Arena Football League teams will be outfitted
in BSN SPORTS' Victory Uniform line throughout highly anticipated
2024 season
FARMERS
BRANCH, Texas, Feb. 28,
2024 /PRNewswire/ -- BSN SPORTS, a leading
marketer, manufacturer and distributor of sporting goods apparel
and equipment, and a division of Varsity Brands, today announced a
partnership with the Arena Football League (AFL) as its
exclusive supplier of all athletic apparel, including custom
football uniforms and footwear, and equipment needs.
Arena Football League teams will be
outfitted in BSN SPORTS' Victory Uniforms throughout highly
anticipated 2024 season
All 16 AFL teams will wear BSN SPORTS' newly designed Victory
Red Zone Elite uniforms for both home and away games when the
league makes its return to arenas across the country this April.
The Victory Red Zone Elite jersey, which is sublimated with
stitched twill, is one of several new football styles BSN SPORTS
launched last month under its private label Victory Line Uniforms.
Additionally, select AFL athletes will wear special edition Victory
Line Uniforms during the AFL All-Star game, which will take place
on July 20th.
"The AFL is back, and its talented athletes need to be equipped
with high-quality products designed for peak performance so they
can focus on what's most important – the game," said Terry Babilla, President of BSN SPORTS. "Our
Victory uniforms feature the customization and style needed to
celebrate the league's highly anticipated resurgence and its
world-class athletes bringing their talents to the arena."
"The 2024 AFL season will be unforgettable, and it is important
our teams have the highest-quality apparel on the market," said AFL
Head Commissioner Lee A. Hutton,
III. "BSN SPORTS' Victory Red Zone Elite uniforms have
top-notch functionality for our athletes, allowing them to make the
big-time plays football fans throughout the nation can come to
expect from this new era of arena football."
In 2018, BSN SPORTS launched its Victory Line – an extensive
selection of custom-made, private label products, which includes
uniforms, performance apparel, travel gear and spirit wear, team
accessories and hard goods. The line now features apparel for 20
sport categories and brings to market expertly crafted uniforms
composed of performance-driven materials at competitive team
pricing. More importantly, Victory Line custom uniforms are shipped
quickly and reliably – on average, cutting industry shipping times
in half.
The AFL is gearing up to kick off their 2024 season on
April 27th 2024 with a
game between the Orlando Predators and the Albany Firebirds. To
stay up to date with new updates and announcements, please visit
www.arenafootballusa.com and follow @OfficialAFL on Instagram
and @OfficialAFL on Twitter.
About BSN SPORTS
Farmers
Branch-based BSN SPORTS is a leading marketer, manufacturer
and distributor of sporting goods apparel and equipment. A division
of Varsity Brands, BSN SPORTS markets and distributes its products
to over 150,000 institutional and team sports customers in colleges
and universities, middle and high schools, and recreational
programs throughout the United
States via catalog, e-commerce, and direct sales. Focused on
providing game-changing solutions through local partnerships,
multi-brand selection and one-stop shopping for equipment and
uniforms, BSN SPORTS' more than 3,000 employees have been helping
elevate participation in team sports since 1972. For more
information about BSN SPORTS please
visit www.BSNSPORTS.com.
Contact: Lisa Bartek,
lbartek@varsitybrands.com
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SOURCE BSN SPORTS