HitFix, the Fastest Growing Entertainment News Site, Becomes Premiere Viggle Platform Partner
October 30 2014 - 8:50AM
Business Wire
Viggle expands its reach to millions of monthly
viewers, allowing users to earn points when watching videos at
HitFix
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment
marketing and rewards platform today announced a strategic
partnership with HitFix that will extend Viggle users’ ability to
earn points while engaging with content at HitFix. With the
impending launch of the Viggle Points API, users will be able to
earn Viggle Points beyond current properties which include the
Viggle App, Wetpaint, NextGuide and Vigglestore.com.
Starting in early 2015, HitFix, which offers breaking news,
engaging reviews and in-depth coverage of film, television, music
and comedy to millennials, will feature Viggle badges on all their
video content that allow viewers to easily and quickly earn Viggle
Points. For new Viggle users, there will be a sign-up widget that
pops up so they are able to register immediately. From there,
viewers can watch videos to earn Viggle Points and ultimately
redeem those points for real rewards from Viggle, including TV
shows, movies, music and more.
“Viggle is about rewarding entertainment wherever it may be
consumed – watching TV, listening to music, and engaging with
online video. The Viggle Points API helps achieve this vision by
enabling any web or mobile app publisher to reward activities with
Viggle Points,” says Greg Consiglio, president and COO of Viggle.
“The partnership with HitFix exemplifies how entertainment
publishers can drive engagement and repeat visits leveraging
Viggle’s patented entertainment rewards platform.”
“We are excited to integrate Viggle Points into our video
experience. We’ve seen explosive growth in our original video
consumption, and this platform will provide additional incentive
for our audience to discover even more of the quality content
they’ve come to expect from HitFix,” says HitFix CEO Jen
Sargent.
This partnership with HitFix marks the first step of Viggle’s
expansion using its API technology across a variety of
entertainment media platforms. Currently integrated on Wetpaint,
Viggle’s entertainment and celebrity news site, Vigglers can earn
points for watching Wetpaint original videos. HitFix, which reaches
more than 270 million viewers each month through its digital and
away-from-home platforms, gives Viggle the ability to reach an
entirely new entertainment audience and drive them back to Viggle’s
rewards program.
Visitors to HitFix will begin to see the point earning
opportunities across the site in early 2015.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. Viggle Platform had total reach of 22.5 million in July
2014, including over 7 million Viggle registered users. Since its
launch, Viggle members have redeemed nearly $19 million in rewards
for watching their favorite TV programs and listening to music.
Members can also use Viggle Store, a rewards destination where they
can redeem their Viggle Points for music downloads. In addition,
Viggle operates Wetpaint, which offers entertainment and celebrity
news online; NextGuide, maker of technology that helps consumers
search for, find, and set reminders for TV shows and movies; and
Choose Digital, a digital marketplace platform that allows
companies to incorporate digital content into existing rewards and
loyalty programs in support of marketing and sales initiatives. For
more information, visit www.viggle.com or follow us on Twitter
@Viggle.
About HitFix
HitFix (www.HitFix.com) is the fastest growing multi-screen
entertainment news brand, focused on driving consumer choices
across movies, TV shows, streaming content, music and events. With
top editorial critics and a hard-to-reach millennial audience,
HitFix delivers breaking news, expert analysis and engaging
original video content to more than 270 million monthly viewers.
Through their 360-degree cross-platform approach, HitFix surrounds
consumers throughout their day spanning desktop, mobile, social,
in-home devices and out-of-home digital displays, quickly becoming
The Entertainment Authority. Everywhere
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
Media for Viggle:DKC Public RelationsParis Tyler,
212-981-5162paris_tyler@dkcnews.comorViggle Investor
Relations:Viggle Inc.John C. Small, 646-738-3220CFOorIRTH
CommunicationsRobert Haag, 866-976-4784Managing
PartnerVGGL@irthcommunications.comorMedia for HitFix:HitFixKendall
Schick, 323-782-1996kendall@hitfix.com