LOS ANGELES, July 19, 2018 /PRNewswire/ -- LA-based
aesthetics bar Alchemy 43, known for its modern approach to
cosmetic injectables, has announced that it will unveil two new
storefronts in the company's home market - one in Santa Monica, another in West Hollywood - by early August.
The Santa Monica store is
located at 1230 Montana Avenue, among an eclectic mix of shops and
cafes and just steps from the beach. The West Hollywood store, at 8634 Sunset
Boulevard, is situated within Sunset Plaza and shares a wall with
the Zadig & Voltaire boutique.
"We have had our eyes on these two areas from the start," said
Alchemy 43 Founder and CEO, Nicci
Levy. "Both locations are surrounded by the types of
forward-thinking shops and cutting-edge beauty, fitness and
wellness services that appeal to our target consumer, and that is
exactly what we look for when we are deciding where to open new
stores."
Founder and CEO, Nicci Levy, saw
the need to bring Alchemy 43 to market during her time as
Business Development Manager for Allergan in Beverly Hills (the smallest geographical
territory for Botox in the US, yet the highest-sales volume). Nicci
saw injectable treatments being done in plastic surgeons' and
dermatologists' offices and was struck by how clinically they were
performed. She also became hyper-aware of the stigma and
misconceptions attached to the industry. Nicci saw an opportunity
to create a new approach to the market - one that offered
injectables as a beauty ritual (like getting a manicure or your
hair colored) without sacrificing the quality of the treatment or
the professionalism of the practitioner. Alchemy 43 is rooted in
the belief that the microtreatment experience should feel fun and
rejuvenating; while the treatments are clinical and delivered by
licensed medical experts, they can still be something that clients
look forward to, and be performed in a space that is uplifting and
beautiful. Ultimately, these microtreatments are part of an ongoing
beauty regimen.
"In my role at Allergan, I learned everything there was to know
about cosmetic injectables, and I quickly realized that it was a
largely misunderstood segment of the beauty market," said Nicci.
"With Alchemy 43, the goal is not to change the way people look,
it's to help them feel their best in their skin - whatever that
means to them - while educating them on the process and making it
fun."
Behind the build-out and design of Alchemy 43's new stores is
Heitler Houstoun Architects, the full-service, New York City-based architecture and design
firm whose client roster ranges from beauty concepts like Drybar
and Blushington to the newly-erected W
Las Vegas. The store experience will reflect the brand's
elevated aesthetic, reflecting the professional nature of its
services, with soothing pops of pale pink and neon light accents
that remind you that a beauty routine should be fun and inspiring,
not a visit to the doctor's office.
Alchemy 43 currently has two operating stores in LA - a flagship
in Beverly Hills and a second
location on West 3rd Street. The company plans to introduce the
concept in new markets, such as New York
City, Orange County,
Dallas, and the San Francisco Bay Area. The company is backed
by leading commerce investor Forerunner Ventures, early investors
in Dollar Shave Club, Jet.com, Glossier, Warby Parker, Away and other next generation
consumer business. Investors also include Drybar Co-Founders Alli
and Cameron Webb and Michael Landau; Lead Edge Capital; BAM Ventures;
and Redo Ventures.
"Beauty is an incredibly dynamic category, but the injectables
space hasn't had much innovation until now," said Eurie Kim, General Partner at Forerunner
Ventures. "As Alchemy 43 expands, we believe there will continue to
be a meaningful shift in the way people think about this area
of beauty, resulting in consumers of all types incorporating it
more readily into their beauty routines."
"Our investors have unparalleled foresight on consumer trends,
and it is an honor to have a best in class network of partners who
truly understand and share in my vision," said Nicci. "With their
backing, we are opening new locations, expanding into new cities,
building out first-class training programs; there is so much to
come."
ABOUT ALCHEMY 43:
Alchemy 43 is an aesthetics bar
specializing in cosmetic microtreatments - neuromodulators (such as
Botox and Dysport), fillers - always customized to enhance your
natural beauty. Each service is medically effective, minimally
invasive, and part of an ongoing beauty maintenance regimen. The
company makes microtreatments more accessible than ever before,
taking them out of the doctor's office and into the mainstream all
while increasing quality and experience. The experience is artfully
designed to be comfortable, convenient, and customized to your own,
deeply personal beauty goals. A professional team of aesthetic
experts and licensed certified professionals (RNs to PA-Cs to NPs
to MDs) have extensive knowledge of the premium products, anatomy,
especially the 43 muscles in the face. And, before making a
decision, clients see a simulation of expected results with
state-of-the-art VECTRA® 3D imaging software. Every experience is
artfully designed to be comfortable, convenient, and customized to
your own, deeply personal beauty goals.
For more information, visit www.alchemy43.com.
PR Contact:
Carey Burgess Laing
press@alchemy43.com
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SOURCE Alchemy 43