ATLANTA, March 27, 2017 /PRNewswire/
-- InterContinental Hotels Group (IHG), one of the world's
leading hotel companies, today announces the launch of the newest
Holiday Inn Express brand campaign, Be The Readiest, and its
partnership with Jukin Media, a digital entertainment company that
specializes in helping the global creative community leverage the
world's most compelling UGC videos. The newest iteration of
the beloved Stay Smart® campaign shows how the
Holiday Inn Express brand helps its guests go from ready to the
readiest in a series of creative vignettes— produced by creative
agency of record Ogilvy and Mather— where crowdsourced videos
demonstrate how people are on the top of their game when they are
'The Readiest'. Additionally, the Holiday Inn Express brand
is bringing back Rob Riggle – actor,
comedian and official Creative Director and Champion of The
Readiest – for its Be The Readiest campaign spots premiering
in May.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8068551-holiday-inn-express-launches-be-the-readiest-campaign/
Holiday Inn Express sought out Jukin Media, which uses
proprietary technology and a highly-trained global research staff
to discover and clear the world's best viral-style videos, to play
an integral role in the campaign. With over 60 million fans across
its social channels, the company curates and produces video for
social platforms to the tune of 1.5+ billion views per month.
Leveraging the power of the internet to find amateur content, Jukin
was able to mine its vast video library and comb the broader social
web to find remarkably engaging videos that perfectly demonstrate
why being ready just doesn't come close to being 'The
Readiest'.
Jennifer Gribble, Vice
President, Holiday Inn Express®, Staybridge
Suites® and Candlewood Suites® Brands,
Americas, IHG commented: "We are excited to partner with Jukin
Media to bring The Readiest campaign to life in a fun and
creative way through these entertaining user-generated video
compilations. This is a content led strategy, and the content in
this campaign reflects the spirit of our guests. With energizing
breakfast offerings, Keurig® K130 coffee brewers
in-every guest room and a guaranteed great night's sleep, Holiday
Inn Express helps our guests Be The Readiest for where ever
their day takes them."
Brendon Mulvihill, SVP, Head
of Licensing at Jukin Media, added: "It's been a pleasure to
work with a forward-thinking brand like Holiday Inn Express to
leverage authentic, socially-native user-generated video content to
tell their story in a way that resonates with their community."
Gribble continued: "We are also excited to bring
Rob Riggle back this year, expanding
his role to Champion of the Readiest. When Rob first joined the
Holiday Inn Express team as Creative Director and Breakfast
Excellence Honcho in 2015, he upgraded breakfast with one-touch
pancakes, hot and ready in 60 seconds, and, in 2016, he was back to
introduce one-touch Keurig Coffee brewers in every Holiday Inn
Express hotel room. Over the past two years, Rob has played an
integral role in elevating the Holiday Inn Express guest experience
from ready to the readiest and we are thrilled he is back on board
as our Champion of the Readiest."
This campaign kicks off today with a series of digital assets
meant to inspire guests to Be The Readiest followed by
hilarious TV spots featuring Rob
Riggle. Throughout the spring, summer and fall of 2017,
Jukin Media's Readiest compilations and Riggle's clever
contributions will be featured on holidayinnexpress.com as well as
the Holiday Inn Express brand's YouTube, Instagram, Twitter and
Facebook pages.
About the Holiday Inn Express® brand
Holiday Inn Express® hotels are modern hotels for
value-oriented travelers. Fresh, clean and uncomplicated,
Holiday Inn Express hotels offer competitive rates for both
business and leisure travelers. Guests Stay Smart®
at Holiday Inn Express hotels where they enjoy a free hot Express
Start™ breakfast bar with new healthier offerings, free high-speed
Internet access and free local phone calls (U.S. and Canada only). There are currently 2,497
Holiday Inn Express hotel locations around the globe. For more
information about Holiday Inn Express hotels or to book
reservations, visit www.holidayinnexpress.com. Find us on
Twitter http://www.twitter.com/hiexpress or
Facebook www.Facebook.com/holidayinnexpress.
Notes to Editors:
IHG® (InterContinental Hotels Group)
[LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad
portfolio of hotel brands, including
InterContinental® Hotels & Resorts,
Kimpton® Hotels & Restaurants,
Hotel Indigo®, EVEN®
Hotels, HUALUXE® Hotels and
Resorts, Crowne Plaza® Hotels &
Resorts, Holiday Inn® Hotels &
Resorts, Holiday Inn Express®,
Staybridge Suites® and Candlewood
Suites®.
IHG franchises, leases, manages or owns nearly 5,200 hotels
and 770,000 guest rooms in almost 100 countries, with nearly 1,500
hotels in its development pipeline. IHG also manages
IHG® Rewards Club, the world's first and
largest hotel loyalty programme, with more than 100 million
enrolled members worldwide.
InterContinental Hotels Group PLC is the Group's
holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across
IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and
reservations and www.ihgrewardsclub.com for more on
IHG Rewards Club. For our latest news, visit:
www.ihgplc.com/media and follow us on social media
at: www.twitter.com/ihg,
www.facebook.com/ihg and
www.youtube.com/ihgplc.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/holiday-inn-express-brand-helps-guests-be-the-readiest-with-the-launch-of-its-newest-campaign-and-the-return-of-rob-riggle-as-champion-of-the-readiest-300429359.html
SOURCE InterContinental Hotels Group (IHG)