innovation and champion originality. Balcones is at the forefront of the whisky
revolution in Texas and is known
for its whisky that comes from a different "place". The distillery
is forged on a fault line where two opposing landmasses meet,
fueling an energy and creative heat that drives Balcones' continuous journey of
experimentation and innovation.
At the heart of the partnership is the "Spirit of
Balcones: Artist in Residence
Program", a new initiative to empower artists to transcend
traditional studios and create artwork that showcases their
interpretation of bold, free thinking, reinvention, and embracing
the magnetic sense of possibility that comes from expressing your
full self.
"The partnership with The Other Art Fair is a natural fit
because of Balcones' commitment to
creativity and supporting the arts. Led by a distilling team that
has a background in art, music, writing, and a head distiller who
is a master in both whisky and ceramics, Balcones sees whisky as an art form - a
delicate dance between science and soulful expression," said
Frank Dudley, brand director of
Disruptive Whiskies at DIAGEO.
In addition to the Artist in Residence program, attendees 21+
years old on site at The Other Art Fair will have the chance to
connect with members of the Balcones distillery team, savor hand-crafted
Balcones cocktails and try various
Balcones whiskies at each fair's
sample station.
"This partnership is not only a chance to introduce our whiskies
to attendees throughout the three weekends, but it allows us the
opportunity to support The Other Art Fair in their mission to
celebrate the possibility that comes from limitless creativity and
expressing one's full self, an ethos we at Balcones share," said Dudley.
In the art world, The Other Art Fair combines boundary-pushing
yet affordable works with immersive installations, performances and
the odd tattoo or taxidermy class, believing that art shouldn't be
confined to convention or rule, and how people enjoy it shouldn't
be either.
"Balcones' and our shared
values of independence and creativity form the foundation of this
collaboration," said Ryan Stanier,
Founder of The Other Art Fair, "Our mission is to reframe how art
is experienced, showcasing the creations of independent artists and
striving to dismantle the hurdles to artistic participation by
championing affordable pieces. Now with Balcones as a partner, we look forward to
inspiring art enthusiasts and whisky aficionados alike through an
exciting program of events and initiatives."
The Artist in Residence program will debut at The Other Art Fair
Los Angeles (April 4-7) at the Barker
Hangar in Santa Monica, Calif.,
with painter and muralist Madeleine
Tonzi of Los Angeles,
followed by The Other Art Fair Dallas (May
9-12) and The Other Art Fair Brooklyn (May 16-19). An individual artist will be selected
in each city, and their work will be on display for the first time
at their respective fairs.
"Expressing our shared appreciation for boldness, excellence in
design, and dedication to create, I am honored to collaborate with
Balcones," said Madeleine Tonzi, Los Angeles Artist in
Residence, drawing inspiration from the wide-open skies, expansive
views, and the sense of freedom and exploration of the western
landscape where she was raised.
In the weeks leading up to The Other Art Fair, participating
bars in Los Angeles, Dallas and Brooklyn will also be offering Balcones cocktails to celebrate the fairs.
Visit theotherartfair.com/partners/balcones for a full list of
participating locations.
Additional details on The Other Art Fair can be found here. For
more information on Balcones Distilling, and where to purchase your
own whisky, visit BalconesDistilling.com.
- The Other Art Fair Los Angeles takes place from
April 4-7 in the Barker Hangar in
Santa Monica, California.
- The Other Art Fair Dallas takes place from
May 9-12 at Dallas Market Hall in
Dallas, Texas
- The Other Art Fair Brooklyn takes place from
May 16 - 19 at Zerospace in
Brooklyn, New York
About Balcones Distilling
Balcones
Distilling pioneered a new landscape for whisky by combining
centuries of single malt distilling tradition with the unique
flavors of Texas. Synonymous with
quality and innovation, Balcones Distilling is an award-winning
distillery that is changing the state of whisky through its
high-quality ingredients and unique processes to create layers of
flavor in every expression.
Creator of the original Texas whisky, Balcones Distilling distills all
of its beloved spirits inside the historic Texas Fireproof Storage
Company building in downtown Waco.
Guests can visit the distillery for tours, tastings and events to
discover the new state of whisky with Balcones. Visit BalconesDistilling.com
for more information.
About Diageo North America
Diageo is a
global leader in beverage alcohol with an outstanding collection of
brands including Johnnie Walker,
Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE:
DEO) and the London Stock Exchange (LSE: DGE) and their products
are sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow on Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About The Other Art Fair
The Other Art Fair
is a global art fair that connects independent artists with
thousands of art buyers in a welcoming and creative environment.
Set against the backdrop of the world's biggest cities, each Fair
delivers the unexpected, combining access to boundary-pushing yet
always-affordable artworks with immersive installations,
performances, and unique features. The result is an inspiring,
evocative, inclusive, and fun event that creates lasting
connections between artists and art lovers. Since its launch in
2011, The Other Art Fair has worked with over 3,000 artists from
more than 20 countries and now hosts 10 fairs annually across the
UK, the US, and Australia. For
more information, visit www.theotherartfair.com.
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SOURCE The Other Art Fair, Balcones