Television Star Drops the Mic on BIC's
Anti-Clogging Razor
SHELTON,
Conn., March 28, 2024 /PRNewswire/ -- Following
the success of last year's award-winning partnership,
BIC EasyRinse is reuniting with television star, Broadway
actress, and New York Times Best-Selling author Ariana Madix to celebrate her personal
renaissance.
In social content posted today, join Ariana for an episode of
the Unclogged Era podcast, where she shares some motivation,
including her secret for an unclogged era, with a special guest
(who is wearing a familiar-looking red dress). In the podcast-style
chat, Ariana reveals to "listeners" how BIC EasyRinse razors are a
total gamechanger – anti-clog technology and a smoother, less
irritating shave*.
Followers can look forward to a second piece of content that
drops first on linear TV through Bravo on April 2, and then on Ariana's social channels,
CTV and OLV on April 8. In this piece
of content, Ariana shares several "new hobbies" she's picked up,
thanks to the time she has saved with the switch to BIC EasyRinse
and no longer having to deal with clogged razors.
"After the success of our 2023 partnership with Ariana , we
realized we were onto something special," said Katie Potocki, Marketing Director, Blade
Excellence. "Through continued culture mining and social listening,
we decided now was the perfect opportunity to reunite and
together, encourage consumers to try BIC EasyRinse in a fun and
cheeky way."
To celebrate the partnership, BIC is offering consumers
20% off BIC EasyRinse razors on Amazon by entering the
code 20EASYRINSE, valid 3/27/24
through 4/30/24. With over 9,000 5-star
reviews**, BIC EasyRinse for women and men is available at major
retailers online and in stores nationwide starting at $6.47. For more information, please visit
BIC's website.
*vs. BIC Sensitive/Silky Touch
**Walmart.com and Amazon combined
About BIC
A world leader in stationery, lighters, and shavers, BIC brings
simplicity and joy to everyday life. For more than 75 years, the
Company has honored the tradition of providing high-quality,
affordable, essential products to consumers everywhere. Through
this unwavering dedication, BIC has become one of the most
recognized brands and is a trademark registered worldwide. Today,
BIC products are sold in more than 160 countries around the world
and feature iconic brands such as BIC Kids™, BIC Flex™, BodyMark by
BIC™, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®,
Tipp-Ex®, Us.™, Wite-Out®, Inkbox and more. In 2022, BIC Net Sales
were 2,233.9 million euros. The
Company is listed on "Euronext Paris"," is part of the SBF120 and
CAC Mid 60 indexes, and is recognized for its commitment to
sustainable development and education. It received an A- Leadership
score from CDP. For more, visit www.bic.com or follow us on
LinkedIn, Instagram, Twitter, or YouTube.
Contact: Amanda Cohen
Amandac@mbooth.com
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SOURCE BIC