mporium Group PLC Industry award and commercial agreement
June 21 2017 - 2:00AM
RNS Non-Regulatory
TIDMMPM
mporium Group PLC
21 June 2017
21 June 2017
mporium Group plc
("mporium" or the "Group")
Industry award and commercial agreement with the7stars
mporium Group plc (AIM:MPM), the "mobile native" technology
company and leading event-driven data marketing platform, is
pleased to announce two important developments regarding mporium
IMPACT and the7stars: the UK's largest independent media
agency.
IMPACT is mporium's propriety technology which transforms
mCommerce and digital marketing performance. Over the past months,
the technology has been successfully trialled with a number of
the7stars' largest blue-chip clients, resulting in a commercial
agreement and playing a key role in winning a prestigious industry
award.
IMPACT helped Iceland and the7stars win Best Paid Search
Campaign in the recent The Drum Digital Trading Awards. Working
alongside the7stars' campaign for Iceland, IMPACT used relevant
live TV content, such as cookery content and adverts, to drive
Iceland's AdWords campaigns. The campaign delivered very impressive
results, contributing to Iceland's record-breaking Christmas
performance.
IMPACT enables brands and the agencies that serve them to
achieve better outcomes from digital advertising campaigns. This is
achieved through using a variety of data inputs, including TV,
news, sport and social media to target consumers in the moment of
greatest commercial intent. The technology uses sophisticated
real-time bidding and creative switching strategies to drive
increased conversion rates and improved return on advertising
spend.
Barry Moat, Chief Executive Officer of mporium, commented:
"I am delighted to announce this award and our commercial
agreement with the7stars. As the UK's largest independent media
agency, the7stars has an enviable reputation for innovation and an
impressive client list. I am proud that our technology has
contributed to a valuable partner agency winning such a prestigious
industry award. This is testament to the unique and transformative
technology we have developed, and a sign of the growing importance
of mobile digital advertising for brands."
"Since launching just eight months ago, IMPACT has delivered
remarkable performance for our partner agencies and the brands they
work with. We are of course very grateful to those agencies which
have pioneered the adoption of our technology from such an early
stage. As our business continues to progress and evolve, and the
scale and sophistication of IMPACT's capabilities continues to
grow, we will deliver even greater scale and performance to those
agencies and brands."
-Ends-
Enquiries
mporium
Barry Moat, Chief Executive
Officer +44 203 242 0515
Bell Pottinger
Elly Williamson / Dan
de Belder +44 203 772 2573
N+1 Singer
Gillian Martin +44 207 496 3000
Notes to Editors
About mporium
mporium is a "mobile native" technology company that enables
brands, and the agencies that serve them, to achieve better
outcomes from digital advertising campaigns. Uniquely, mporium uses
proprietary technology to achieve successful digital advertising
campaigns on mobile devices, from brand advertising to direct
response. Based in the UK, mporium Group plc is quoted on AIM, the
junior market of the London Stock Exchange plc.
www.mporium.com
About the7stars
the7stars is a global digital agency that blends data science,
objective media and captivating experiences to build valuable
connections between brands and consumers. Clients include Iceland,
Nintendo, Coral, Discovery Channel, Bonmarché, Suzuki and Scottish
Power. The agency is more than 150 people strong and manages over
GBP230 million in media billings from their London office.
the7stars is the UK's largest independent media agency.
www.the7stars.co.uk
This information is provided by RNS
The company news service from the London Stock Exchange
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