One Media iP Group Plc Launch of Men & Motors TV channel
January 28 2021 - 1:00AM
UK Regulatory
TIDMOMIP
28 January 2021
One Media iP Group Plc
("One Media", the "Company" or the "Group")
Launch of Men & Motors TV channel
One Media iP Group Plc (AIM: OMIP), the digital music rights acquirer,
publisher and distributor, is pleased to announce that it will launch a new Men
& Motors TV channel to be hosted by Shane Lynch, best known as a member of
Boyzone, and Torie Campbell, best known for fronting 'One Second in F1
Racing'.
The channel, which will deliver an additional income stream for One Media from
advertising revenue (ad-funded) and sponsorship, will air the best shows from
its comprehensive archive of 3,400 automotive videos in a new on-demand format
to engage the next generation of car enthusiasts. The channel will go live at
7pm (GMT) on 1 February 2021.
The Company acquired the rights to Men & Motors from Granada Television
Productions and ITV Digital Channels in 2012, following fifteen years as one of
the UK's most popular and celebrated channels that helped launch the careers of
the likes of Richard Hammond and John Inverdale. During 2020, Men and Motors
achieved 134 million minutes of viewing on YouTube equating to 2.5 million
viewing minutes per week.
Working with View TV Group and its recently developed Connected TV (CTV)
solution, Kapang, One Media's Men & Motors channel will be initially broadcast
in the UK and rolled out to North America and Australia as an advertising
funded free-to-view, catch-up and on-demand channel. The channel will be
accessible via their own dedicated EPG, Kapang channel 111 on TV set top boxes,
Smart TVs, Amazon Fire TV, online at https://kapang.com/menandmotors/, or
via one of the iOS or Android Kapang apps. Kapang delivers efficient, secure,
integrated end-to-end traditional broadcast solutions with a fair revenue model
and improved monetisation, including addressable advertising to optimise income
streams.
Jamie Branson, CEO of View TV Group, commented: "Men and Motors was and still
is an iconic brand. Like many other niche content broadcasters, the audience
love the content, but the channels have been unable to monetise the content to
the level it deserves. Viewers now choose to consume content digitally across
multiple devices and Men and Motors is being reincarnated by adopting a hybrid
of proven businesses models demonstrated by Amazon, Netflix and Samsung."
The new channel will host 'all things motoring' and host content from other
well-known motoring content productions companies targeting a typical
demographic of car enthusiasts aged between 25 to 44 years old.
Michael Infante, CEO of One Media iP, commented: "We are excited to be giving
our iconic Men & Motors content and brand a new lease of life by partnering
with View TV Group to re-launch the Men & Motors channel, delivering an
additional income stream for One Media. Over time, we hope to broaden our
offering and add more third party content to the channel, broadcasting a host
of different automotive programmes. We look forward to keeping the market
updated on our progress."
-Ends-
This announcement contains inside information for the purposes of Article 7 of
EU Regulation 596/2014. The person who arranged the release of this information
is Michael Infante, Chief Executive Officer of the Company.
One Media iP Group Plc +44 (0)175 378 5500
Michael Infante - CEO
Claire Blunt - Chairman +44 (0)175 378 5501
Cairn Financial Advisers LLP (Nominated Adviser) +44 (0)20 7213 0880
Liam Murray
Jo Turner
Ludovico Lazzaretti
Cenkos Securities plc (Broker) +44 (0)20 7397 8900
Max Hartley
Max Gould
Michael Johnson (Sales)
Yellow Jersey PR (PR & IR) +44 (0)20 3004 9512
Felicity Winkles
About One Media iP Group Plc
One Media is a digital music rights acquirer, publisher and distributor. The
Group specialises in purchasing and monetising intellectual property rights
with proven, repeat income streams. One Media adds value to its content by
maximising its availability in over 600 digital stores globally, including
Apple Music, YouTube, Amazon and Spotify.
One Media's music is also widely used for synchronisation in film, TV and
digital gaming whilst its video content is primarily viewed on YouTube where
One Media operates over 20 YouTube channels as a certified partner.
One Media is listed on the London Stock Exchange on the AIM index, under the
symbol 'OMIP'.
For further information, please visit www.omip.co.uk and http://
menandmotors.com/
END
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