TIDMSFOR
RNS Number : 2409G
S4 Capital PLC
23 November 2020
23 November 2020
S4 Capital plc
("S (4) Capital" or "the Company")
The following release was issued by Mondelēz International at
2.30pm GMT today.
We're continuing to evolve our marketing approach at Mondelēz
International. Over the past two years, we have re-engineered our
media, creative and data partnership models as part of our
transformation, putting a greater emphasis on digital-first
approaches and creative effectiveness.
Following announcements in 2018 and 2019 respectively of our
media agency partners and our creative partners, we are today
announcing a new global content production and management model
which is designed to support the growth of our global and local
brands.
The new model offers a more agile content model that connects
the best in creativity, media and technology to rapidly design,
create, and manage personalized experiences across any touchpoint
throughout the customer journey. Our partners will enable more
efficient & consistent use of assets across touchpoints, more
effective digital assets fit for platform with rich taste appeal,
and the creation of a higher volume of quality content made for
personalization.
With this move, we will concentrate global content production
and management with two key agency partners, MediaMonks (S4
Capital) and Team Pop (Publicis) . These partners will work across
our brand portfolio with the following scope:
-- MediaMonks will manage our global tech infrastructure, global
websites and content production for North America, Latin America
and AMEA (Asia, Middle-East and Africa).
-- Publicis will manage content production for our MEU (Europe) region.
Quote from Martin Renaud, Executive Vice President and Chief
Marketing Officer, Mondelēz International:
"Following the selection of our media and creative agencies in
2018 and 2019, we are pleased to announce a new model for our
global content production and management agencies. Our production
partners will provide a simple and agile new solution that offers
the best in terms of creativity, media capabilities and technology
for our portfolio of global and local brands. We're excited to be
working with them and looking forward to their contribution in
accelerating our growth."
Quote from Meghan Johnson, Agency Ecosystem Leader, Mondelēz
International:
"We have been nothing but impressed by the evolved capabilities
agency partners are bringing to the table. The production model we
have designed enables key strategic initiatives, while scaling rich
taste appeal and delivering content fit for platform and purpose.
For Mondelēz International, this is a new way of leveraging data
and capabilities at scale, only realized through strong
partnerships across our agency ecosystem."
Appointments will become effective immediately with phased
transitions starting in January 2021. We expect to finalize all
transitions by the end of 2021.
ENDS
Enquiries:
S (4) Capital plc
Sir Martin Sorrell, Executive Chairman
Powerscourt (PR Advisor) Tel: +44 (0)7970 246 725
Elly Williamson
Jessica Hodgson
About S (4) Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital
advertising and marketing services company, established by Sir
Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in three
practice areas: first-party data, digital content, digital media
planning and buying, along with an emphasis on "faster, better,
cheaper" executions in an always-on consumer-led environment, with
a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S4Capital estimates that in 2019 digital accounted for
approximately 47.5% or $275 billion of total global advertising
spend of $550-600 billion (excluding about $400 billion of trade
support, the primary target of the Amazon advertising platform),
and projects that by 2022 this share will grow to approximately
55-60% and to 65-70% by 2024. It is anticipated that in 2020, total
global advertising spend will shrink to approximately $500-550
billion, driven by a fall in traditional media advertising
expenditure. However, digital advertising spend is expected to
remain constant or increase slightly and exceed 50% of total
advertising spend for the first time.
S4Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and
Wesley ter Haar, in July 2018, and with MightyHive, the
market-leading data & digital media solutions provider for
future thinking marketers and agencies, led by Peter Kim and
Christopher S. Martin, in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks and Circus (see below), as
one of the fastest growing agencies by Adweek, and MightyHive
combined with award-winning UK-based digital analytics, biddable
media and data science company ConversionWorks and South
Korea-based data and analytics consultancy MightyHive Korea. In
November 2019, MediaMonks announced its combination with
Delhi-based content creation and production company WhiteBalance
and then with fully integrated digital agency Circus Marketing in
January 2020.
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data and analytics consultancies,
and in June 2020, MightyHive announced its combination with Lens10,
a leading Australian digital strategy and analytics consultancy. In
July 2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based out of Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced
its combination with Dare.Win, expanding its geographical presence
to France.
On 16 July 2020 S4Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116m gross proceeds which will be used for further
expansion and merger & combination purposes.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Peter Rademaker and Scott Spirit all joined the S4Capital Board as
Directors. The S4Capital Board also includes Rupert Faure Walker,
Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company has 2,870 people in 31 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
market capitalisation of approximately GBP2.3 billion (c.$3
billion), and would rank well into the FTSE 200. It has achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP9 billion. Prior to that Sir Martin was
Group Financial Director of Saatchi & Saatchi Company plc for
nine years.
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END
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