Pelatro PLC AGM Update (3217S)
June 25 2018 - 1:00AM
UK Regulatory
TIDMPTRO
RNS Number : 3217S
Pelatro PLC
25 June 2018
25 June 2018
Pelatro Plc
("Pelatro" or the "Company")
AGM Update
Pelatro Plc (AIM: PTRO), the global precision marketing software
specialist, is pleased to provide an update at its AGM, to be held
today at 9.00am, at which the Chairman will note:
"It is now just over six months since we successfully joined AIM
to help further our international expansion plans.
We are delighted with the progress which has been made at
Pelatro. As well as the new contract announced on 17 April 2018, we
continue to build revenue from existing customers - for example, as
part of the visible revenue noted in that announcement, change
requests from existing customers enabled us to secure c. $400,000
of revenue in June. In addition, the conversion of an existing gain
share contract to a license (with a contract value of $350,000)
reflects the customer's experience of the excellent performance of
mViva.
The Board re-iterates that the Company remains on track to at
least meet market expectations for the full year. Our plans remain
ambitious and, buoyed by our recent contract win and continuing
strong business momentum, we view the future with considerable
optimism."
Enquiries:
Pelatro Plc C/O IFC
Subash Menon, Managing Director
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser
and Broker)
Adrian Hargrave/ Kate Bannatyne
(Corporate Finance)
Stephen Norcross / Nikita Jain +44 (0)20 7220
(Corporate Broking) 0500
IFC Advisory Limited (Financial
PR & IR)
Tim Metcalfe / Miles Nolan / +44 (0)20 3934
Zach Cohen 6630
Notes to Editors
Pelatro provides precision marketing software for use by its
customers in B2C applications, with a current focus on providing
multi-channel campaign management software to Telcos that provides
a contextualised, relevant and personalised solution for end
users.
Pelatro's precision marketing solution, mViva, uses Big Data
analytics to study growing end user data to reveal patterns,
trends, associations and key behavioural traits. mViva then applies
algorithms to analyse this data and to identify patterns for each
end user. Based on this analysis, relevant offers (which can
include additional services or customised campaigns) are made to
end users through a variety of channels like SMS, email and apps.
mViva allows customers to generate smaller relevant segments of end
users, which can be as small as one end user. By using mViva's
targeted approach, Pelatro's customers have experienced an increase
of up to 5 per cent. of annual incremental revenue per end user
through the upselling of products.
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END
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