NEW YORK, March 26, 2020 /PRNewswire/ -- The global
Brand Safety Summit Series, produced by The 614 Group, announced
today that it will add a virtual dimension to its 2020 lineup of
events, with live, in-person activations to follow in Singapore, London, and New York
City, in an appropriate time frame later this year when the
present health crisis permits. This new addition of Live Virtual
Summits will enable the global community of brand safety leaders to
continue learning, interacting, and educating from home with an eye
toward more in-person events in the future.
"The present pandemic demands that we adapt how we meet -- but
it doesn't diminish why we meet," said Rob
Rasko, CEO of The 614 Group and President of the Brand
Safety Series. "This new strategy allows the ever-growing,
ever-more global community of digital executives committed to brand
safety solutions to come together. I am truly humbled by the
support and trust we have been given. It emphasizes
the community's attention to driving awareness and sharing
solutions around them, which remain as important as ever, for
brands, publishers, tech companies, and consumers."
Each event in the Brand Safety Series serves as a platform for
discussions on the implications of brand safety in local markets
that then ladder up to the concerns and solutions of the global
community that the Series draws together.
"The safety of our community is a top priority," said
Amanda Forgione, VP, Marketing, The
614 Group. "All of our event partners agreed that it made sense to
shift our annual lineup of Brand Safety Series events to a virtual
format for the time being. We look forward to working with our
partners to bring our community together in this new, virtual
format as a way to learn and stay connected."
"It's more important than ever
that we continue to ensure clients are safely investing in online
advertising. Digital brand safety is a universal mission and our
partnership with the Brand Safety Summit Series gives us the
platform to educate our clients and teams about the most
cutting-edge brand safety best practices. The Series' addition of
this virtual element means we now have additional opportunities to
lead important industry discussions around brand safety, especially
at this unprecedented time."
John Montgomery, Global Head of
Brand Safety, GroupM
"The Brand Safety Summit Series
brings decision makers and leaders from across the digital
ecosystem together in a unique way to tackle key challenges facing
our industry. Despite the difficult environment we are all faced
with right now in our personal and professional lives, it is
crucial that we find alternative paths forward and continue to
collaborate and share best practices. The new virtual format
supports these discussions and allows us to continue to align on
definitions and tools to move the industry forward."
David Murnick EVP Digital Operations & Brand Safety, Dentsu
Aegis Network US
"We're operating in a completely
different way as a result of the current health crisis. We'll
continue to work with the industry to discuss top of mind concerns
for advertisers and ways to better address them, including 614
Group's virtual Brand Safety Summit Series."
Erik Geisler, Director of North
American Agency Partnerships, Facebook
Other event partners who have voiced their support of these
efforts include:
- Jennifer Chase, VP, Digital
Sales & Solutions, Commercial Group, MediaCorp
- Michael Zacharski, CEO, EMX
- Mike Zaneis, CEO, TAG and
Co-Founder, Brand Safety Institute
- Jed Hartman, Chief Commercial
Officer, Channel Factory
- Dan Hughes, Chief Data Officer,
APAC, Middle East, and
Africa, Publicis Groupe
- Yale Cohen, EVP, Digital Investment and Standards, Publicis
Media Exchange (PMX)
To read the full version of the press release, please click
here: https://brandsafetysummit.com/news/
For more information on what a Live Virtual Brand Safety Summit
is, please click here:
https://brandsafetysummit.com/virtual-summit-faq/
Contact
Amanda
Forgione
amanda@614group.com
(973) 902-2805
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content:http://www.prnewswire.com/news-releases/the-brand-safety-summit-series-launches-global-live-virtual-meetings-that-continue-to-educate-and-inform-growing-community-301030595.html
SOURCE The 614 Group