ORI Oriel Res.

RNS No 9246x
ORIFLAME INTERNATIONAL S.A.
16th September 1997


           Oriflame International S.A. ("Oriflame")

The Board of Oriflame announces it has had preliminary
discussions with the Board of Oriflame Eastern Europe SA
("ORESA") with the intention of merging the two companies.
The merger is proposed to be effected by means of a share
exchange offer of 6 Oriflame shares for each ORESA share which
Oriflame does not already own.  This would increase the number
of Oriflame shares in issue by approximately 46 million to
approximately 100 million.

With the continuing success of ORESA, combined with Oriflame's
aggressive expansion programme into emerging markets, the
Boards of the two companies strongly support a merger.

In view of the size of the proposed transaction, which will
require the approval of Oriflame shareholders, the Board of
Oriflame has requested from the London Stock Exchange a
suspension of trading in Oriflame's shares.

A further announcement will be made as soon as possible.

Enquiries:

Robert af Jochnick, Chairman and Chief Executive, Oriflame
Tel: 0046 8755 4030

Jonas af Jochnick, Chief Executive Officer, ORESA
Tel: 00 322 357 5500

John Rudofsky/Patrick Toyne Sewell, Citigate
Tel: 0171 282 8000


END

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