Kindred is determined to contribute to a more sustainable
gambling industry across all markets through an open and fact-based
dialogue. In the third quarter of 2021, Kindred's share of revenue
from harmful gambling decreased to 3.3 per cent.
VALLETTA, Malta, Oct. 25, 2021 /PRNewswire/ -- Kindred
Group plc (Kindred) is committed to transform gambling by being a
trusted source of entertainment that contributes positively to
society. Therefore, Kindred has set an ambition to reach zero per
cent of revenue from harmful gambling by the end of 2023 and to
report this on a quarterly basis. The purpose is to be transparent,
contribute to a fact-based dialogue about harmful gambling, and
raise awareness of the Group's sustainability work. For the third
quarter of 2021, the share of revenue from harmful gambling
decreased to 3.3 per cent from 4.3 per cent in Q2 2021.
Global statistics
from Kindred Group
|
Q4
2020
|
Q1
2021
|
Q2
2021
|
Q3
2021*
|
Share of gross
winnings revenue from high-risk players
|
4.3%
|
3.9%
|
4.3%
|
3.3%
|
Improvement effect
after interventions
|
75.7%
|
76.6%
|
76.9%
|
64.9%
|
*90 day rolling period between 23 June and 20 September 2021
"We are pleased to see that the percentage of revenue coming
from harmful gambling has decreased. Whilst we welcome this
decrease, we do understand that we still have to work hard to
further decrease this number. In line with our roadmap, our
operational teams have worked to implement more proactive customer
interactions, and this has resulted in an increase in the use of
control tools to help customers stay in control," comments Henrik
Tjärnström, CEO of Kindred Group.
"We have also taken a more cautious approach towards the younger
demographic, since this group is at a higher risk financially and
is more prone to addiction. Therefore, we have set up tailored
approaches to de-risk customers that are between 18-24 and we can
already see the benefits from this action," concludes
Tjärnström.
On 11 October, Kindred's Head of Responsible Gambling and
Research, Maris Catania, together
with her PhD tutor, Professor Mark
Griffiths, published a peer-reviewed research paper that
examines the application of DSM-5 criteria for gambling disorder to
actual online gambling behaviour. This notion and approach are the
basis for the ideology behind Kindred's behavioural monitoring
system. Kindred will continue to work on publishing more research
to increase the transparency of information through empirical
studies
"To limit harmful gambling, the behaviour has to be identified
in the first place. Our research provides Kindred with actual
examples of the types of behaviour engaged in by problem gamblers,
which could be used by the player protection team to identify
potential markers of harm," says Professor Mark D Griffiths,
Nottingham Trent University.
Read more about the study 'Applying the DSM-5 Criteria for
Gambling Disorder to Online Gambling Account-Based Tracking Data:
An Empirical Study Utilizing Cluster Analysis' here:
https://bit.ly/3BX7ryH
About Kindred's journey towards zero
Kindred has an ambition to have zero per cent revenue from
harmful gambling on its platform by 2023. Since February 2021, the Group reports its share of
revenue derived from harmful gambling. The data is published
on a quarterly basis on Kindred Group's website together with a
metric on the responsible gambling efforts effectiveness. To read
more, visit: www.kindredgroup.com/zero.
For more information:
Maria Angell Dupont, External
Communications Manager, Kindred Group
+46 72 165 15 17
press@kindredgroup.com
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/kindred-group/r/kindred-s-revenue-from-harmful-gambling-3-3-per-cent-in-the-third-quarter,c3438566
The following files are available for download:
https://mb.cision.com/Main/824/3438566/1484969.pdf
|
Kindred’s revenue
from harmful gambling 3.25 per cent in the third
quarter
|
https://news.cision.com/kindred-group/i/journey-to-zero,c2971248
|
Journey to
zero
|