HAILEY, Idaho, Jan. 27, 2015 /PRNewswire/ -- Marketron, the
leading provider of business software solutions for the media
industry, announced today that Bonneville International,
headquartered in Salt Lake City,
has just joined the growing list of Marketron Digital's mobile
clients by contracting use of Marketron's SMS solution.
Bonneville International owns and operates radio stations in
Los Angeles, Seattle, Salt Lake
City and Phoenix, and has
been using Marketron Revenue Solutions for more than a decade. In
addition to the existing use of Marketron's traditional radio
traffic system offerings at all of their stations, Bonneville
International will supplement their capabilities with Marketron's
SMS service as a powerful and cost effective tool with which to
further engage their audiences.
As SMS has matured and is now seen as a necessity, many media
companies are looking for affordable options that provide the
highest level of functionality, training, and support. Contracted
by more than 2,500 broadcasters, Marketron provides the most widely
adopted, economical and robust platform in the industry allowing
clients the opportunity to participate in trending marketing
tactics such as contesting, chat, loyalty communities, and
location-based advertising.
"Bonneville is recognized as an
industry leader in the text messaging space, so the Marketron SMS
Solution is a key asset for us," said Tim
Swift, Director of Business Systems, Analytics & Revenue
Services at Bonneville International. "The platform's flexibility
and ease-of-use allows our brands and personalities to engage in
real time with our audiences and it gives our advertisers a
powerful and measurable response channel."
"We are pleased to expand our service and relationship with
Bonneville International to include our SMS solution," said Martin
Kristiseter, VP of Marketron Mobile. "We strive to provide a
holistic approach to mobile marketing and advertising for our
clients and are constantly adding to our offerings to meet their
growing needs."
About Marketron
Marketron is the media industry's leading provider of business
software solutions and services. Specializing in revenue management
and audience engagement solutions, Marketron enables media
companies to drive new growth opportunities. With more than 7,000
media organizations served, Marketron solutions are the most widely
used in the world and manage an estimated $15 billion in annual advertising revenue in
the United States alone.
Sparkpr for Marketron:
Shauna Sweeney
shauna.sweeney@sparkpr.com
415.606.1131
Logo - http://photos.prnewswire.com/prnh/20140721/128943
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/bonneville-international-expands-relationship-with-marketron-to-include-mobile-marketing-solution-300025685.html
SOURCE Marketron