NEW YORK, Dec. 8, 2019 /PRNewswire-PRWeb/ -- A new study
from researchers at the UConn Rudd Center for Food Policy and
Obesity, and published in the journal Appetite, finds teens
overwhelmingly engage with fast food, unhealthy snacks, candy and
soft drinks filled with sugar.
Overindulging on Thanksgiving and through Holidays is expected,
especially when teens get stuck inside with family members visiting
from out of town. But a new report says social media isn't helping
teens promote the right foods, as they constantly photograph
everything they eat, including indulgent and awful for you junk
food.
Junk Food without all the Junk
The report says it shouldn't be surprising junk food and fast
food makers see the potential of social media. By building brand
awareness the customers in turn become brand ambassadors."
But it's important for teens to be aware of newer options that
are taking a creative approach to the snacking dilemma.
This study also finds foodies never eat alone and they tend to
enhance their eating experience with social media by sharing
photographs of what they're eating on Facebook, Pinterest and
Instagram. The study found 47% of millennials use social and 32% of
consumers use social media while they are eating. The concern is
social media not only exposes teens to unhealthy food and
beverages, but they end up unwittingly marketing these bad
choices.
PeaTos is one brand all teens should know about. The rapidly
growing Brand is revolutionizing the $20B salty snack category dominated by brands
like Cheetos(r) and Doritos(r) with "junk food" made from Peas.
It's "junk food" with all the crave-worthy taste, more nutrition
and less junk, but they won't find it in the junk food isle. It's
sold in the produce section of Kroger and other major retailers and
is already the fastest growing snack in that category. It's also
available on Amazon. Once teens are aware delicious options exist,
promotion of them naturally follows.
Nick Desai, CEO of PeaTos Brand
says moms are so excited that kids love the taste of PeaTos as much
as their favorite salty snacks. There is no trade-off, its the best
of "junk food" and the best of "better-for-you" in one incredible
snack. One of the reasons Dessai created PeaTos is to revolutionize
this billion dollar industry dominated by industry giant
Frito Lay. "Basically the junk food
brands we grew up loving have not kept up with the times, it's time
to bring our favorite salty snacks into the 21st century. I want my
own kids to have better choices without compromising the great
taste!"
So if you're a teen or a parent of a teen, make them aware
exciting snack options exist. They'll be grateful to learn about
brands like PeaTos that are challenging the status quo. And they
can use the #eatitworld hashtag when posting better photos on
social media.
Source:
[Published in Appetite at:
http://www.journals.elsevier.com/appetite - "Adolescents'
presentation of food in social media: An explorative study,"
Appetite, Volume 99, 1 April 2016,
Pages 121–129]
SOURCE PeaTos