Every aspect of the new
Wright & Well products-from strain selection to ingredient
extraction to packaging-is the highest quality available. "We
studied plant genetics for therapeutic effects," says Bhavna
Solecki, Director of Product Development for Wright & Well.
"Incorporating modern research and ancient science, we have
analyzed the healing and therapeutic benefits of each strain. The
hybridization of landrace strains by agriculturists and geneticists
has given us a huge range of compound combinations and therapeutic
benefits, which we have used in Wright & Well products to
target specific ailments."
The philosophy of Wright
& Well is to create products using the highest quality
bio-active ingredients, so the brand uses a superior method of oil
extraction-one that preserves the vital essence and properties of
the plant. The resulting honey oil full spectrum concentrate
contains all the THC, CBD and terpenes that are known to contribute
to an enhanced therapeutic experience. First pass extraction
produces cleaner, better tasting and healthier product with complex
spice and floral notes. The terpene profile and smells are more
prominent-a natural choice for Wright & Well
products.
To support the upcoming
launch, Yield Growth is working with an established Portland-based
media group that has specialized knowledge of the cannabis
industry. Leveraging their expertise, the team is designing
omni-channel marketing assets for radio, tv and digital channels
that are tailored specifically for the Oregon market. In addition,
Yield Growth will host a launch event in Portland with brand
ambassadors.
The Wright & Well line
is being distributed in Oregon by Nova Paths, an Oregon-based
distributor that has established relationships with over 400
licensed cannabis retail stores.
The initial products
include:
- Be Chill™Sleepy Time
Tincture (THC: Hindu Kush, CBD: hemp source)
- Be Better™CBD Full Spectrum
Tincture (CBD: hemp source)
- Be Better™CBD Extra
Strength Tincture (CBD: hemp source)
- Be Friendly™PMS Capsules
(THC: Cherry Chem)
- Be Nimble™Arthritis
Capsules (THC: Blue City Diesel)
- Be Able™Chronic Pain
Capsules (THC: Hindu Purple Kush)
- Be Relieved™Analgesic Pain
Gel (THC: Hindu Purple Kush, CBD: hemp source)
- Be Free™ Pain Balm (THC:
Hindu Purple Kush, CBD: hemp source)
- Be Loved™Massage Oil (THC:
Hindu Purple Kush, CBD: hemp source)
The quality of the CBD and
THC formulations offers users a new, healthy alternative, with the
goal to make Wright & Well synonymous with "pain relief." The
new products are in final packaging review before their expected
launch in June.
Yield Growth is also in
talks with licensed cannabis processing facilities in Canada,
California, Nevada, Latin America, Washington and Arizona to
license its products for manufacture and
distribution.
About The Yield
Growth Corp.
The Yield Growth Corp. is
disrupting the $4.2 trillion-dollar global wellness market,
according to the Global Wellness Institute, by connecting ancient
healing with modern science, and harnessing the power of hemp- and
cannabis-infused products serving mainstream luxury consumers. The
Yield Growth management team has deep experience with global brands
including Johnson & Johnson, Procter & Gamble, M·A·C
Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi
Corporation. Its consumer brand, Urban Juve, signed over 100 retail
locations to sell its products in North America and is launching
e-commerce in China next month through Wechat. It has signed a
sales and marketing alliance with the world's largest online beauty
community ipsy.
Key ingredients in these
products include Cannabis Sativa hemp root oil, created using Urban
Juve's proprietary, patent-pending extraction technology. Urban
Juve has also filed 12 patent applications in the United States.
Through its subsidiaries, Yield Growth is commercializing over 200
beauty and wellness cannabis products and has multiple revenue
streams including licensing, services and product
sales.
For more
information about Yield Growth,
visit www.yieldgrowth.com or
follow @yieldgrowth on Instagram. Visit www.urbanjuve.com and #findyourjuve across social
platforms to learn, engage and shop.
Investor Relations
Contacts:
Penny Green, President
& CEO
Kristina Pillon, Investor Relations
invest@yieldgrowth.com
1-833-514-BOSS 1-833-514-2677
1-833-515-BOSS 1-833-515-2677
The Canadian Securities
Exchange has not reviewed, approved or disapproved the content of
this news release.
Cautionary
Statement Regarding Forward-Looking
Statements
This press release
includes forward-looking information and statements (collectively,
"forward looking statements") under applicable Canadian securities
legislation. Forward-looking statements are necessarily based upon
a number of estimates, forecasts, beliefs and assumptions that,
while considered reasonable, are subject to known and unknown
risks, uncertainties, and other factors which may cause the actual
results and future events to differ materially from those expressed
or implied by such forward-looking statements. Such risks,
uncertainties and factors include, but are not limited to: risks
related to the development, testing, licensing, intellectual
property protection, and sale of, and demand for, Urban Juve, UJ
Topicals, UJ Beverages and UJ Edibles products, general business,
economic, competitive, political and social uncertainties, delay or
failure to receive board or regulatory approvals where applicable,
and the state of the capital markets. Yield Growth cautions readers
not to place undue reliance on forward-looking statements provided
by Yield Growth, as such forward-looking statements are not a
guarantee of future results or performance and actual results may
differ materially. The forward-looking statements contained in this
press release are made as of the date of this press release, and
Yield Growth expressly disclaims any obligation to update or alter
statements containing any forward-looking information, or the
factors or assumptions underlying them, whether as a result of new
information, future events or otherwise, except as required by
law.