TIDMMIRA
RNS Number : 3610A
Mirada PLC
29 September 2020
Certain information contained within this announcement was
deemed by the Company to constitute inside information as
stipulated under the Market Abuse Regulations (EU) No. 596/2014
("MAR") and with the publication of this announcement, this
information is now considered to be in the public domain.
29 September 2020
Mirada plc
("Mirada" or the "Company")
Commercial launch of new Pay TV platform "Zapi" in Spain
Mirada (AIM: MIRA), a leading provider of integrated software
solutions for Digital TV operators and broadcasters, is delighted
to announce the commercial launch in Spain of Zapi, a new OTT-based
Pay TV platform developed by Mirada for Plataforma Multimedia de
Operadores ("PMO").
PMO is a company created by multiple Spanish local
telecommunications services providers, which unifies the country's
historic cable industry under a common Pay TV platform, aiming to
become one of the foremost TV platforms in Spain. Since the
contract win, announced on 4 September 2019, Mirada has been
working to deliver content across PMO's networks to existing
subscribers through a pure OTT solution.
The Zapi OTT service allows subscribers to watch content through
an app for Smart TVs, laptops, and Android and iOS smartphones and
tablets, but importantly, the Zapi OTT solution is being provided
to customers on Android TV set top boxes (STBs), currently the most
in-demand STBs within today's market. Utilising Mirada's custom
launcher for Android TV, consumers will not only benefit from the
market-leading features of Mirada's Iris technology, but also from
the advantages of an Android STB solution, such as Google's Play
store, with its wide variety of apps. Also, with the custom
launcher being based on Mirada's Iris and Zapi's brand identities,
rather than a generic user interface, both Zapi and Mirada will
increase brand value.
This is Mirada's biggest European launch of its Iris solution
with custom launcher for Android TV STBs, and, over time, is
expected to reach at least 600,000 subscribers.
All the features of Mirada's Iris technology will be available
across Zapi customers' devices, including content discovery,
catch-up, start-over, timeshift, personalised recommendations,
cloud DVR and more. PMO will also have access to valuable insights
through LogIQ, Mirada's data analytics platform, crucial in
improving operations and services and informing business strategy
and market positioning.
This project is in line with Mirada's bring-your-own-device
(BYOD) strategy, which focuses on providing the Iris multiscreen
technology across all major consumer electronics devices in order
to serve the ever-increasing demand for content on all platforms.
Following the initial launch, Mirada will continue working to
deploy PMO's OTT service across more devices.
José Carrillo, CTO of Plataforma Multimedia de Operadores,
commented : "The TV service that we are launching today represents
a significant leap in the quality that our customers receive. From
now on, they will enjoy our television however, whenever and
wherever they want. The wide variety of devices supported by
Mirada's solution improves the user's experience since it is
unnecessary to change from one device to another to enjoy the
service. Also, Zapi is the first OTT television platform in Spain
that, besides offering general content, focuses on local content,
completely exclusive for the user."
Jose Luis Va zquez, CEO of Mirada plc, commented : "We are proud
to announce yet another commercial launch of our Iris solution,
this time with Spain's Plataforma Multimedia de Operadores, owner
of one of Spain's largest TV platforms. Our ability to provide the
customer with the solution for a wide range of devices, including
Android TV-based STBs, is a source of particular pride. We are
certain it will help Zapi to substantially differentiate itself
from the competition, offering a product that is in high demand
without compromising brand identity or the user's experience. As
our acclaimed Iris technology is being deployed in ever more
markets across the globe, it is becoming increasingly recognised
for its versatility and quality."
Enquiries:
Mirada plc +44 (0) 20 8187 1661
José Luis Vázquez, Chief Executive investors@mirada.tv
Officer
Gonzalo Babío, Finance Director
Newgate Communications +44 (0) 20 7653 9850
Bob Huxford mirada@newgatecomms.com
Tom Carnegie
Megan Kovach
-------------------------
Allenby Capital Limited (Nominated Adviser
& Broker)
Jeremy Porter / Liz Kirchner (Corporate
Finance)
Guy McDougall (Equity Sales) +44 (0) 20 3328 5656
-------------------------
About Plataforma Multimedia de Operadores
Plataforma Multimedia de Operadores is a new company, created by
the main players of the historical cable industry in Spain, to
launch this challenging project. The members of this strategic
partnership are PTV Telecom (Telecommunications company with more
than 30 years of history and well established in southern Spain),
Opencable (Telecommunications Wholesale Services Operator
participated by more than 60 local operators with more than 25
years of experience in the TV sector) and ACUTEL (Association of
Local Telecommunications Operators of Andalusia)
About Mirada
Mirada is a leading provider of products and services for
Digital TV Operators and Broadcasters. Founded in 2000 and led by
CEO José Luis Vázquez, the Company prides itself on having spent
over 20 years as a pioneer in the Digital TV market. Mirada's core
focus is on the ever-growing demand for TV Everywhere for which it
offers a complete suite of end-to-end modular products across
multiple devices, all with innovative state-of-the-art UI
designs.
Mirada's products and solutions, acclaimed for unparalleled
flexibility and optimal time to market, have been deployed by some
of the biggest names in digital media and broadcasting including
Televisa, ATN International, Telefonica, BBC, Skytel and Orange.
Headquartered in London, Mirada has commercial representation
across Europe, Latin America and Southeast Asia and operates
technology centres in the UK, Spain and Mexico. For more
information, visit www.mirada.tv.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
PRLLPMRTMTITBTM
(END) Dow Jones Newswires
September 29, 2020 02:00 ET (06:00 GMT)
Mirada (LSE:MIRA)
Historical Stock Chart
From Apr 2024 to May 2024
Mirada (LSE:MIRA)
Historical Stock Chart
From May 2023 to May 2024