Adam & Eve Tests New, Oversized Catalog!
November 16 2004 - 1:16PM
PR Newswire (US)
Adam & Eve Tests New, Oversized Catalog! HILLSBOROUGH, N.C.,
Nov. 16 /PRNewswire/ -- The folks at Adam & Eve have always
been concerned about size ... This time, however, they are the ones
"expanding!" The latest Adam & Eve catalog is a striking
departure from the 5 1/2" x 8" format that first put them on the
map nearly 35 years ago. With a new 8" x 11" design, this
customer-friendly format features both larger layouts and bigger
type for even more, ahem, customer enjoyment all around. "Adam
& Eve's catalog has been copied [by other adult companies] so
many times, we wanted to try something new," explains Cindy Lutz,
Marketing Director for Adam & Eve. "We test so many things
every year: designs, products, you name it. We felt it was time to
reformat and see what type of response we got." Clearly, Adam &
Eve has been on the cutting edge of adult entertainment since its
humble beginnings in 1970. But why this change? Why now? "With
websites, particularly adult websites, so popular, visual
stimulation is a must," says Lutz. "Plus," she enthuses, "as
America gets older, it gets harder to read the small print!" With
good standing in the American Direct Mail Association and over 4
million satisfied customers, Adam & Eve sets the standard in
adult mail order companies. Time will tell how this new catalog
design compares with the original format ... For additional
information on Adam & Eve, or for a sample catalog, please
contact Katy Zvolerin at 919.644.8100 x 3121 or . DATASOURCE: Adam
& Eve CONTACT: Katy Zvolerin of Adam & Eve,
+1-919-644-8100, ext. 3121,
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