Burgeoning Demand for Baby Laundry Detergent Products to Emerge from Fast-growing Economies like China, Japan & India, Says T...
September 05 2016 - 11:43AM
Business Wire
The global baby laundry detergent market is expected to
grow at a CAGR of around 4% during the forecast period, according
to Technavio’s latest report.
In this report, Technavio covers the market outlook and
growth prospects of the global baby laundry detergent market
for 2016-2020. The market is further categorized into three product
segments, including baby laundry detergent liquid, baby laundry
detergent powder, and baby laundry detergent tablet, of which the
detergent liquid segment dominated the market with more than 71% of
the overall market share in 2015.
“The global baby laundry detergent market has seen many new
products such as detergent boosters, laundry
pre-washes, laundry starch additives, and fabric
protectors. While laundry detergent tablets and
pre-measured pod detergents is opening up new opportunities
for the market, refillable liquid detergents and fabric care
products have been gaining popularity,” says Brijesh Kumar Choubey,
a lead retail goods and services research expert from
Technavio.
Product packaging is crucial to differentiating products in
retail spaces. Manufacturers are focusing on packaging innovations
to enhance convenience of product use and handling. In most
developing markets, fragrance is an important attribute of laundry
care products, contrasting with the nature of current demand in
developed countries. Slow-release technology has also been
developed for laundry products, which allows the fragrance to last
for up to one week after washing. Companies have also launched
products that give customers an option to mix different fragrances
while washing. Instances are Downy Infusions and Unstoppables and
Dreft Blissful In-Wash Scent Booster. To meet customer
requirements, manufacturers offer combo packaging and bundle
pricing on these products.
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Technavio’s research study segments the global baby laundry
detergent market into the following regions:
In 2015, with a market share of over 35%, EMEA dominated the
global baby laundry detergent market, followed by the Americas with
over 33% and APAC with about 32%.
Baby laundry detergent market in EMEA
The baby laundry detergent market in EMEA will account
for a market share of almost 36% by 2020. UK, France, and Ireland
are the key leading countries in the global organic
laundry detergents market in this region. Organic
detergents are more commonly used for newly born babies due to
their skin's sensitiveness.
“The region has significant potential for expansion,
particularly in Africa and Eastern Europe. Product penetration and
awareness is significantly low in these areas. Countries like South
Africa, Nigeria, Egypt, and Bahrain present significant growth
opportunities to vendors as they have steady economies and
considerable penetration of international consumer goods vendors,”
says Brijesh.
Baby laundry detergent market in the Americas
The baby laundry detergent market in the Americas will account
for a market share of over 31% by 2020, growing at a CAGR of about
4%. The US dominated the global organic laundry detergents market
in North America. The demand for organic laundry care products for
babies has grown considerably over the last five years.
Do-it-yourself (DIY) organic laundry care procedures
have also gained popularity in the North American market.
P&G and Church & Dwight are key vendors in
the US and offer brands such as Tide, Gain, and Downy. The demand
for baby laundry detergent tablets has been growing in the country.
However, concerns about child safety will dictate forthcoming
packaging and product changes.
Baby laundry detergent market in APAC
APAC houses some of the fastest-growing economies worldwide,
including China, Japan, and India, and will see considerable growth
in the adoption of baby laundry detergents over the forecast
period. The growing population of the region, the availability of
improved facilities and products for hygiene and sanitation, and
increasing awareness of the harmful effects of the chemicals used
in daily use products are factors that have further ensured that
the populace increasingly adopts safe laundry care products,
particularly for babies.
The baby laundry detergents market in APAC will grow at a CAGR
of 5.24% during the forecast period. Despite its low birth rate,
Japan stands out as one of the key leading countries in the market,
primarily on the back of demand for higher-cost products. The high
infant population in some of the developing countries of the region
has ensured that the market will have a significant consumer base
over the next five years.
The top vendors in the global baby laundry detergents market
highlighted in the report are:
- Chicco
- Church & Dwight
- Henkel
- Pigeon
- P&G
Browse Related Reports:
- Global Liquid Detergent Chemicals
Market 2016-2020
- Global Organic Laundry Detergents
Market 2016-2020
- Global Water Soluble Film Market
2016-2020
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Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS:
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