Amidst a strong demand worldwide for tourism practices that are
meaningful and responsible, Beyond Green, a global portfolio of
some of planet Earth's most sustainable accommodations, is helping
lead the way in shaping a plastic-free future for generations to
come.
NEW
YORK, April 22, 2024 /PRNewswire-PRWeb/
-- Amidst a strong demand worldwide for tourism practices that
are meaningful and responsible, Beyond Green, a global portfolio of
some of planet Earth's most sustainable accommodations, is helping
lead the way in shaping a plastic-free future for generations to
come. This Earth Day (April 22),
Beyond Green is embracing the ethos of the initiative's Planet vs.
Plastics theme, advocating for a 60 percent reduction in plastic
production by 2040, thereby safeguarding human and planetary health
and setting the stage for the realization of a plastic-free
world.
Beyond Green, a global portfolio of some of
planet Earth's most sustainable accommodations, is helping lead the
way in shaping a plastic-free future for generations to come.
Offering travelers a more intuitive way to find and book
inspiring, impactful hotel experiences, each property within the
Beyond Green portfolio undergoes rigorous vetting based on over 50
sustainability indicators that align with global tourism standards
and the United Nations Sustainable Development Goals. Across the
world, the brand's member properties are dedicated to three core
pillars essential to sustainable tourism - Nature, Culture, and
Community - ensuring they play their part in preserving our planet
for future generations while delivering exceptional guest
experiences.
As detailed in the brand's 2023 Global Impact Report, Beyond
Green shares EarthDay.org's goals of rapidly phasing out all single
use plastics by 2030 and investing in innovative technologies and
materials to advance the Planet vs. Plastics initiative.
Eliminating single use plastic is a key focus, given that the
production of a single plastic water bottle requires six times its
volume in water. As a result, all Beyond Green member properties
have successfully eradicated single-use water bottles from their
hotel operations, a prerequisite for any hotel joining the
portfolio. In addition to this core initiative, Beyond Green
properties implement various other measures to reduce and eliminate
single-use plastics. For instance, they provide locally made
toiletries in reusable containers, as exemplified by The Leela
Palaces in Bengaluru and Udaipur, which use a signature scent
inspired by Kumud, India's
national flower. Other efforts include organizing beach cleanups at
Miami Beach's The Palms Hotel
& Spa, collecting and repurposing bottle caps to be repurposed
into wheelchair accessibility runways on the beaches surrounding
Arenas Del Mar in Costa Rica, and utilizing 100 percent
biodegradable and compostable garbage bags, as seen at Bentwood Inn
in Jackson Hole, Wyoming.
Starhotels E.c.ho. in Milan, Italy
also contributes by participating annually in the "Urban Plogging"
initiative, collecting plastic waste during neighborhood walks.
Sustainable tourism can help protect our planet's natural
environment, safeguard cultural heritage, and bring social and
economic benefits to local communities. Beyond Green members
continue to make a positive impact around the world via a variety
of ambitious initiatives including:
On-Site Water Bottling at andBeyond Bateleur Camp (Masai Mara,
Kenya):
Set beside the Great Rift Valley, andBeyond Bateleur Camp offers
guests an unforgettable opportunity to witness Africa's majestic wildlife up close throughout
the year. This luxurious safari camp is dedicated to preserving the
pristine environment of the Masai Mara National Reserve. Through
its on-site water-bottling plant, the camp eliminates the
equivalent of over 20,000 single-use plastic water bottles
annually. This not only preserves the natural beauty of the
surroundings but also conserves an impressive 60,000 liters of
water, as it typically requires three liters of water to produce a
single liter of plastic bottled water. By eliminating plastic, a
fossil fuel-derived product, the camp significantly reduces carbon
emissions.
Turning Glass into Sand at The Ranch at Laguna Beach (Laguna
Beach, California):
At The Ranch at Laguna Beach, a
quintessential Southern California
resort nestled amidst the breathtaking convergence of canyon and
sea, an on-site glass-bottle crusher converts glass into sand for
use across the property's GEO-certified golf course. This unique
process has a deep impact, reducing the glass waste stream by 90
percent. Biodegradable bamboo keys replace plastic keys to reduce
landfill waste, and excess toiletries are rounded up and recycled
for people in need through The Ranch's partnership with Clean the
World.
Championing Sustainability Across the Villages Surrounding
Aristi Mountain Resort (Zagori Region, Greece):
Situated within the lush hillside of the recently designated
UNESCO Cultural Heritage site in the Zagori region of northern
Greece, Aristi Mountain Resort
embodies authenticity, encircled by ancient villages and Byzantine
monasteries linked by historic stone bridges dating back to the
Byzantine Empire. Aristi helped found the Zagori Excellence Network
to promote sustainable tourism practices, including the resort's
ban on single-use plastics, throughout Zagori's 46 villages.
