mporium Group PLC New agency agreement for IMPACT (6543X)
November 28 2017 - 1:00AM
UK Regulatory
TIDMMPM
RNS Number : 6543X
mporium Group PLC
28 November 2017
28 November 2017
Mporium Group plc
("Mporium" or the "Group")
New agency agreement for IMPACT
Mporium Group plc (AIM:MPM), the technology firm delivering
event-driven marketing, is pleased to announce an agreement to
provide its IMPACT technology product to Total Media, the
market-leading behavioural planning agency.
Following a successful initial trial by Total Media, a
commercial agreement has been signed which will see IMPACT rolled
out across further campaigns, with an increased remit making use of
additional triggers and advertising venues. This is the first
agreement that Mporium have signed with a behavioural planning
agency and the initial deployment will include Lenovo
campaigns.
Total Media is a leading behavioural planning media agency,
active in more than 80 markets, which works with household name
clients such as Lenovo, Arcadia and Investec. Mporium's agreement
with Total Media represents another significant route to market for
Mporium and a further step forward in the commercialisation of
IMPACT.
Mporium's proprietary technology, IMPACT, enables advertisers,
and the agencies that serve them, to identify and monetise
micro-moments; those moments when there are significant changes in
the levels of consumer intent. This results in improved performance
for digital advertising campaigns, from brand advertising to direct
response.
IMPACT leverages a range of data inputs, including TV, news,
sports and social media to manage in real-time the pricing, timing
and selection of content for digital advertising campaigns. During
a successful initial trial, Mporium's proprietary technology was
shown to boost the performance of certain Total Media campaigns,
and provided useful insights ultimately serving both Total Media
and its customers.
Total Media's Chief Commercial Officer, Celine Saturnino,
said:
"Total Media are delighted to have signed an agreement with
Mporium. Their technology has provided additional and innovative
capabilities to our offering and fits perfectly with our focus on
behavioural planning."
Mporium's Chief Executive, Nelius De Groot, said:
"Total Media are highly regarded for their leadership in
behavioural planning. It is a great endorsement for Mporium to have
entered into a commercial agreement with an agency of Total Media's
calibre. We are very proud of the results that we achieved by
working with Total Media on behalf of Lenovo: a Fortune 500 company
and the world's largest computer vendor by sales.
"Not only does this announcement mark a very significant
milestone for our company, it is yet another demonstration that our
strategy to access the market through media agencies is continuing
to deliver. Several of the most innovative and world-renowned
agencies have now recognised the effectiveness of leveraging our
technology, and as the media landscape continues to shift it only
becomes more important to be able to offer clients more advanced,
higher performance solutions as part of a holistic programme. As
such we look forward to continuing working hand-in-hand with our
agency partners to achieve the best results for our customers and
theirs."
Enquiries
Mporium: 020 3841 8411
Nelius De Groot, Chief Executive
Officer
N+1 Singer: 020 7496 3000
Mark Taylor
Michael Taylor
Alex Laughton-Scott
Alma PR: 020 3865 9668
Rebecca Sanders-Hewett
Josh Royston
Susie Hudson
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the
transformation in digital marketing. Mporium's proprietary
technology enables advertisers, to identify and monetise
micro-moments - those moments when there are significant changes in
the levels of consumer intent. Using technologies derived from
financial services, these micro-moments are used to drive highly
performant digital advertising campaigns: from brand advertising to
direct response.
Based in the UK, Mporium Group plc is quoted on AIM, the junior
market of the London Stock Exchange plc.
www.mporium.com
About Total Media
Total Media is the leading behavioural planning agency, creating
media strategies based on the knowledge of people's behaviour; how
people think, feel and act. Total Media uncover these insights by
deploying a full range of research capabilities, from ethnography
to neuroscience, to behavioural economics, to data analytics.
Through this behavioural approach, Total Media delivers authentic,
creative and effective media solutions. The agency is active in
more than 80 markets.
This information is provided by RNS
The company news service from the London Stock Exchange
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