WHITE PLAINS, N.Y.,
Nov. 5, 2012 /PRNewswire/
-- evian® Natural Spring Water carries on its celebration of
youth and purity with the release of the newest addition to its
limited edition bottle collection by iconic American designer
Diane von Furstenberg.
(Photo: http://photos.prnewswire.com/prnh/20121105/NY05593)
evian's latest limited edition bottle by Diane von Furstenberg reflects a playful
celebration of life and features a nod to the designer's iconic
mantras with, "Water is Life is Love is Life is Water
is...," gracing the bottle in her distinct handwriting.
Von Furstenberg drew inspiration
from her personal relationship with evian® water and her own love
of life. The result is a unique design that combines evian's
commitment to purity with DVF's youthful and optimistic
philosophy.
"Diane von Furstenberg is a
globally-recognized pioneer in the fashion industry through her
eponymous DVF brand and has also established herself as an icon
through her philanthropic ventures and mentorship as president
of Council of Fashion Designers of America (CFDA).
Her design for evian's latest limited edition bottle symbolizes
von Furstenberg's youthful mindset
and inspirational way of life, while perfectly embodying evian's
Live Young attitude and brand values," said Martin Renaud, President of evian® Volvic®
World.
Diane von Furstenberg is the
first American and female designer to be appointed for this bottle
design collaboration. evian's limited edition bottle by
Diane von Furstenberg is printed in
organic ink and features the designer's ubiquitous heart DVF logo
in a special hue of red, created exclusively for the evian®
collaboration. The bottle, composed of 100% recyclable packaging,
is sealed with evian's new screw cap design.
"I am so excited about this collaboration because I have
always loved evian® and I think drinking water is one of the most
important things we can do to love ourselves and love is life! To
me it is all about living life to the fullest and I am so proud to
work with evian® to spread such an important message," said
Diane von Furstenberg.
Just in time for the 2012 holiday season, the DVF-designed
bottle will be sold from November online at shop.evian.us, and at
select restaurants and hotels, including Sofitel Luxury Hotels
nationwide.
Since 2008, evian® has collaborated with the world's most
esteemed designers including Issey
Miyake, Paul Smith,
Jean Paul Gaultier, Christian Lacroix and Courrèges. To date, 10
million Limited Edition bottles have been sold and distributed to
over 150 countries worldwide.
About evian® Natural Spring Water
Bottled since 1826, evian® Natural Spring Water is the world's
#1 brand of premium natural spring water. Every drop of evian®
takes more than 15 years to filter through mineral rich glacial
sands in the pristine French Alps. Bottled at the source in a state
of the art facility, evian® comes from the Cachat Spring located on
the Southern shore of Lake Geneva, in the town of Evian-les-Bains.
evian® provides a uniquely balanced mineral composition and subtle
flavor as a product of its unhurried journey.
Today, evian® Natural Spring Water is a brand of Danone, a
global leader in the food industry and a leading producer of
packaged water, dairy, infant nutrition and medical nutrition
products. The mission of Danone is to bring health through food to
as many people as possible.
evian.com
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twitter.com/evianwater
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Sharing the epitome of celebration with the evian® Limited
Editions
Since 1992 and the Olympic Games Limited Edition,
evian® has settled a unique rendez-vous with the brand consumers
worldwide, offering them unique original creations for New Year
celebrations. From bold and innovative designs to international
fashion designer collaborations, each Limited Edition keeps the
same spirit: reinventing a rare and festive moment, that is to say
an optimistic vision of the world in a joyful and creative mood and
moreover most of all the idea that "Youth is not a matter of age,
it is a mindset".
About Diane von
Furstenberg
Diane von Furstenberg first
entered the fashion world in 1972 with a suitcase full of jersey
dresses. Two years later, she invented the wrap dress, which came
to symbolize power and independence for an entire generation of
women. After a brief hiatus, Diane reemerged on the New York fashion scene in 1997 and re-launched
the iconic dress, reestablishing her company as a global luxury
lifestyle brand. DVF is now sold in over 70 countries worldwide,
and has 54 freestanding shops.
In 2005, Diane received the Lifetime Achievement Award from the
Council of Fashion Designers of America (CFDA), and one year later
was elected to her current position as its President.
Diane's commitment to empowering women is expressed through
fashion, philanthropy and mentorship. She sits on the board of the
non-profit Vital Voices, and in 2010 established The DVF Awards to
support and honor exceptional women and organizations.
dvf.com
Press Contact:
Jane Shapiro
Syndicate
Media Group
Jane.Shapiro@syndicatemediagroup.com
T 212 226 1717
C 212 361 9483
Syndicate Media Group
30 W 24th St,
6th Floor, New York, NY
10010
T 212 226 1717
www.syndicatemediagroup.com
SOURCE evian