Boohoo Group Maximizes Personalization Across Its Site and Mobile Apps With AI-Powered Search and Merchandising From Bloomreach
April 16 2024 - 5:30AM
Business Wire
Bloomreach, the platform fueling limitless e-commerce
personalization, today announced it has expanded its relationship
with Boohoo Group, a leading online fashion group. Already a
customer of Bloomreach’s omnichannel marketing automation with
built-in CDP capabilities, Boohoo will now introduce AI-powered
search and merchandising from Bloomreach across a number of its
brands, including PrettyLittleThing, Boohoo, BoohooMAN, and Karen
Millen.
“We’ve had a really successful partnership with Bloomreach these
past few years, and it made sense to extend that partnership into
another critical area of our e-commerce operations,” said Nicki
Capstick, Chief Marketing Officer, PrettyLittleThing.com. “The
ability to use first party data to extend personalization from our
marketing campaigns to our on-site and in-app search and
merchandising experience is a game changer. We look forward to
seeing the ways in which this will enhance the shopping experience
for our millions of customers.”
Since adopting Bloomreach across its 13 portfolio brands in
2021, Boohoo has maximized data-driven personalization across its
marketing campaigns. Empowered by the flexibility of a single view
of data, teams have been able to reach the right customers with the
right content at the right time. As a result, Boohoo has seen
increases in conversion rates across programs, in addition to
increases in return on investment.
Now, with Bloomreach’s e-commerce search and merchandising,
Boohoo will be able to extend that personalization further into the
customer journey. Bloomreach’s unique combination of real-time
customer data and robust product data will enable merchandisers to
serve personalized, on-site and in-app journeys that mirror
existing marketing campaigns. This includes the ability to boost
and rank products using real-time customer data, connecting
customers with the products they want to buy — while still
prioritizing business metrics.
“Boohoo has always been at the forefront of retail innovation,
and we’ve been proud to play a role in their marketing
personalization journey,” said Raj De Datta, co-founder and CEO,
Bloomreach. “With the addition of our search and merchandising
solution, they’re going to unlock a new level of personalization —
one that spans the entire customer journey and offers limitless
possibilities for growth. We can’t wait to see all they’ll
achieve.”
About Bloomreach
Bloomreach personalizes the e-commerce experience. Its data
engine unifies real-time customer and product data so businesses
understand what customers really want. By connecting that
understanding to every channel, the e-commerce experience becomes
limitless — reflecting a changing customer as they shop. Amplified
by the speed and scale of Loomi, Bloomreach’s AI for e-commerce,
this creates endless new paths to purchase, greater profitability,
and fast business growth. Bloomreach products include: Engagement,
a marketing automation platform; Discovery, an e-commerce search
solution; Content, a headless CMS; and Clarity, AI-powered
conversational shopping. The company has multiple AI patents and
serves 1,400+ global brands including: Williams-Sonoma, Bosch,
Puma, and Marks & Spencer.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240416087455/en/
Media Contact: Michelle DeMaio Bloomreach Corporate
Communications michelle.demaio@bloomreach.com