- Automobili Pininfarina creates a collection of bespoke vehicles
inspired by DC's Bruce Wayne, the
billionaire alter ego and civilian persona of DC Super Hero
Batman
- Ultra-exclusive vehicles developed for Wayne
Enterprises, a luxury brand developed by Warner Bros. Discovery
Global Consumer Products, and available to purchase at
BruceWayneX.com
- Two versions each of pure-electric B95 hyper Barchetta and
Battista hyper GT offer all-new and unique technical features and
colour palettes as a perfect expression of the brand's philosophy,
'Dream Cars. Made Real'
- The Automobili Pininfarina Battista will be exclusively on
display as part of an invite-only, live retail experience coming
soon to NYC
- Watch the collaboration launch film
here: youtu.be/qh0QFsDSH14?si=nKq2ZJr8eIEdTe3U
- Accompanying assets available to download here
NEW
YORK, April 30, 2024 /CNW/ -- Automobili
Pininfarina has curated a collection of bespoke pure-electric
vehicles inspired by DC's Bruce
Wayne, in collaboration with Warner Bros. Discovery Global
Consumer Products and Relevance International.
As a visionary entrepreneur with a passion for cutting-edge
innovation and sustainable technology, Wayne's elegant and refined
taste matches Automobili Pininfarina's bespoke Italian design and
luxury customer experience, where clients co-curate their 'dream
car' together with the artisans and Design team in the Cambiano
Atelier.
As a result, Bruce Wayne's
on-screen persona has inspired two new highly exclusive versions of
both the Automobili Pininfarina B95 hyper Barchetta and the
Battista hyper GT. Every element of the two unique specifications,
named 'Gotham' and 'Dark Knight,' has been curated to compliment
the luxurious lifestyle of a pop culture icon, who has appeared in
numerous forms of entertainment and media since his debut in 1939.
This partnership will launch at BruceWayneX.com and will be
followed by an invite-only first-of-its-kind retail theatre concept
coming this summer where an Automobili Pininfarina Battista will be
on exclusive display.
Paolo Dellachà, Chief Executive Officer at Automobili
Pininfarina, said: "Our partnership with Wayne
Enterprises through Warner Bros. Discovery Global Consumer
Products, DC and Relevance International is a natural fit for
Automobili Pininfarina. It's driven by our shared pursuit of
pioneering and sustainable technologies to promote the future of
mobility. This collaboration not only empowers us to ignite the
imaginations of our clients but also to reach and inspire new and
diverse audiences."
Dave Amantea, Chief Design
Officer at Automobili Pininfarina,
continued: "Designing an all-electric hypercar inspired
by Bruce Wayne is a dream assignment
for our team, giving them creative freedom to place themselves into
the imagination of someone as iconic as Bruce Wayne. These two exclusive specifications
for our two hypercars represent the ultimate vehicles for the man
behind the most famous mask in the world."
Andrea Crespi, Chief Technical
Officer at Automobili Pininfarina, concluded: "Wayne
Enterprises stands as a beacon of innovation, and a testament to an
unwavering dedication to pushing the boundaries of what's possible.
The B95 Barchetta and Battista hyper GT vehicles already
successfully capture this visionary spirit, reflecting the tireless
efforts and brilliant minds of our technical teams at Automobili
Pininfarina."
Robert Oberschelp, Head of
Warner Bros. Discovery Global Consumer Products, added:
"Collaborating with Automobili Pininfarina on designing these
incredible, state-of-the-art vehicles exemplifies our Wayne
Enterprises guiding motto: partner with premier brands to bring
Bruce Wayne's elevated taste into
the real world. These stunning hypercars, featuring elaborate
design and futuristic technology, celebrate the Wayne lifestyle
while offering an innovative product unlike anything else in the
market."
Vehicle specifications
Automobili Pininfarina has created two exclusive versions of the
B95 hyper Barchetta and Battista hyper GT, named Gotham and
Dark Knight, with many unique and previously unseen
technical specifications. All four cars are powered by a
high-capacity 120kWh lithium-ion battery and four motors to
generate 1,900hp. That's enough to propel each pure-electric model
from 0-100km/h (0-62mph) in less than a two second sprint – faster
than a current Formula 1 car.
Both Battista and B95 models receive all-new Wayne
Enterprises-inspired HMI display enhancements, featuring an
instruction voice inspired by Bruce
Wayne's loyal butler and assistant, Alfred Pennyworth. The
Battista models also offer entirely new performance-enhancing
specifications. These include tailgate shark fins and louver
openings in the front and rear carbon fibre wings to improve
overall aerodynamic efficiency towards the rear airbrake and
vehicle side body. The exterior is completed with Wayne
Enterprises logos on the side skirts and roof, and all models
display a unique aluminium chassis and door plate, inspired by
Bruce Wayne.