Comprising local hotels, restaurants, and tour companies, the
alliance also prioritizes the support of community businesses and
preserving local churches and monasteries.
Showcasing Recycled Materials in Construction at The Brando
(Tetiaroa, French Polynesia):
Driven by the visionary ethos of actor Marlon Brando and resort owner Richard Bailey, The Brando is designed to
minimize its environmental impact on Motu Onetahi and the Tetiaroa
atoll. As the world's first resort to achieve Leadership in Energy
and Environmental Design (LEED) Platinum Certification, it
prioritizes the use of local, renewable, and recycled building
materials. This commitment ensures that guests' experiences
resonate while leaving no trace on the atoll, showcasing a deep
respect for the environment and Polynesian culture. Within the
Tetiaroa community, diverse stakeholders including partners,
environmental advocates, researchers, and academic bodies
collaborate to advance sustainability.
Fostering Accountability Through Transparency at Lefay Resort
& SPA Dolomiti (Pinzolo, Italy):
Located in the Dolomite mountains, Lefay Resort & SPA
Dolomiti offers panoramic views of northern Italy's towering Alps, dense woodlands, and
verdant valleys. Guests enjoy exquisitely appointed rooms adorned
with oak and chestnut wood accents, enhanced by elegant stone
details. As a ClimaHotel-certified destination, the resort employs
cutting-edge technologies and strategic management practices to
integrate sustainability into its operations while also educating
guests about environmental responsibility. The Lefay properties
proudly share their sustainability achievements and objectives in
an annual report distributed to stakeholders in Italy and around the world.
To celebrate Earth Day, I Prefer Hotel Rewards, Preferred Travel
Group's loyalty program, is rewarding members for booking
sustainable stays by launching a limited-time Bonus Points
Promotion. This promotion gifts I Prefer members with 20,000 Bonus
Points when they book a minimum two-night stay at a participating
Beyond Green property, including Aristi Mountain Resort, Lefay
Resort & SPA Dolomiti, The Brando, The Ranch at Laguna Beach, The Palms Hotel & Spa and
Starhotels E.c.ho. Points can be redeemed for Reward Certificates,
which never expire and can be used like cash towards free room
nights at any participating Beyond Green I Prefer property and
other on-property expenditures. To take advantage of the offer,
bookings must contain a valid I Prefer member number and be made
via StayBeyondGreen.com / IPrefer.com or by contacting Beyond
Green's Global Reservations team. Travelers must book between
April 22-23, 2024 for a minimum
two-night stay through June 30,
2024.
Read more about the brand's commitment to sustainability and the
impact of its members' worldwide ESG initiatives in the Beyond
Green Global Impact Report at https://staybeyondgreen.com/gir.
ABOUT BEYOND GREEN
Guided by a passion to embrace travel as a force for good,
Beyond Green is a global portfolio of some of planet Earth's most
sustainable accommodations. To create a more purposeful way to
explore the world where good guests meet good hosts, Beyond Green
has curated a unique portfolio of hotels, resorts, and lodges based
on their commitment to deliver on the three pillars of sustainable
tourism: environmentally friendly practices that go beyond the
basics; protection of natural and cultural heritage; and
contribution to the social and economic wellbeing of local
communities. To be considered for membership in Beyond Green, a
property is vetted according to more than 50 sustainability
indicators that align with global sustainable tourism standards and
the United Nations Sustainable Development Goals. Owned and
operated by Preferred Travel Group – the family-owned company that
manages and operates other hospitality brands including Preferred
Hotels & Resorts, Historic Hotels of America, and Historic
Hotels Worldwide – Beyond Green ushers in a new way to experience
genuine hospitality by the people for the planet. For more
information, visit www.StayBeyondGreen.com.
ABOUT PREFERRED TRAVEL GROUP
Owned and operated by the Ueberroth Family, Preferred Travel
Group is the parent company of Preferred Hotels & Resorts,
Beyond Green, Historic Hotels of America, Historic Hotels
Worldwide, PTG Consulting, and Beyond Green Travel, representing
more than 1,100 hotels, resorts, and residences across 80
countries, in addition to a global portfolio of destination
marketing organizations and tourist boards. With more than 250
seasoned travel professionals situated across 20 countries, the
company connects independent hotels, hospitality companies, and
destinations to key markets worldwide through strategic branding,
sales, integrated marketing, revenue management, distribution
services, and other consultancy services. Fueled by its brand
promise, Believe in Travel, the company and its hotel and travel
brands champion an unwavering belief in the transformative power of
travel and its ability to enrich lives, inspire a greater respect
for the Earth, and expand hearts and minds to other cultures and
ways of living. For more information visit
PreferredTravelGroup.com.
Media Contact
Kate Calciano, Beyond Green, 1
646-465-9786, kcalciano@preferredhotels.com
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SOURCE Beyond Green