More than 78% of respondents say they want a "new
experience" more than economic benefit
- Worldwide Coliving Membership (WCM), which is operated and
established by SK D&D Episode has published its first project,
the Flexible Living Trend Report 2023 Vol. 1
- Survey of coliving space residents in 5 countries for the
purpose of understanding their perceptions, satisfaction, and use
of services
- Prioritization of "new experience" over economic benefit … high
levels of trust in coliving spaces operated by corporations
SEOUL,
South Korea, Jan. 31,
2023 /PRNewswire/ -- With SK D&D Episode, the
Flexible Living Trend Report 2023 Vol.1, Life in Coliving Space, on
global trends in coliving has been published by Worldwide Coliving
Membership (WCM).
WCM is an international private organization of coliving brands
and coliving operators from around the world that is established
and led by Episode. Currently 7 companies in 7 members' countries,
including the United Kingdom,
Spain, Japan, the
Philippines and Australia
have joined as members and are engaged in activities to networking
towards promoting and developing coliving culture, sharing insights
and partnerships. And, it plans to expand its coverage to
continents around the world by securing more than 20 additional
members in year 2023.
As part of the effort, WCM carried out this survey project to
acquire and analyze information on residents' lives and their
satisfaction with spaces and services to gain insights into a
better urban life. The survey was administered to 462 participants
living in 5 different countries (South
Korea, Japan, Spain, the
Philippines and Australia).
The survey was conducted online with questions asking residents'
views on coliving as well as their satisfaction levels.
Additionally, the survey probed participants' interest in
sustainability and their views on environmental practices.
According to the report, residents of coliving spaces prioritize
"new experiences" over economic factors. Out of all respondents,
78.8% said they wanted 'new experiences' such as the space provided
by colivng and hobbies through the communal spaces, which was
higher than the who cited 'cost reduction(57.6%)'.
Residents cited "communal areas" as the biggest advantage of
coliving. In particular, 81% of respondents who had experience
using communal spaces said that they have had a "new experience"
through using communal spaces in coliving housing. And, more than
half of the residents(58%) said that coliving made them feel closer
to their neighbors. Many residents of EPISODE said that they had
new experiences through community programs and communal spaces
while building closer local networks, leading to positive
evaluations and analysis.
Also, 86.6% of respondents said that the fact that the coliving
space is managed by a corporation not by an individual had a
positive impact in their living experience. The reasons for this
were excellent management of facilities, financial safety, along
with effective communication, and differentiated residential
services.
A spokesperson for SK D&D said, "While better urban
lifestyle and a more sustainable life are common interests of all
individuals. This survey has been of great help in understanding
the common values or differences of residents of different cultural
and social backgrounds."
"Moving forward, Episode will continue to make efforts to
conduct various kinds of research to deduce what users value and
reflect that in our spaces and services," the spokesperson
added.
The report was published as a digital document and the full
version can be viewed on the Episode's official website.
Also, Episode was recognized with a 2021 Coliving Award for Best
Coliving Operator. The company has also been recognized in various
international settings for sustainable marketing and design by
winning silver at The Content Council 2022 Pearl Awards and
platinum at The2022 MarCom Awards.
Episode operates WCM to encourage coliving brands, operators and
residents around the world to interact and provide advantage of
discounts and benefits from global coliving operators.
Participating operators in different countries including Campus
Perth in Australia, Coimpact
Coliving in Spain, EPISODE in
Republic of Korea, Gravity Coliving in the United Kingdom, MyTown in the Philippines, POHA House in Germany and Share house 180 in Japan have currently been joined in the
membership.
*SK D&D Episode official website
Korean: https://www.epsd.co.kr/
English: https://www.epsd.co.kr/en/
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SOURCE SK D&D