To further emphasise the 'Dream Cars. Made Real' philosophy, the
interiors of both the Battista Gotham and Dark Knight cars benefit
from a completely new door and roof design where a large portion of
the roof is curved glass, to lighten the interior ambience.
Gotham specification
This design is intended to reflect the more gentle, civilian
sophistication of Bruce Wayne. Both
the B95 and Battista models are upholstered in a distinctive tan
leather that includes bespoke quilting in the centre panels, along
with tan stitching.
The Gotham Battista's bodywork is finished in a stunning
Argento Vittorio gloss paint, complemented by the Nero Torino gloss
paint Goccia roof. To finish the look, the brand's iconic 'F' logo
is back-lit and made of brushed and polished anodized aluminium.
The 20-inch front and 21-inch rear alloy wheels are finished with a
Prezioso Evoluzione gloss black face and matt black channel
rim.
The Gotham B95's wheels closely match those of the Gotham
Battista, except they are finished in a matt black inner and gloss
black outer ring, with Titan callipers and a brushed aluminium
anodized black rim centre lock ring to complete the look.
Dark Knight specification
By contrast, the Dark Knight design reflects Bruce Wayne's use of technology to maintain an
edge in his fight against Gotham City's criminal underworld. These
vehicles feature black Alcantara and black leather upholstery, with
a unique black and gold duo-tone contrast stitch.
The Dark Knight Battista's bodywork is finished in Nero
Profondo gloss paint, with Nero Torino 'Goccia' roof, and Glorioso
ceramic-polished rims complete the look. The Dark Knight
B95's exterior matches the Battista, also featuring
ceramic-polished rims.
All four designs reflect Wayne Enterprises' pursuit of
innovation and Bruce Wayne's own
personality. From subtle use of the Wayne Enterprises
corporate logo throughout the vehicles, to customised seat
embroidery and the voice inspired by Alfred Pennyworth, these
dreams cars are the embodiment of the Gotham City icon's
persona.
FOR MORE INFORMATION,
VISIT:
automobili-pininfarina.com/media-hub
EDITOR'S NOTES
ABOUT AUTOMOBILI PININFARINA
Automobili Pininfarina is based in operational headquarters in
Cambiano, Italy, with a commercial
office in Munich, Germany, and
resourced with a team of experienced automotive executives from
luxury and premium car brands. Designed, engineered and produced by
hand in Italy, with a focus on
designing experiences for the world's foremost taste makers, all of
Automobili Pininfarina's vehicles embody the PURA design
philosophy. This philosophy will also permeate all future
production cars, seamlessly blending classic inspiration with
cutting-edge technology.
ABOUT AUTOMOBILI PININFARINA BATTISTA (LINK TO PRESS
KIT)
Battista is the most powerful car ever designed and built in
Italy and it delivers a level of
performance that is unachievable today in any road-legal sports car
featuring internal combustion engine technology. Faster than a
current Formula 1 race car in its 0-100 km/h sub-two second sprint,
and with 1,900 hp and 2,340 Nm torque on tap, the Battista combines
extreme engineering and technology in a zero emissions package.
Battista's 120 kWh battery provides power to four electric motors –
one at each wheel – with a combined WLTP range of up to 476 km
(U.S. combined EPA: 300 miles) on a single charge. No more than 150
examples of Battista will be individually hand-crafted at the
atelier in Cambiano, Italy.
Warner Bros. Discovery Global Consumer Products
(WBDGCP), part of Warner Bros. Discovery Global Brands,
Franchises, and Experiences, extends the company's powerful
portfolio of entertainment brands and franchises into the lives of
fans around the world. WBDGCP partners with best-in-class licensees
globally on award-winning toy, fashion, home décor and publishing
programs inspired by the biggest franchises from Warner Bros.'
film, television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
DC, part of Warner Bros. Discovery, creates iconic
characters and enduring stories and is one of the world's largest
publishers of comics and graphic novels. DC's creative work
entertains audiences of every generation around the
world with DC's stories and
characters integrated across Warner Bros. Discovery's
film, television, animation, consumer products, home entertainment,
games, and themed experiences divisions, and on the DC Universe
Infinite digital comic subscription service. Learn more
at DC.com.
Relevance International is a woman-owned,
full-service strategic consulting, communications, marketing,
brand-building, experiential, and digital agency offering a global,
360-degree approach from its offices in New York, London, and Los
Angeles. Known for international campaigns and partnerships,
the agency's global network operates on every continent to take
clients' brand and business goals farther, faster. The firm
specializes in transforming brands into market leaders across
luxury lifestyle, real estate, tech, hospitality, and design, among
others. The firm recently unveiled its Brand Experience &
Partnerships division to focus on live and digital storytelling
with an emphasis on building collaborative brand and entertainment
ecosystems. Founded by Suzanne
Rosnowski, Relevance International celebrates 12 years of
award-winning excellence.
www.relevanceinternational.com |
@relevanceinternational
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