Updated branding is a part of the company's journey to
modernize its iconic brand for the next generation.
New branding to be reflected across all customer
touchpoints—including packaging, website, imagery, and brand
voice.
SAN DIEGO, April 24, 2024 /PRNewswire/ -- COOLA has been
creating organic, innovative suncare for 20 years. As sunscreen and
skincare consumers have evolved, COOLA is making a move to ensure
its packaging fully represents its future. Building beyond its
lifestyle-brand legacy, COOLA is looking to reflect its expertise
and superiority in SPF by revealing a brand-new look that conveys
its focus on efficacy and innovation while still embracing its
organic, Southern California
heritage.
COOLA's iconic, cult-classic packaging was originally designed
to represent its organic and lifestyle positioning—which was a
first for the category when the brand launched. At the time, there
were no "premium" or "clean" segments in suncare, and
sustainability was just emerging. COOLA pioneered the market with
these innovative shifts and has continued to break new ground in
the suncare category.
Raising the Standard in SPF
COOLA's refresh is part of
the brand's growth strategy over the last 5 years that prioritized
its innovation-led premium skincare segment. The brand refresh
continues this strategy by incorporating the iconic gradients from
these award-winning face products along with its signature Pacific
Ocean blue across its full portfolio.
By unifying and simplifying its packaging across portfolio
segments, yet embracing its heritage, COOLA is stepping to the
forefront to break through retail shelves and bring the brand to
life. COOLA's new tagline, "SPF Perfected™" conveys not only its
north star, but why the brand was first created—to make the
healthiest, clinically effective SPF with a feel to love—so that
consumers will want to wear it every day.
According to COOLA's CMO Christina Peng, "At COOLA, we consider
ourselves 'Serious about Sun™'—which embodies our lifestyle in
San Diego, but also how much we
prioritize our science and innovation. It takes an incredible
amount of research and expertise to create an effective formula
that feels the way our products feel. But even if we're serious
about the science, it doesn't mean we're too serious to enjoy the
sun. Ultimately, we want to create the best skincare products that
consumers can trust. We take on the hard work so they can focus on
the things in life that matter most."
New Packaging, Same Commitment to Making a Positive
Impact
With COOLA's new look comes a greater push for
sustainability in its packaging, including using more post-consumer
recycled material in its tubes and removing boxes when possible. In
addition to these updates, the brand stays true to its dedication
to staying green—working closely with farmers to ensure its
ingredients are organically and sustainably farmed, preventing
waterway pollution and soil erosion caused by conventional farming
systems, and mitigating the effects of climate change.
Plus, the brand's commitment to being "Always Organic" is still
at the heart of COOLA's mission. Every COOLA formula is made with
as many sustainably farmed, certified organic ingredients as
possible—at least 70%+ in every product.
Born at the Beach, Formulated for Every Day
COOLA's
story began when its founder, Chris, was living in Southern California and his parents were both
diagnosed with melanoma. Inspired by the healthy California lifestyle around him, he wanted an
effective, organic sunscreen that felt nice enough to use every
day. When he couldn't find what he was looking for, COOLA was
born.
Today, COOLA is sold in over 40 countries and continues to
redefine and elevate organic beauty.
For more information and images, please visit coola.com
Contact: coola@studiobeauty.io
View original content to download
multimedia:https://www.prnewswire.com/news-releases/coola-celebrates-20-years-of-innovation-with-a-modern-new-look-302126808.html
SOURCE COOLA