BigDish PLC Technology and Business Update (3440R)
February 28 2019 - 1:00AM
UK Regulatory
TIDMDISH
RNS Number : 3440R
BigDish PLC
28 February 2019
28 February 2019
BigDish Plc
("BigDish" or the "Company")
Technology and Business Update
BigDish Plc (LON: DISH), a food technology company that operates
a yield management platform for restaurants, is pleased to update
its 2019 strategy.
Highlights:
-- New website
-- Technology updates
-- Launching consumer marketing initiatives
-- Southampton expected to go live in March
Further to the announcement on 16 January 2019, the Company is
pleased to provide an update on its website www.bigdish.com. Prior
to this year, the website had not been a focal point, with 99 per
cent of bookings in Asia being placed via the BigDish app. The UK
is attracting both app and web bookings and the Company expects
that the bookings ratio between app and website could grow to 70:30
in the UK in 2019. As such, it was determined that it would be more
beneficial to build a new website rather than just make 'visual
changes' as was previously announced. The new front end website has
already been designed and during March will be connected to the
back end system. This will result in a new UK branded consumer
website built for speed and scale that will mirror the app
experience.
BigDish product and technology teams have also been working on
future technology development strategy. Aside from the new website,
various features will be added progressively during the second
quarter. These include a 'new restaurant feature' which will
clearly indicate new restaurants in the app and website. In
addition, the Company is also looking to develop a review and
rankings feature designed to increase consumer engagement.
The Company continues to add new restaurant partners. It also
expects to expand to Southampton in March, when it will announce
further new areas for expansion. In addition, BigDish has engaged
marketing agencies that will implement various consumer marketing
strategies in the first and second quarters 2019, with the goal of
determining which are the most effective marketing channels for
each region with a view to a rapid increase in user
acquisition.
The Company expects to update the market in March as the
business progresses in the UK.
Sanj Naha, CEO commented:
"There are a number of exciting things currently happening at
BigDish. Whilst at TripAdvisor and Bookatable I learnt the
importance of having a business and technology that are built for
scale and growth. Today's announcement is a clear message that
BigDish is laying the foundation for scale within the UK both in
our first two territories and also with the development of our
technology platforms.
"I continue to meet various restaurant owners who are excited
about BigDish and its potential to bring diners back into their
restaurant. There is a growing number of people within the
restaurant sector in the UK who feel that various delivery apps
have taken away diners from restaurants and there is a need to
bring diners back to the restaurant. They are seeing BigDish as a
valuable partner in achieving those aims. BigDish is very much in
the right place at the right time as it seeks to partner with
restaurants to bring diners back."
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES
OF ARTICLE 7 OF THE MARKET ABUSE REGULATION EU 596/2014 ("MAR")
Enquiries:
Blytheweigh +44 (0) 20 7138 3204
Tim Blythe
Julia Tilley
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END
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