Key Insights of the Global Home Beer Brewing Machine Market | Technavio
November 17 2017 - 1:23PM
Business Wire
The latest market research report by Technavio on the global
home beer brewing machine market predicts a CAGR of more than 7%
during the period 2017-2021.
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Technavio has published a new report on
the global home beer brewing machine market from 2017-2021.
(Graphic: Business Wire)
The report segments the global home beer brewing machine market
by product size (mini brewer and full-size brewer) and geography
(EMEA, the Americas, and APAC). It provides a detailed illustration
of the major factors influencing the market, including drivers,
opportunities, trends, and industry-specific challenges.
Here are some key findings of the global home beer brewing
machine market, according to Technavio researchers:
- Innovation and category expansion
leading to product premiumization: a major market driver
- In 2016, the mini brewer segment
dominated the market, and it is expected to witness a CAGR of more
than 6% during the forecast period
- In 2016, EMEA governed the global home
beer brewing machine market and occupied a market share of
43.28%
- AIBrew, Brewie, PicoBrew, and Speidel
Tank- Und Behälterbau are the leading players in the market
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Market growth analysis
Innovation and category expansion leading to product
premiumization is one of the key factors driving the global home
beer brewing machine market. New players have introduced innovative
products in the market that has intensified the market competition.
These products have features like smart connectivity, portability,
and high social reach. Previously, the consumers had to visit pubs
and local breweries to drink a drought or craft beer. Beer
brewing at home has been made easier by innovative home beer
brewing machines such as PicoBrew, and iGulu. These innovations in
the market have led to product premiumization.
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Geographical analysis
According to Technavio researchers, EMEA occupied 43.28% of the
total market share in the global home beer brewing machine market
in 2016. The market is predicted to grow at a CAGR of approximately
7% during the forecast period. The preference of consumers for
fresh craft beer brewed at home over canned beer is the main factor
driving the growth of this market. Innovative home beer brewing
machines offer fresh beer at the convenience and ease of consumers.
Therefore, they are gaining popularity among the masses.
According to Tamal Saha, a lead analyst at
Technavio for research on home, kitchen, and large appliances, “In
EMEA, the major countries for the home beer brewing machine market
are Germany, the UK, France, Spain, Russia, and Italy. In 2016,
Germany dominated the home beer brewing market in this region by
occupying a regional share of 19.64%. The home beer brewing machine
market in EMEA is concentrated in this region with a few new and
local vendors that offer limited product offerings. However, they
are gradually strengthening their presence in the market by
introducing innovative products.”
Competitive vendor landscape
Only a few players operate in the global home beer brewing
machine market, and therefore, the market is highly concentrated.
Nevertheless, new players are trying to strengthen their hold in
the market. The emerging players in the market include BrewBot and
MINIBREW. The key vendors in the market include AIBrew, Brewie,
PicoBrew, and Speidel Tank- Und Behälterbau. Consumers can easily
enjoy craft beer at home with these fully automated machines and
can also try new recipes with built-in recipe libraries or by
exchanging ideas and recipes on social platforms.
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market report free of cost
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Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS:
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