WPP PLC Investment in Celtra in the US (7787I)
June 21 2017 - 8:07AM
UK Regulatory
TIDMWPP
RNS Number : 7787I
WPP PLC
21 June 2017
FOR IMMEDIATE RELEASE 21 JUNE 2017
WPP PLC ("WPP")
WPP invests in digital advertising creative management platform
Celtra in the US
WPP announces that it has taken a minority stake in Celtra
Technologies, Inc. ("Celtra"), a digital advertising creative
management platform for distributing content across multiple
screens, that is based in the US.
Celtra's clients include Unilever, Kargo, Netflix and Opera
Mediaworks. It employs over 160 people and is based in Boston with
offices in Slovenia, New York, London, San Francisco and Sydney. It
was founded in 2009. Unilever is investing alongside WPP in the
US$15 million financing round.
Celtra has developed and maintains its AdCreator platform which
allows for the creation, production, management and distribution of
digital display ads, video and native advertising across multiple
screens and devices by advertisers and agencies. Text and graphics
can be updated and customized automatically without human
intervention. Since 2011, Celtra acquired over 400 clients across
the digital media and advertising landscape. Its platform powers
advertising for more than 3,500 brands from two-thirds of the
Fortune Global 500.
The investment continues WPP's strategy of focusing on three key
areas that differentiate the Group's offering to clients:
technology, data and content. WPP's digital assets include
companies such as Acceleration (marketing technology consultancy),
Cognifide (content management technology), Conexance (data
cooperative), Deeplocal (innovation studio founded as a spin-from
Carnegie Mellon University), Salmon (e-commerce), and Hogarth
(digital production technology). WPP also has investments in a
number of innovative technology services companies such as Globant
and Mutual Mobile, as well as ad technology companies such as
AppNexus, comScore (data investment management), mySupermarket,
Percolate and ScrollMotion.
The Group has invested in digital content companies like Russell
Simmons' All Def Digital, Fullscreen, 88rising, Indigenous Media,
Imagina (a content rights and media company based in Spain), MRC,
Mic, Mitú, Refinery29, Uproxx Media Group and VICE. WPP's roster of
wholly owned digital agencies include AKQA, Blue State Digital,
Essence, F.biz, Mirum, POSSIBLE, Triad Retail Media, VML and
Wunderman.
WPP's digital revenues were over US$7.5 billion in 2016,
representing 39% of the Group's total revenues of US$19.4 billion.
WPP has set a target of 40-45% of revenue to be derived from
digital in the next four to five years. In North America, WPP
companies (including associates) collectively generate revenues of
US$7.5 billion and employ almost 29,000 people.
Contact:
Feona McEwan, WPP +44(0) 20 7408 2204
Kevin McCormack, WPP +1 (212) 632 2239
This information is provided by RNS
The company news service from the London Stock Exchange
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