LOS
ANGELES, May 24, 2024 /PRNewswire/ -- Market
Force Information, a leader in customer experience management, has
re-released findings from its 2023 panel study involving 4,548
moviegoers from across the country. The study identifies key
drivers of consumer behavior and satisfaction in the movie theatre
sector. Moviegoers emphasized that better pricing/value would be
most likely to influence their visit frequency, with more
affordable admissions cited as the number one factor by 65.5% of
respondents, and food and beverage costs cited by 59% of
respondents.
The newly released interactive report provides a recap of
last year's rankings in advance of this year's study which will be
coming out during summer block buster season.
2023 results highlights:
Emagine Entertainment tops the charts in Customer Loyalty
Index (CLI), trust, and wallet share. Epic and Premiere are notable
competitors in CLI, while Marquee and Malco excel in building
consumer trust. Additionally, Cinema Entertainment and Megaplex do
well on the wallet share measure indicating relative market share
strength.
Factors such as quality seating, diverse film titles, and
ample showtimes also play critical roles in driving moviegoers into
theatres. Being able to see the movie they want at the time they
want in a comfortable seat makes a difference.
Despite a high incidence rate for concession sales, only
36.4% of consumers express satisfaction with food and beverage
offerings, presenting a significant opportunity for theatres to
enhance this aspect of the customer experience. Restroom
cleanliness remains a concern, with less than 50% satisfaction due
to the challenges of managing surge usage.
Excessive trailers and commercials, along with issues like
temperature control and cleanliness, are prevalent irritants. When
issues arise, the ticket purchasing experience, cleanliness, and
food quality are the top areas that need improvement. Outside the
theatre, 60% of moviegoers prefer watching films at home, with
87.8% engaging with digital streaming services.
Preferred streaming services include:
Netflix at 69.7%
Amazon Prime at 61.4%
Hulu at 49.2%
Disney at 47.9%
For more detailed insights get in touch with Market Force
to schedule a briefing; or, download the study to explore the
findings using the links below.
To access the movie theatre study results please visit:
https://www.marketforce.com/movie-theater-research-2023-access
Brands and analysts interested in a full walkthrough
of results can schedule a briefing
at:
https://www.marketforce.com/schedule-a-briefing
Join our growing consumer panel
at:
https://panel.marketforce.com/become-a-panelist
About Market Force Information
Market Force helps leading global brands improve the
customer experience and operations at each location. Through an
integrated services package including mystery shopping, site
audits, contact center, social reviews, surveys, employee
engagement and analytics Market Force drives consistent growth and
profitability for its valued clients.
Market Force provides solutions for restaurants, big box
and specialty retail, grocery, petro-convenience, hospitality,
travel, telecom, technology, energy, education, health and
wellness, movie studios and theatres, fitness, financial services,
gaming, CPG, alcohol and tobacco, pharma, government agencies and
more.
Learn more
at:
www.marketforce.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/reel-insights-from-market-force-what-moviegoers-really-want-from-their-cinema-and-streaming-experience-302154878.html
SOURCE Market Force Information