Collaboration safeguards integrity of the digital music
distribution process with identity verification solution
NEW YORK, May 21, 2024 /PRNewswire/ -- Veriff, a
global identity verification (IDV) provider, today announced a
strategic partnership with Sonosuite, the white-label SaaS digital
technology provider for the music industry. The partnership will
empower SonoSuite's label and distributor customers with an
identity verification technology that mitigates the risks of ID
fraud and helps keep their music assets secure, promoting trust and
confidence across their platform.
Fraudulent activity is up 20% compared to the previous
year, and given that 80% of fraud is financially driven, the music
industry is feeling an impact as lost revenue to fraud adds up to
billions of dollars. With this integration, SonoSuite customers
will be more equipped to thwart bad actors from distributing
fraudulent content and engaging in illicit activities within the
independent music ecosystem.
"Armed with new AI-powered techniques, malicious actors are
becoming more sophisticated, causing friction and undermining
credibility along the customer journey," said Sebastián Mañana
Lenzi, CEO of SonoSuite. "We're excited to partner with Veriff to
provide our customers with cutting-edge technology that solves
these challenges by streamlining the identity verification process
and preventing fraudsters from gaining access before a costly event
occurs."
"Our inaugural partner in the digital music services industry,
SonoSuite is a frontrunner in this market and dedicated to leveling
up users' safety," said Hubert Behaghel, CTO at Veriff. "With fraud
events escalating, including unauthorized music distribution, fake
streaming, and fraudulent royalties, identity verification is more
critical than ever. We're eager to deliver support and foster more
trust across the music industry, making the internet a safer
place."
About SonoSuite
SonoSuite is a global, white-label SaaS solution that caters
catalog distribution and royalty collection technology to a wide
array of music businesses, connecting them with the world's Top
Digital Music Services. Based in Barcelona, Spain SonoSuite is a digital
company with more than 50 people located in Europe, the United
States, and Latin
America.
About Veriff
Veriff is the preferred identity verification platform partner
for the world's most innovative growth-driven organizations. We
provide advanced technology that combines AI-powered automation
with reinforced learning from human feedback, deep insights, and
expertise. Veriff is the partner of choice for organizations that
need to rapidly and conveniently verify and safeguard users
anywhere in the world. This is achieved by supporting the broadest
number of identity documents, from more than 230 countries and
territories.
View original
content:https://www.prnewswire.co.uk/news-releases/veriff-partners-with-sonosuite-to-mitigate-fraud-risks-and-protect-music-assets-302151337.html