NEW YORK, Jan. 26, 2021 /PRNewswire/
-- HIPPEAS® Organic Chickpea Snacks has raised
$50M from The Craftory
Limited. The Craftory is a revolutionary investment house that
is a notably counter-corporate and anti-traditional VC. The brand
intends to use the funds to boost innovation, expand production,
increase distribution, and amplify its positive impact. The
financing consisted of direct investment and secondary purchases of
shares from existing HIPPEAS® shareholders, including CAVU Venture
Partners.
HIPPEAS®, known for its iconic yellow bag with a chickpea smile,
debuted in Q2 of 2016 in the US and the UK, with a line of Organic
Chickpea Puffs that quickly took over grocery aisles with
unprecedented traction. In 2019, the brand launched HIPPEAS®
Organic Tortilla Chips, chickpea-based tortilla chips. Both lines
are USDA Organic, certified gluten-free, vegan and totally
delicious. To date, the brand has secured shelf-space at 50,000
stores such as Starbucks, Whole Foods, Target, CVS, Wegmans, Stop
& Shop, Kroger, Albertsons, Safeway, Thrive Market and on
Amazon.com. HIPPEAS Tortilla Chips can be found at Whole Foods and
on Amazon.com in the US.
HIPPEAS® is on a mission to shake things up. HIPPEAS® is calling
all snackers to #GivePeasAChance® while also doing good in the
world. Chickpea plants naturally release nitrogen back into the
soil, so they are good for the earth, just by being themselves.
True to their mantra of Peas, Love & Giving Back, HIPPEAS® is
proud to support local Feeding America food banks across the
country by donating food and aiding in disaster relief efforts.
"HIPPEAS® has grown from a disruptive start-up to a true
challenger brand in very competitive snack categories with
innovative products, delicious flavors and nutritional offerings
that consumers want – the brand has the potential to become a
household name with its loyal millennial fanbase," said Livio
Bisterzo, HIPPEAS® Founder and CEO. "The pandemic has been very
difficult for many brands; HIPPEAS has been fortunate to have seen
strong growth and we are delighted to have partnered with The
Craftory as we head into 2021," he continued.
Greg Buscher has come on as CFO.
Greg is an entrepreneurial CFO with 25 years' C-suite leadership
experience. His career leverages a strategic business perspective,
operational orientation, and deep background in manufacturing and
distribution to create enterprise value through top and bottom-line
growth.
César Melo has also joined HIPPEAS® board of directors. César
holds vast global operating experience having held senior
leadership roles at Colgate-Palmolive, was president at Mondelez
and PepsiCO, as well as CEO of Foster Grant
International. César currently focuses on investing in and
advising early-stage companies in the areas of better-food,
better-planet, and better-technology.
Elio Leoni Sceti, Co-Founder & Chief Crafter at The
Craftory, noted, "I am delighted to add HIPPEAS to the
Craftory's great portfolio of cause driven brands. If ever a
category has been left behind by the zeitgeist it's this one. The
consumer agenda in snacking has fundamentally changed and HIPPEAS
stands out as a clear leader. HIPPEAS offers zero compromise of
flavour and texture, no need to change consumer habits nor
expectations, while also being healthier and more
sustainable than the more traditional alternatives – that's a great
proposition and a proven recipe for success. We are happy to
welcome Livio and the HIPPEAS team to the Craftory family. We look
forward to amplifying this bold CPG challenger as they positively
disrupt the status quo. Eat good, do good, what could be more
Craftory than that?"
Jonathan Miller, Craft Partner at
the Craftory commented, "HIPPEAS are that rarest of things – a
healthier snack which actually tastes good. Really good. Too often,
the healthy option which you know is better for you just leaves you
feeling 'I'd rather not have anything' – but HIPPEAS snacks are
delicious. And not only better for you – they're also better for
the planet. We're excited to be partnering with the business, to
help bring their better breed of snacks to more people, on more
occasions, around the world."
About HIPPEAS®
Green Park Snacks, Inc, creator of HIPPEAS® is on a mission to
shake things up. HIPPEAS® is calling all snackers to
#GivePeasAChance® while also doing good in the world. HIPPEAS®
Organic Chickpea Snacks are USDA Certified Organic, certified
gluten-free, Non-GMO, vegan and totally delicious! Chickpea plants
naturally release nitrogen back into the soil, so they are good for
the earth, just by being themselves. True to their mantra of Peas,
Love & Giving Back, HIPPEAS® is proud to support local Feeding
America food banks across the country by donating food and aiding
in disaster relief efforts. For more information, visit
HIPPEAS.com and follow along on Instagram @hippeas_snacks.
There is a HIPPEAS® for every craving and snacking occasion.
HIPPEAS® Organic Chickpea Puffs come in five flavors including:
Vegan White Cheddar, Nacho Vibes™, Bohemian Barbecue™, Sriracha
Sunshine™ and Himalayan Happiness™. HIPPEAS® Organic Chickpea
Tortilla Chips come in three flavors including: Straight Up Sea
Salt™, Rockin' Ranch™ and Jalapeño Vegan Cheddar.
About The Craftory
We are Cause Capital: Based in London and San
Francisco, The Craftory is a $375M global investment house focused exclusively
on amplifying the world's boldest consumer brands. We offer
permanent, early stage and growth capital to cause-driven CPG
brands that positively impact the categories they serve, society,
and the planet. The Craftory is a proud B-Corp. For more
information, visit TheCraftory.io.
Media Contact:
Rachel Powell
516-314-7730
289944@email4pr.com
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SOURCE HIPPEAS Organic Chickpea Snacks