With more than $12
million raised since the campaign's inception, brands
continue giving back to communities where they do
business
FRANKLIN, Tenn., May 24, 2024
/PRNewswire/ -- In advance of the Memorial Day Holiday, CKE
Restaurants Holdings, Inc., the parent company of Carl's Jr.® and
Hardee's® is announcing today the start of its 13th annual Stars
for Heroes™ fundraising campaign. The campaign raises funds
and awareness for active-duty military, veterans and families in
need and runs from May 27 (Memorial
Day) to July 4 at participating
Carl's Jr.® and Hardee's® restaurants across the country.
During the campaign, guests have the opportunity to donate
$1 or more at the register to support
local and national nonprofits like USA Cares and various local charities selected
by individual franchisees. USA
Cares provides housing, healthcare and advocacy assistance to
post-9/11, active-duty military, veterans and families.
"At CKE Restaurants, we proudly work alongside and serve
thousands of veterans and veteran family members each day," said
Carl's Jr. USA President
Blake Devillier and Hardee's
USA President Chris Bode. "This annual campaign is our way of
giving back to them, thanking them for their service, and
strengthening the bonds we have within our communities."
In 2022, USA Cares helped
provide over $1,409,000 in assistance
to 845 veterans and military families over the course of the year.
Programs range from the Military Assistance Response Program, which
provides financial assistance as a result of a military
service-related injury, to the Career Transition Program, which
provides individuals with tools and resources to better prepare
them for the hiring process.
"No matter the reason our veterans come to us for assistance,
our goal is to be a stable source of support for them during their
most critical times of need," said Trace
Chesser, chief executive officer of USA Cares. "We are committed to improving the
quality of life for the veterans we work with and their families,
and we are grateful for CKE Restaurants' role in helping us make
this possible."
The annual Stars for Heroes campaign is made possible by the
Star Franchise Association and Independent Hardee's® Franchise
Association. In addition to the national beneficiary, the Star
Franchise Association and Independent Hardee's® Franchise
Association have provided considerable support for local charities
throughout the communities that CKE Restaurants serve.
To thank community members for their generosity, a special
in-app promotional code is available to unlock an offer for 20
percent off any Carl's Jr. or Hardee's purchase. To claim, join or
sign in to your My Rewards account and enter promotional code
HEROES24. Once unlocked, Members can redeem by applying offer to a
digital order, or by adding to their Member QR code and scanning
before checkout and their local Carl's Jr. or Hardee's restaurant.
Terms apply, and can be viewed in the App.
Get the latest news and promotions from the brands, and redeem
the special 2024 Stars for Heroes offer for veterans by downloading
the Carl's Jr. or Hardee's apps below and joining My Rewards.
Download the Carl's Jr. App | Download the Hardee's
App
About CKE Restaurants Holdings, Inc.
CKE Restaurants
Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's
Jr.® and Hardee's® restaurants, two beloved brands, known for
premium and innovative menu items such as iconic charbroiled
burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken
Tenders™. With both a U.S. and international footprint, Carl's Jr.
Restaurants LLC and Hardee's Restaurants LLC have more than 3,600
franchised or company-operated restaurants domestically and more
than 35 international markets and U.S. territories. For more
information about CKE, please visit www.ckr.com or its
brand sites at www.carlsjr.com and
www.hardees.com.
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SOURCE CKE Restaurants Holdings, Inc.