SFX Screen Fx

RNS Number:4392P
Screen FX PLC
28 July 2005

28 July 2005



                  ScreenFX enters transport sector advertising

                      Agreement signed with Central Trains

ScreenFX plc, a leading provider of advanced digital advertising and
communication systems, today announces that it has signed a six year concession
agreement with Central Trains Ltd to exploit the audio visual advertising on
their fleet of commuter trains.  This is a key milestone in ScreenFX's
development as it provides entry into the fast-growing transport advertising
sector.  To date, ScreenFX has provided out of home advertising in premier
shopping malls.

Central Trains, part of the National Express Group, operates the rail franchise
for the Birmingham area with over the 35 million passenger journeys a year.
ScreenFX will deliver a passenger entertainment system featuring news, weather,
sport and entertainment provided by one of the UK's leading TV companies.  In
addition, it will provide enhanced passenger information systems for the benefit
of commuters and train operators.

The transport sector is one of the most valuable mediums for the advertising
market.  IPSOS* independent research has shown that on-board train television
advertising has strong potential, primarily as commuter trains provide a
valuable captive audience with an average journey time of 30-60 minutes
travelling.   69% of passengers are classified in the ABC1 and 80% of those
researched were positive about train TV systems and reported good levels of
advertisement recognition.

Dave Clark, Chief Executive Officer of Screen FX, said:

"We are delighted to have signed this agreement with Central Trains. Transport
advertising is one of the fastest growing areas and we are keen to provide a
great service for our clients. It is an exciting development for ScreenFX as it
introduces a new market opportunity, where we can use our experience as one of
the leading providers of digital advertising in the UK."

For further information please contact:
Screen FX plc                                             Tel: 0161 428 5544
David Clark

Citigate Dewe Rogerson                                    Tel: 020 7638 9671
Patrick Toyne Sewell/ Fiona Bradshaw


* IPSOS is one of the UK's leading independent media research organisations

Notes to Editors

About ScreenFX

ScreenFX listed on AIM in March 2004.   In line with its initial strategy and
with the timetable outlined in its prospectus, Screen FX now has a 18 of the top
super malls across the UK under contract for its digital screen network.  The
screens show advertising and news, with touch-sensitive information screens
giving information relevant to their particular centre.

The Screen FX network now provides access, at the point of purchase, to a target
audience of approximately 330 million shoppers a year in major centres
including: the MetroCentre, Gateshead; Lakeside, Thurrock; Eldon Square,
Newcastle; The Glades, Bromley; and The Victoria Centre, Nottingham; Merry Hill,
Birmingham and Castle Court, Northern Ireland (both are part of a long-term
contract with Westfield Shoppingtowns Ltd, the largest shopping centre owner in
the world); and Trafford Centre, Manchester.  Screen FX has received firm
commitments from advertisers such as Samsung, Vodafone and Warner Bros,
demonstrating the growing acceptance of the out of home digital advertising
medium in the UK and the growing status of the Screen FX brand.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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