Bacardi Limited Announces Europe Regional President Change
January 30 2015 - 1:41AM
Business Wire
Internal industry veteran Paolo Perego
appointed; Stefan Bomhard to leave Bacardi
Family-owned Bacardi Limited, the largest privately held spirits
company in the world, today announces the internal appointment of a
new regional president for Europe. Paolo Perego, 51, assumes
immediate responsibility for leading all commercial operations in
the region for the Company’s portfolio of premium spirits.
Family-owned Bacardi Limited, the largest
privately held spirits company in the world, appoints Paolo Perego
as Regional President for Europe with responsibility for leading
all commercial operations in the region for the Company’s portfolio
of premium spirits. (Photo: Business Wire)
Mr. Perego succeeds Stefan Bomhard who has decided to leave
Bacardi to accept the role of chief executive officer of Inchcape
PLC, a leading global premium automotive group. Mr. Bomhard will
stay with Bacardi through the end of March to assist in the
leadership transition.
A 25-year veteran of the spirits industry, Mr. Perego most
recently served as the Bacardi Regional President for Latin America
and Caribbean (LAC) since joining the Company in 2012. During his
time leading the region, Bacardi experienced strong growth in LAC.
Some of the activities that bolstered this growth were the
expansion of the Bacardi portfolio in key countries; building a
stronger, more strategic partnership in Argentina; and developing
distribution partnerships with brands that complement the premium
portfolio.
“Paolo has a passionate leadership style that is driven by
putting the consumers first in all that we do,” says Bacardi
Limited CEO Mike Dolan. “His knowledge of Bacardi, coupled with his
extensive background in strategy and commercial operations while
overseeing rapid growth in markets including those in South
America, Europe, the Caribbean, Central America and the Middle East
will have an immediate impact on our business.”
“With Europe being such a diverse region of established and
emerging markets, we have a tremendous opportunity to further grow
and strengthen our business and consumer base there,” says Mr.
Perego. “I welcome the chance to lead the Company, its dynamic
employees and iconic brands in this critical region.”
Prior to joining Bacardi, Mr. Perego served for more than 20
years in a variety of marketing, commercial and executive
management positions within Gruppo Campari including Chief
Operating Officer for Campari North America.
In his new role, Mr. Perego remains a member of the Bacardi
Global Leadership Team reporting into Bacardi Limited CEO Mike
Dolan.
“Under Stefan’s leadership in the past five years, Bacardi
doubled the size of its premium business in Europe and delivered
year-on-year profit improvements despite the challenging European
economic environment,” adds Mr. Dolan. “We thank him for his
service to Bacardi and wish him all the best in his next
endeavor.”
NOTE: A headshot of Mr. Perego is available
via www.BacardiLimited.com and BusinessWire.
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in
the world, produces and markets internationally recognized spirits
and wines. The Bacardi brand portfolio comprises more than 200
brands and labels, including BACARDÍ® rum, the world’s best-selling
and most-awarded rum, as well as the world’s most-awarded spirit;
GREY GOOSE® vodka, the world’s leading super-premium vodka;
DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended
Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing
premium gin in the world; MARTINI® vermouth and sparkling wines,
the world’s leading vermouth and the world's favorite Italian
sparkling wines; CAZADORES® 100% blue agave tequila, one of the
most popular premium tequilas in Mexico and the United States; and
other leading and emerging brands including WILLIAM LAWSON’S®, the
fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of
the fastest-growing vodka brands in the world; and ST-GERMAIN®, a
super-premium elderflower liqueur.
Founded nearly 153 years ago in Santiago de Cuba on February 4,
1862, family-owned Bacardi employs nearly 6,000 people,
manufactures its brands at 29 facilities and sells in more than 160
countries. Bacardi Limited refers to the Bacardi group of
companies, including Bacardi International
Limited. www.BacardiLimited.com
©2015 BACARDI
BACARDI, THE BAT DEVICE & OTHER MARKS
RELATED TO PRODUCTS ARE TRADEMARKS OF BACARDI & COMPANY LIMITED
OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED.
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Bacardi LimitedJim Gallagher or Amy Federman, +1
441-294-1110jgallagher@bacardi.com / afederman@bacardi.com